Martech Consultant – Marketing Technology

• Jan 2022 - Present

Digital Marketing Specialist

• Mar 2018 - Feb 2022

Marketing Automation - Marketo and Salesforce• Dynamic content using tokens and snippets • Account Based Marketing• Behavioural Segmenting of leads and contacts according to their online engagements• Lead Lifecycle set up and scoring strategy (including score decay for inactivity)• Data Analytics and drawing meaningful insights to drive future campaigns• Data Visualisation using Tableau to create a compelling story or understanding of the data• Communication and leadership skills• Linking Marketing Automation with webinars, SMS and LinkedIn (AdBridge)• Progressive profiling to fill in gaps in data• Efficient set up and scheduling of campaigns• Meticulous processes for checking campaigns and mitigating risk• Trouble shooting and problem solving (setting up alerts to keep us aware of issues in a timely manner).• Implemented a comprehensive subscription centre providing a good user experience and increasing the readership of insights articles and attendance at webinars and podcasts. The subscription centre is also dynamic, showing different subscription options tailored to each investor type. • Optimized Google ads resulting in the click through rates that outperformed the industry average. Show less

Marketing Projects and Analytics

• Mar 2017 - Mar 2018

• Google Ads (Search and Display)• Facebook Campaign Manager• LinkedIn Campaign Manager• Website SEO with a focus on keywords

Marketing Assistant

• Jan 2016 - Mar 2017

• Coordinated the creation of infographics to condense complex investment strategies into easily digestible videos and images. • Managed pitchbook editing and management. • Coordinated events based across Australia via email campaigns.

Digital Marketing for Nike & Pringles Accounts AU/NZ

• Apr 2015 - Nov 2015

• Optimised social media campaigns on Facebook and Instagram. • Created Media Plans including formulas and costs for campaigns. • Optimised social media campaigns on Facebook and Instagram. • Created Media Plans including formulas and costs for campaigns.

Social Media & Marketing Coordinator

• Oct 2014 - Apr 2015

• Set up their social media channels and built awareness of their products Australia wide on Facebook, Instagram and Pinterest. • Had the company’s products featured in The Weekend Australian Magazine, Go Camping Australia Magazine, The Leaf Store Website. Arranged for the company’s manger to be interviewed on Kochie’s Small Business Builders. • Set up their social media channels and built awareness of their products Australia wide on Facebook, Instagram and Pinterest. • Had the company’s products featured in The Weekend Australian Magazine, Go Camping Australia Magazine, The Leaf Store Website. Arranged for the company’s manger to be interviewed on Kochie’s Small Business Builders.

IBM Monash University Future Leaders Scholarship Award

• Feb 2013 - Feb 2014

This scholarship program was awarded to high achievers at Monash University who also exemplified the qualities of a leader. I was awarded this scholarship which both gave me the opportunity to work in the Marketing team at IBM and challenged me to take four IT prerequisite subjects. I excelled at the IT subjects despite them being quite different to my career path, I thrived in my role at IBM working in a collaborative team.

Digital Marketing

• Feb 2013 - Feb 2014

• Created an online pitchbook with all of IBMs offerings. It was presented at a global conference and successfully adopted by the global Sales team. • Led the set up of an online Sales and Marketing portal which encouraged more communication between the teams.