Minu Kaneshakarnar
Marketing Manager at Brooklyn Donuts- Claim this Profile
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Bio
Melissa Robb
I had the pleasure of being Minu’s assistant for close to 2 years. She is kind, well versed, patient and incredibly knowledgeable in her field. Her work ethic is unmatched, as I have witnessed her dedication to the job both during and outside of normal work hours. Her briefs are consice, and I always felt supported to work through my tasks with no confusion. She is careful to consider the balance of pressure and always made me feel included in our team. The knowledge that I have gained working with Minu has been invaluable and it’s sure to carry me far in my career. I believe that anyone would be very lucky to work alongside her in the future.
Tim Rogers
Minu is always a pleasure to work with. She shines with a constant positivity and can do attitude. Over the many years of working together her experience and understanding of marketing continues to grow. Her digital and social work application works a treat in the world of The Cheesecake Shop and franchise businesses.
Melissa Robb
I had the pleasure of being Minu’s assistant for close to 2 years. She is kind, well versed, patient and incredibly knowledgeable in her field. Her work ethic is unmatched, as I have witnessed her dedication to the job both during and outside of normal work hours. Her briefs are consice, and I always felt supported to work through my tasks with no confusion. She is careful to consider the balance of pressure and always made me feel included in our team. The knowledge that I have gained working with Minu has been invaluable and it’s sure to carry me far in my career. I believe that anyone would be very lucky to work alongside her in the future.
Tim Rogers
Minu is always a pleasure to work with. She shines with a constant positivity and can do attitude. Over the many years of working together her experience and understanding of marketing continues to grow. Her digital and social work application works a treat in the world of The Cheesecake Shop and franchise businesses.
Melissa Robb
I had the pleasure of being Minu’s assistant for close to 2 years. She is kind, well versed, patient and incredibly knowledgeable in her field. Her work ethic is unmatched, as I have witnessed her dedication to the job both during and outside of normal work hours. Her briefs are consice, and I always felt supported to work through my tasks with no confusion. She is careful to consider the balance of pressure and always made me feel included in our team. The knowledge that I have gained working with Minu has been invaluable and it’s sure to carry me far in my career. I believe that anyone would be very lucky to work alongside her in the future.
Tim Rogers
Minu is always a pleasure to work with. She shines with a constant positivity and can do attitude. Over the many years of working together her experience and understanding of marketing continues to grow. Her digital and social work application works a treat in the world of The Cheesecake Shop and franchise businesses.
Melissa Robb
I had the pleasure of being Minu’s assistant for close to 2 years. She is kind, well versed, patient and incredibly knowledgeable in her field. Her work ethic is unmatched, as I have witnessed her dedication to the job both during and outside of normal work hours. Her briefs are consice, and I always felt supported to work through my tasks with no confusion. She is careful to consider the balance of pressure and always made me feel included in our team. The knowledge that I have gained working with Minu has been invaluable and it’s sure to carry me far in my career. I believe that anyone would be very lucky to work alongside her in the future.
Tim Rogers
Minu is always a pleasure to work with. She shines with a constant positivity and can do attitude. Over the many years of working together her experience and understanding of marketing continues to grow. Her digital and social work application works a treat in the world of The Cheesecake Shop and franchise businesses.
Experience
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Brooklyn Donuts
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Australia
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Food & Beverages
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1 - 100 Employee
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Marketing Manager
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Jul 2023 - Present
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The Cheesecake Shop
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Australia
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Food and Beverage Manufacturing
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100 - 200 Employee
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Brand Manager
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Jul 2019 - Apr 2023
• End-to-end product, promotional and seasonal campaign management for the ANZ markets from ideation through to implementation, monitoring and post campaign analysis • Managing the new product development process for seasonal campaigns and leading cross-functional teams to bring the products to market. Involvement in NPD process of long-term product categories and extensions.• Management of national digital, social media and above the line advertising strategy through a mix of in-house and agency resources • Management of all content creation relating to the national brand with agencies and contractors including briefing and art direction• P&L management of seven figure ANZ marketing budget• Management of email database growth and email campaigns• Website management of product and promotion related items and website CRO strategy• Responsible for internal marketing communications via written and video instructional content to support promotions and presenting in-person at quarterly meetings with franchisees• Brand guardianship: ensuring that all activities of the brand align with the brand guidelines and brand fit • Team leadership of the local marketing coordinator and marketing assistant Show less
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Social & PR Executive
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Dec 2017 - Jun 2019
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Marketing Assistant
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Nov 2016 - Dec 2017
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Scentre Group (Owner of Westfield destinations in Aus and NZ)
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Australia
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Real Estate
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700 & Above Employee
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Concierge
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Oct 2015 - Mar 2017
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Education
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2011 - 2015
Western Sydney University
Bachelor of Business and Commerce, Marketing -
2005 - 2010
Nagle College
Community
