Experience

OOm Pte Ltd

• Singapore
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Account Manager

  • May 2022 - Present

  • Determine the clients wants and needs, plan and implement a comprehensive digital marketing strategy for assigned clients. • Analyze the effectiveness of the digital marketing performance by tracking the metrics from Google Ads and Facebook Ads. • Provide recommendations for clients to improve ROI and campaign performance. • Develops and maintains long term relationships with clients. • Determine the clients wants and needs, plan and implement a comprehensive digital marketing strategy for assigned clients. • Analyze the effectiveness of the digital marketing performance by tracking the metrics from Google Ads and Facebook Ads. • Provide recommendations for clients to improve ROI and campaign performance. • Develops and maintains long term relationships with clients.



boniq

• Singapore
• Marketing Services
• 1 - 100 Employee

• Brand Manager

  • Dec 2019 - Apr 2022

  • Manages social media presence for company’s brands on Facebook, Instagram and YouTube. • Developed company’s bestselling baby brand, increased monthly sales by 30% through Facebook advertisement and lead customers to the e-commerce platforms (Shopee, Lazada) and company’s website. • Managed a brand’s participation in a Mummys Market baby fair from location setup to staff trainings and implemented promotion strategies through social media platforms, email marketing and collaborations with KOLs, sales increased by 160% within the 3-day event. • Develops and maintains long term business relationships with B2B clients. • Successfully expanded company’s business into the Malaysia market – set up company’s local office and launched the JJOBI brand on Shopee and company’s website. • Oversees marketing and sales campaigns for Singapore and Malaysia. • Leading external marketing teams in Singapore and Malaysia that support execution of marketing strategies on social media platforms. Show less



Spring College International

• Singapore
• Professional Training and Coaching
• 1 - 100 Employee

• Digital Marketing Executive

  • Mar 2019 - Dec 2019

  • Managing company website and social media platforms on Facebook, Instagram, LinkedIn, Twitter, YouTube and Blog • Devise strategies to drive online traffic to company website • Develop marketing materials and strategies • Manage campaign to increase brand awareness • Review new technologies and keep the company at the forefront of developments in digital marketing • Execute online advertising through various online and social platforms • Managing company website and social media platforms on Facebook, Instagram, LinkedIn, Twitter, YouTube and Blog • Devise strategies to drive online traffic to company website • Develop marketing materials and strategies • Manage campaign to increase brand awareness • Review new technologies and keep the company at the forefront of developments in digital marketing • Execute online advertising through various online and social platforms



Victova Properties Sdn Bhd

• Online Marketing Executive

  • Oct 2015 - Jul 2018

  • Established and manages the company’s social media presence on Facebook, Instagram, Propertyguru, iProperty and Mudah (Legend by Victova Properties - New Launch in Malaysia). • Garnered 70k followers on company's Facebook page with over 100k engagements monthly. • Implemented company’s 1st social media promotional marketing strategy that increased monthly sales by 475% within the 3rd month. • Increased annual sales from less than 240 units to over 1700 units within two years, exceeding sales targets by 68% in 2016 and 46% in 2017. • Develops creative and engaging contents for property projects by analyzing the demographic, location and interests of target audiences. • Manages up to RM 3,500/day ad budget to maximize potential leads. • Conducts Facebook marketing training for property agents to impart skills in maximizing returns on budget spent, on top of diversifying and proliferating ideas. • Utilized expertise in Facebook marketing to establish company’s professional brand for recruitment of aspiring real estate agents. • Oversees homestay management of company-owned properties and marketing of the business via Booking and Facebook. Show less



SB Tape International Sdn Bhd

• Procurement Executive

  • Oct 2012 - Jun 2015

  • Responsible to source, negotiate and purchase materials from both local and oversea suppliers • In charge of daily operational purchasing needs such as planning, issuing and following up on Purchase Orders delivery and shipment schedules • Evaluate suppliers’ performance based on quality standards, delivery time & best prices and ensure all the criteria are met according to the organizational requirements and expectation • Dealing with suppliers and build a strong business relationship • Extensive use of available resources in finding and developing new suppliers • Dealing with customs for import shipment clearance issue • Responsible for all work activities that related to procurement within a frame and guideline decided by management for better results to achieve company’s goal Show less