Experience

Wallapop

• Spain
• Software Development
• 200 - 300 Employee

• UX writing manager

  • Jan 2022 - Present

  Managing the team that spans content design, UX writing and localization.

• UX writer

  • Feb 2020 - Nov 2022

  Collaborating with designers, researchers, engineers, product managers, marketing and other teams to shape an accessible and inclusive experience. This includes: - write interface content based on user needs, - test wording to check design/content decisions, - apply content strategy tools to promote consistency, - document string patterns and other guidelines, - implement workflows for content governance and localization.

• Brand writer

  • Jan 2019 - Jan 2020



Self-Employed

• Writing and Editing
• 700 & Above Employee

• Freelance brand writer

  • Sep 2013 - Feb 2020

  Collaborating with consulting firms, design studios or direct clients, crafting useful, clear and distinctive words. Always open minded. Some companies I work w/: Summa Branding, Interprofit, Aigües de Barcelona, Boerhinger, Salut Mental Catalunya, Bobo Choses, Hubtype or Wallapop, among others. Collaborating with consulting firms, design studios or direct clients, crafting useful, clear and distinctive words. Always open minded. Some companies I work w/: Summa Branding, Interprofit, Aigües de Barcelona, Boerhinger, Salut Mental Catalunya, Bobo Choses, Hubtype or Wallapop, among others.



CLEMENTINA

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Copywriter

  • Sep 2014 - Feb 2018

  Managing communication projects (from concept to budget) for a wide variety of clients, such as CaixaBank, Obra Social "la Caixa", IBM, Servihabitat, Building Center, GB Foods, Esteve, and others. Managing communication projects (from concept to budget) for a wide variety of clients, such as CaixaBank, Obra Social "la Caixa", IBM, Servihabitat, Building Center, GB Foods, Esteve, and others.



Bttw

• Spain
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • May 2011 - Jul 2013

  Working on new ways to connect brands with people. As a lead copywriter, my responsibility was to conceive and create online word-of-mouth campaigns, influencer campaigns, online communication strategies and email marketing campaigns. We worked for Unilever, Nutrexpa or Gilette, among others. Working on new ways to connect brands with people. As a lead copywriter, my responsibility was to conceive and create online word-of-mouth campaigns, influencer campaigns, online communication strategies and email marketing campaigns. We worked for Unilever, Nutrexpa or Gilette, among others.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Jan 2011 - May 2011

  Internshit stories vol 2. Internshit stories vol 2.



Contrapunto BBDO

• Spain
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Aug 2010 - Dec 2010

  Internshit stories vol 1. Internshit stories vol 1.



Viena

• Spain
• Restaurants
• 300 - 400 Employee

• Kitchen staff

  • Sep 2009 - Jul 2010

  Landing to real life. My favorite: sausage, onion, pickles and mustard. Landing to real life. My favorite: sausage, onion, pickles and mustard.



Videoreport Tres60

• Spain
• Media Production
• 1 - 100 Employee

• Scriptwriter

  • Aug 2007 - Jun 2008

  From college to a TV programme. No preambles. From college to a TV programme. No preambles.