Experience

SouthTrade International

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager Fever-Tree and International Gin

  • Sep 2020 - Present

  Fever-Tree and International Gin Fever-Tree and International Gin



Stuart Alexander & Co.

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager

  • Sep 2018 - Jan 2020

  Brands: TABASCO Sauce, Lotus Biscoff, Ocean Spray and Hermesetas / Stevia Sweet- Create and manage marketing, sales and operational budget across all elements of brand development (full P&L responsibility)- Develop and implement brand launch plans and NPD into Australian market: starting from market analysis, net and retail sales ambitions, marketing investment to content and communications strategy and tactics, trade executions and sales support tools.- Lead key internal and external stakeholders to facilitate the successful implementation of agreed plans and initiatives-Champion the brand to motivate and inspire sales team - support with sell in presentations and participation in key sales meetings and external customer meetings Show less

• Duracell Brand Business Specialist

  • Jul 2017 - Aug 2018

  - Manage the global brand owner relationship being a key consultant and expert of the Australian market to influence and add value to the global strategy through to local adaption- Key lead on below the line activation in partnership with the Duracell local Team leading category range reviews, concept to execution campaigns and sales tool development

• Shopper Marketing Executive

  • May 2015 - Jun 2017

  Lead and executed the Shopper Strategy and Activation plans for the confectionery and chocolate categories. Across channels such as groceries, P&C and HORECA.Key global brands such as Mentos, Chupa Chups, Werther's Original, Fisherman’s Friend, and Guylian.



Lion

• Australia
• Food and Beverage Services
• 700 & Above Employee

• Brand Activation Executive - Tooheys Masterbrand

  • Jan 2014 - Apr 2015

  Activation Executive for the Tooheys Masterbrand; Tooheys Extra Dry, Tooheys New and Old. - Planning and executing national in-store and online shopper and trade promotions from concept to in market to evaluation utilising market data and insights.- Partnering brand teams, external suppliers, agencies, and State teams to deliver successful activations.- Partnering logistics and warehousing for promotional stock supply.- Sponsorship execution and event support.

• Sales and Marketing Activation Coordinator -Bacardi Lion

  • May 2012 - Dec 2013

  Management of marketing activities, promotional material, sales reporting for the NSW field sales team.Custom design Point of Sale Material of the brands for key accounts. Event planning and organisation for state specific events.Office and field support management.Led charity state projects for National Breast Cancer foundation 2013.

• Customer Account Executive

  • May 2011 - Apr 2012

  World class customer service with core activities such as order placement, account enquires, logistical enquires and supporting internal stakeholders such as the Sales field team and Accounts Payable. PSS skills - cross-sell, up-sell and educate consumers/customers of Lion's extensive product profile and promotional activities.



Steinhoff International

• South Africa
• Retail
• 100 - 200 Employee

• Demand Planner

  • Nov 2006 - May 2011

  Management of the procurement process of BLR with overseas and local orders within the inventory budget based on seasonal promotions. Direct leader to the database and imports assistant. Product development, product performance reviews and integrated marketing communication strategy with the brand team. Maintained strong relationships with all stakeholders involved in the supply chain. Sales, inventory and forecasting reporting. Management of the procurement process of BLR with overseas and local orders within the inventory budget based on seasonal promotions. Direct leader to the database and imports assistant. Product development, product performance reviews and integrated marketing communication strategy with the brand team. Maintained strong relationships with all stakeholders involved in the supply chain. Sales, inventory and forecasting reporting.