Digital Marketing Lead & Client Strategy Specialist

• Jan 2022 - Present

Digital Marketing Specialist

• Jan 2019 - Jan 2022

In this position, I create, implement, and analyze digital marketing campaign in order to exceed customer expectations and ensure satisfaction and loyalty.- Serve as the digital marketing expert for assigned accounts- Work with the client to gain a thorough understanding of digital marketing needs; documenting conversation in CRM software. - Follow up with customer while campaign is underway to review and to assess customer satisfaction- Troubleshoot issues quickly and work toward a complete resolution the first time; documenting issues and resolution- Analyze, forecast, and report digital marketing results- Extract insights from campaign data, identify relevant trends, and provide well developed, proactive recommendations to enhance and exceed overall client marketing goals and objectives- Provide the analysis and insight report to the customer and/or the sales consultant monthlyWhen I'm not working with clients, my specialty is SEO. I serve as the lead SEO on our team. In this position I:- Serve as the resource for others on the SEO team- Provide detailed reports to clients and the sales team- Stay up to date on latest news, trends, and practices - Review & analyze client sites for areas to be optimized- Identify powerful keywords to drive the most valuable traffic- Optimize content for blogs, website and other accounts- Analyze keywords and other marketing techniques used by competitors In addition to serving as the SEO lead, I also serve as the Digital Marketing Specialist lead. When supporting my team, some of my day to day operations include:- Test & optimize bids, keywords, ads of all types of media, and websites- Serving as the go to Digital Marketing Specialist for other products (social media, ppc, email marketing, etc.)- Conduct team meetings to ensure a cohesive and well knit team Show less

Web Master & Developer

• Feb 2017 - Dec 2018

• Organized and cleaned website files for 8 websites, bringing them all to one server, deleting unused and outdated files, deleted old versions of websites, cleaned .htaccess files, etc. • Maintain, update and develop all company websites as needed • Rebuilt 7 websites as part of the effort to organize and brand the company • Utilize WordPress as our CMS for all 8 websites • Utilize the latest version of Bootstrap to ensure responsive websites • Use Advanced Custom Fields PRO to develop customized WordPress themes • Develop all websites using HTML, CSS, PHP, and JavaScript • Improve SEO practices used across all 8 websites • Converge and define monthly analytic reporting for team members • Claim and update information for our 8 businesses on GoogleMyBusiness • Keep up to date with latest SEO practices • Google Analytics reporting • Develop responsive emails to be used for marketing communications sent to potential customers and current clients • Assure all websites are screen-reader accessible • Aid in the development of marketing materials • Update company blogs when needed • Frequently update social media profiles for 8 divisions (Facebook, Twitter, LinkedIn, Instagram) • Periodically download and backup all websites and databases to external hard drive Show less

Assistant Box Office Manager

• Aug 2013 - Dec 2016

As the assistant manager, I oversaw customer records, built events in our ticketing software (SRO4), scheduled employees for events across campus, and I worked at events and within the box office during the day. Additionally, I handled any discrepancies that arose and worked with customers to satisfy any complaints. As the assistant manager, I oversaw customer records, built events in our ticketing software (SRO4), scheduled employees for events across campus, and I worked at events and within the box office during the day. Additionally, I handled any discrepancies that arose and worked with customers to satisfy any complaints.

Web Programming Intern

• May 2016 - Aug 2016

While I was interning at B&R Mobile Solutions LLC I developed and designed websites for B&R and for other start up businesses. I used WordPress as a CMS platform and also added some hand coding to the websites, and edited themes and plugins. I also learned how to create HTML formatted emails for our monthly newsletter. I spent my time studying analytics collected from multiple platforms about our website and social media pages. Additionally, I implemented SEO tactics to make our website easier to find. Lastly, I created graphics for B&R Mobile Solutions to use on social media pages that I updated for the business. Show less

Web Designer

• Aug 2015 - Oct 2015

For Woodland Beagles I redesigned their website using the CMS platform through Just Host. I redesigned the website to have unity and be pleasing for users to look at. The owner now has control of the website, so some small things like fonts and colors have changed on one page because she is updates it herself. Overall, the owner was really happy with her new website and loved the new look. For Woodland Beagles I redesigned their website using the CMS platform through Just Host. I redesigned the website to have unity and be pleasing for users to look at. The owner now has control of the website, so some small things like fonts and colors have changed on one page because she is updates it herself. Overall, the owner was really happy with her new website and loved the new look.

Cashier

• Sep 2011 - Nov 2014

Complete task assigned to cashiers like dealing with customers, stocking shelves and coolers, and store cleaning. Also worked as a cook in the kitchen. Complete task assigned to cashiers like dealing with customers, stocking shelves and coolers, and store cleaning. Also worked as a cook in the kitchen.

Temporary Summer Production Operator

• May 2014 - Aug 2014

My responsibilities included verifying that production and process standards were met. I assisted full-time employees with running the machines correctly and keep all records up to date. I also worked at 3M in the summer of 2015 as a summer temp. My responsibilities included verifying that production and process standards were met. I assisted full-time employees with running the machines correctly and keep all records up to date. I also worked at 3M in the summer of 2015 as a summer temp.