Experience

ActiveNav

• United States
• Software Development
• 1 - 100 Employee

• Global Digital Marketing Director

  • May 2022 - Present

  I lead the digital marketing & communications department at ActiveNav, a SaaS solution in the legal tech space. My mandate is to devise and execute effective go-to-market strategy to exponentially expand market share of voice and drive revenue growth at accelerated speed. ActiveNav offers both an on-prem and a cloud B2B2G solution purpose-built for your unstructured data discovery needs. I lead the digital marketing & communications department at ActiveNav, a SaaS solution in the legal tech space. My mandate is to devise and execute effective go-to-market strategy to exponentially expand market share of voice and drive revenue growth at accelerated speed. ActiveNav offers both an on-prem and a cloud B2B2G solution purpose-built for your unstructured data discovery needs.



RPC Strategies, LLC

• United States
• Marketing Services
• 1 - 100 Employee

• Director of Demand Generation & Customer Success

  • Oct 2021 - Mar 2023

  I am part of the leadership team of consultants and advisors at RPC Growth Strategies sales and marketing consulting firm. With a specialty in B2B Tech companies, RPC advises on the foundation of marketing and sales' 1:1 alignment. I work in step with the founder/CEO and her executive team fine-tuning marketing playbooks that lead to sales. Results-driven success for the consultancy itself, and for its clients, means accomplishments such as the following, -300% growth in book of business YoY -140% pipeline growth through organic channels only -60% to 85% open rates on email campaigns.



Kobre & Kim

• United States
• Law Practice
• 300 - 400 Employee

• Digital Demand Generation Lead

  • Sep 2021 - May 2022

  As part of the firm's Strategy team, I lead digital marketing efforts defining strategy and developing effective infrastructure and campaigns to drive revenue growth. I contribute to enhance the firm’s unique demand generation strategy via digital presence, lead journey development, and nurture campaigns. Kobre & Kim is a conflict‐free global law firm focused exclusively on disputes and investigations, often involving fraud and misconduct. Recognized as the premier firm for cross‐border disputes, the firm has a particular focus on financial products and services litigation, insolvency disputes, intellectual property litigation, international judgment enforcement and asset recovery, and U.S. government enforcement and regulatory investigations. With more than 150 lawyers and analysts admitted in multiple jurisdictions throughout the firm’s 12 global office locations, Kobre & Kim recognizes the value of incorporating diverse perspectives and professional disciplines to generate the most effective solutions for clients.



Casepoint LLC

• United States
• Software Development
• 500 - 600 Employee

• Digital Marketing Director

  • Jul 2020 - Sep 2021

  Casepoint is a B2B SaaS company. I founded the Marketing Communications Department to support exponential growth through digital and non-digital multi-channel branding, awareness, sales support, industry events, content creation, PR, and internal communications.Established Marketing Communications Department following a major rebranding. Engineered marketing infrastructure to support digital multi-channel communication strategy, digital engagement, and internal communications. Casepoint's marketing department supported accelerated sales with 100% YoY revenue growth.

• Digital Marketing Manager

  • May 2017 - Jul 2020



Qrvey

• United States
• Embedded Software Products
• 1 - 100 Employee

• Marketing Communication Strategist

  • Sep 2015 - Apr 2017

  Qrvey is a B2B SaaS company. Working at a startup like Qrvey from its very inception (employee #3) and establishing its Marketing department from scratch meant that I wore a few different hats, from digital marketing to content strategy and development. Qrvey is a B2B SaaS company. Working at a startup like Qrvey from its very inception (employee #3) and establishing its Marketing department from scratch meant that I wore a few different hats, from digital marketing to content strategy and development.


The Johns Hopkins University - Paul H. Nitze School of Advanced International Studies (SAIS)
• United States
• International Affairs
• 1 - 100 Employee
• Adjunct Professor

  • 2015 - 2016


Lutheran Social Services of the National Capital Area

• United States
• Health and Human Services
• 100 - 200 Employee

• Case Manager- Refugee & Immigrant Services

  • 2014 - 2015

  Direct client services and innovative communication skills are the two most important skills I honed in this position. Managing multiple competing priorities daily, I had to communicate policy, directives and recommendations to people from various backgrounds: peers, refugees with little education, well-educated refugees, government auditors, managers, public and private sector partners. In the matter of seconds I had to manipulate my voice and tone to suite my audience's frame of mind and accomplish my goals. I also strengthened partnerships with government offices and private sector partners to ease the work my peers and I had to do for our clients. Through innovative outreach, I also decreased cost to clients by 15% through within a few months of my starting at LSS.


The George Washington University
• United States
• Higher Education
• 700 & Above Employee
• Adjunct Professor

  • 2011 - 2012


MITRE

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Social Media Analyst

  • 2011 - 2012

  Consultant on blogosphere analysis. Worked with computational linguists and development team on sentiment analysis, coding, lexicon development, and teaching computer programs how to run sentiment analysis on the Persian blogosphere. Consultant on blogosphere analysis. Worked with computational linguists and development team on sentiment analysis, coding, lexicon development, and teaching computer programs how to run sentiment analysis on the Persian blogosphere.



BAE Systems

• United Kingdom
• Defense and Space Manufacturing
• 700 & Above Employee

• Social Media Consultant

  • 2009 - 2011

  I was a social media consultant focused on activity in the Middle East and the Iran Expert for the team. BAE Systems jump started my foray into professional interdisciplinary research even before I completed my bachelor's degree. Social media and emerging Internet technologies on the rise, this unique project focused on intense monitoring and analysis of social media activity. Twitter and Facebook activism were two topics I researched heavily. We coordinated with advanced analytics teams combining qualitative and quantitative data to support findings. Quick-turn projects, 24-hour media monitoring of unfolding events, combining quantitative and qualitative analysis, online movements' analysis, and writing government reports are some of my take-aways from this position.



Georgetown University

• United States
• Higher Education
• 700 & Above Employee

• Research And Teaching Assistant

  • 2007 - 2010

  -TA for all 4 classes/semester for three years. Regularly substituted to teach independently - Research Assistant on a number of topics for historian and writer, Dr. Clive Foss. -TA for all 4 classes/semester for three years. Regularly substituted to teach independently - Research Assistant on a number of topics for historian and writer, Dr. Clive Foss.



Library of Congress

• United States
• Libraries
• 700 & Above Employee

• Federal Research Division: Language Specialist

  • 2007 - 2007

  Iran Expert The Federal Research Division which operates under the umbrella of the Library of Congress assists clients in the executive branch with necessary research. Iran Expert The Federal Research Division which operates under the umbrella of the Library of Congress assists clients in the executive branch with necessary research.