Marketing Specialist

• Sep 2022 - Present

Marketing Manager

• Mar 2021 - May 2022

• Managing a team to run all marketing efforts on social media, digital ads and press coverage. • Leading the implementation of a new digital agency for paid ads, providing content and reviewing monthly performance. • Strategise and plan social media content calendar, overseeing copywriting and visuals used. Grown followers by 60% in the past 2 years.• Writes and plans the weekly eDM, ensuring captivating titles and content with up to 54% of subscribers engaging with our eDM on a regular basis. • Work closely with various local and overseas distributors in promoting films, such contests, giveaways, paid ads and virtual interviews or post show talks whenever possible. • Outreach to potential partners for collaborations of films, such as Singapore Dance Theatre, Universal Music Singapore, and AWARE. Show less

Marketing Executive

• Aug 2019 - Mar 2021

• Social media management of all The Projector accounts, Instagram, Facebook, and Telegram. This includes copywriting, working with the Graphic Designer in managing the visuals. Basic knowledge in Photoshop editing. • Running Facebook and Instagram paid ads, monitoring performance and managing budget.• Running the execution of paid advertisers and eventually the liaison with our advertising agency. Creating post campaign reports for festivals, paid advertisers and collaborations. • Running previews for The Projector exclusives films and building a strong rapport with press, with an average of one article feature a week.• Closely involved in operations of the cinema, customer service and projection. In-depth knowledge of the inner workings and in touch with the demands of customers. Show less

Data and Transaction Analyst

• Feb 2018 - Aug 2018

• First point of contact for any operations support required by the front office teams in Asia Trade validation, matching and confirmation for the various trading desks supported in Singapore, Hong Kong and Japan • Provide in depth support to Fund Managers and Traders in the matching of all types of trades, maintaining a high quality of service on a daily basis • Analysing trades and data for any abnormality and liaise with Brokers and Banks to ensure smooth and timely settlement of trades • Improve procedures/processes, updating of SOPs Show less

Marketing Communications Executive

• May 2016 - Dec 2016

• Responsible for all external and internal communications in Singapore• In-charge of implementing Regional and Global branding initiatives into the local market• Oversee all sponsorship requests, advertising and branding locally• Conduct presentations to internal management and to customers• Responsible for the marketing budget• Responsible for booth, merchandise, advertising for local events as well as regional events• Successful major events include – 2nd KK Hospital CT & MR, 4th SGH MR Advance Imaging, 10th congress of Asian Society of Cardiovascular Imaging, Oktoberfest 2016. Show less

Customer Service Sales Executive

• Mar 2015 - May 2016

• Responsible for the service pricing for all modalities in Singapore• Strategise and implement new marketing initiatives of new products, together with the Service Marketing Lead, to drive sales• Accounts include all private and public hospitals and clinics• Exceeded given sales target by 15%• Closed the gap of open deals by 90%• Selected to attend Siemens Service Marketing training in Germany• Selected to attend ASEAN Sales Training Meeting in Kuala Lumpur• Work closely with multi-departments, Management, Sales, Project, Finance and Legal to ensure closing of deals Show less

Sales Tender cum Marketing Executive

• Apr 2014 - Mar 2015

• Understanding of government tender process, assist in initial evaluation of project. • Collating information from different departments to achieve a coherent proposal. Input of technical information.• Execution of marketing initiatives • Assisting in booth creation, marketing collaterals, as well as event coordination.