Experience

Beyond Retail

• Sweden
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Manager CRM

  • Jun 2021 - Present

  As a Senior Manager at Beyond Retail, I work as a consultant within CRM and marketing, focused on strategic- and operational consulting.I work with clients of all sizes and industries to help them grow and meet their goals. Dedicated to always delivering value to our customers in every assignment and ensuring that we fulfill our deliveries.In addition to my own assignments, I also manage a team of consultants and responsible for their assignments. That responsibility includes meeting new customers and negotiating offers and/or extending ongoing assignments with existing customers as well as ensuring that we meet expectations and add value to their operations.

• Senior CRM Consultant Lead

  • Jun 2020 - Jun 2021

  Senior CRM Consultant Lead with focus on CRM strategy, retention KPIs and customer lifecycle marketing. Project and team lead on all Beyond Retail’s CRM assignments.

• Senior CRM Consultant

  • Feb 2020 - Jun 2020

  Senior CRM Consultant with responsibility for procurement, strategy, and execution of CRM activities where the customer journey is always the focus.



Bubbleroom

• Sweden
• Retail
• 1 - 100 Employee

• Interim CRM Manager

  • Feb 2021 - Present



STRONGER

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Interim CRM Manager

  • Oct 2020 - Sep 2021

  Advising in projects, communication tactics as well as the maximized technical utilization of CRM platform Klaviyo. Advising in projects, communication tactics as well as the maximized technical utilization of CRM platform Klaviyo.



Estrid

• Sweden
• Consumer Goods
• 1 - 100 Employee

• CRM Advisor

  • Jun 2020 - Jun 2021

  Supporting Estrid in projects related to the subscription model, communication tactics as well as the implementation of new ESP/CRM platform. Supporting Estrid in projects related to the subscription model, communication tactics as well as the implementation of new ESP/CRM platform.



Skincity

• Sweden
• Technology, Information and Internet
• 1 - 100 Employee

• Interim CRM Manager

  • Feb 2020 - Oct 2020

  Responsible for strategy and tactics towards existing customers globally. Main KPI to increase the customer lifetime value and reduce churn but also build a loyal relation to Skincity's customers, with basis on the service layer."It didn’t take more than one single week until Miona was fully integrated into the team and already had a plan that was more than we could wish for. Execution of that plan happened very fast and structured building a solid framework for our CRM efforts for the future. Thumbs up to Beyond Retail’s CRM consultancy and especially to Miona."/ Stefan Fragner, Skincity



Zound Industries

• Sweden
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• eCRM Manager

  • Feb 2019 - Feb 2020

  Responsible for developing and executing an eCRM strategy and roadmap for Zound Industries' flagship stores Marshallheadphones.com, adidasheadphones.com and Urbanears.com. This includes developing, implementing and executing global email programs and campaigns for the Marshall, adidas headphones and Urbanears brands in order to support sales and the digital brand experience. A key objective is to develop a global customer lifecycle plan and create automated email workflows for different stages within the lifecycle, working closely with digital designers and other eCommerce, Marketing and Brand communications stakeholders.



Happy Socks

• Sweden
• Retail Apparel and Fashion
• 100 - 200 Employee

• CRM Team Lead

  • Sep 2017 - Feb 2019

  • General management and responsibility for the CRM team (5 direct reports) and its processes• Define KPIs and produce relevant reporting• Set KPI’s and goals for the team and individual members• People management and recruiting, including estimation of needed resources and preparations for peak periods• Always looking for ways to improve tools, data & content• Ensure campaign and retention sales targets, LTV and KPI objectives are met• Assess performance and adjust strategies based on an ongoing dashboard analysis• Full responsibility for the marketing retention automation flow and its KPI’s• Own the relationship with our retention software partner

• Campaign and CRM Manager

  • Jan 2017 - Aug 2017

  My main responsibility is managing, optimizing and reviewing Happy Socks global CRM program as well as global online marketing campaigns. • Responsible for the Happy Socks customer database: minimize churn and optimize retention, LTV & database growth• Manage our global annual campaign & events calendar and secure proper and timely delivery of creative materials• Manage Happy Socks’ newsletter send out process (planning, copywriting, translation, creation, segmentation, A/B testing)• Deliver and ensure sales targets are met• Create a sustainable foundation in terms of marketing automation, segmentation and data stream



Lenson AB

• Email Marketing Specialist

  • May 2016 - Jan 2017

  Key responsibility I: Plan, develop, and execute campaign sendouts via email and SMS in an efficient and effective manner which generates a positive ROI and enhances member loyalty.• Manage promotional email and SMS calendar, analyze campaign performance in order to provide actionable recommendations and deliver continuous improvements to the promotional email program.• Building, scheduling and deploying emails, analyzing metrics and working with stakeholders to create efficient and impactful campaigns.• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.• Carrying out segmentation of the database and following up on the growth of the marketable customer database.• Test and optimize email content and metrics, including send count, open rates, click-through rates etc.• Collaborate with Email Marketing Manager synchronizing workload and to implement tactical customer lifecycleMarketing campaigns.Key Responsibility II: Serve as a resource in the campaign team for all promotions and communications, managing the overall copywriting.• Manage the overall communications creation for campaigns and coordinate with other stakeholders such as Campaign Manager, graphics team and suppliers.• A/B test communications in the promotional email channel.

• Online Community Manager

  • Nov 2011 - Apr 2016

  Responsible for the social media strategy and growth of LensOns online presence by increasing awareness, boosting engagement and generating leads/sales through social media platforms. Also responsible for product and shop review management and content creation together with Content Marketing Manager.

• Online Marketer

  • Mar 2013 - Jul 2013

  Worked together with the campaign team creating and sending email campaigns, optimizing web content for SEO strategies and managing the day to day SEM and affiliate campaigns.

• Customer Advisor

  • Nov 2011 - Feb 2013

  Customer consultation via telephone, e-mail and chat in contact lens and order queries. Responsible for customer communications at the company. Assisting the marketing departement with SEO, content-based collaborations, AdWords marketing and other projects. Contributor for the contact lens blog: linsbloggen.com.



Vivazon AB

• Customer support, Marketing assistant & Category Manager

  • Apr 2010 - Oct 2011

  Customer consultation via telephone, e-mail and chat. Co-planning marketing campaigns and activities with the marketing manager. Product range and web site development; contact lenses, make up and fragrances. Customer consultation via telephone, e-mail and chat. Co-planning marketing campaigns and activities with the marketing manager. Product range and web site development; contact lenses, make up and fragrances.



EDB Business Partner

• Information Technology & Services
• 100 - 200 Employee

• Market researcher

  • Mar 2010 - Jun 2010



Help At Work Sweden AB

• Sweden
• Staffing and Recruiting
• 1 - 100 Employee

• Operator and Receptionist

  • Dec 2009 - Apr 2010



Lensway Group

• Sweden
• Retail
• 1 - 100 Employee

• Customer Support

  • Jun 2009 - Nov 2009



StudentWork

• Customer Support at LensWay (LensLogistics)

  • Mar 2009 - May 2009



iTell Helicopters AB

• Sweden
• Aviation and Aerospace Component Manufacturing

• Switchboard Coordinator

  • Sep 2008 - Feb 2009