Experience

Binggrae Co., Ltd.

• Brand Manager

  • Jan 2023 - Present

  ○ In charge of managing products of RTD coffee category - Brand 'A cafe' La' > RTD커피 브랜드 매니저 / 국내외 커피 시장 리서치

• Brand Manager

  • Sep 2021 - Dec 2022

  ○ In charge of managing products of 'Flavored milk' category - Manage 'Yummy milk' products line-up and renewal - Improve profit based on analyze P&L and salaes trends review; profits +6%p vs. previous month - Renewal a package product in collaboration w/ popular character for GenMZ-'Zanmang Loopy'- Experience of conducting digital marketing-Branded content ads in instagram○ Develop IMC plan of 'Exports-Banana flavored milk' products- Lead and plan IMC strategy of 'Banana flavored milk' X 'TinyTAN(BTS character)' collaboration campaign- Plan diverse collaboration goods, in store design, package design and promotions- Communicate and manage each local agencies closely for launching the successful IMC plans○ Conduct marketing activities for enhancing brand- Research FMCG market and find out new market entry opportunity> 가공우유 브랜드 매니저 / 수출용 바나나맛우유 IMC 전략 기획 Show less



Maeil Dairies Co., Ltd.

• South Korea
• 1 - 100 Employee

• Assistant Manager, Corporate Planning Team

  • Oct 2019 - Sep 2021

  ○ Develop and manage NPD(New Product Development) Process- Manage company-wide NPD conference monthly - Enhance NPD process; Redefine and develop decision-making factors of each steps ○ Build and manage 3yrs product road map process- Build roll out annual plan, support each category (eg.Dairy, Plant based milk, RTD coffee, etc) strategy development ○ Research FMCG market insights - Provide the biz insight for top management through benchmarking, analyzing macro/micro biz enviroment, and future study> 신제품 성과관리(NPD process 운영 및 개선) / 전사 중장기 사업계획 수립 / FMCG 시장 리서치 Show less

• Jr. Researcher, Milk R&D Team

  • Dec 2016 - Oct 2019

  ○ Develop and manage 'Flavored milk' category - Develop and improve products based on market competition (eg.Sensory, Quality point) - Launch 'Sang-ha Farm organic cocoa milk' product; Annual sales 3 billion won ('19 YTD)- Renewal 'HERSHEY's' chocolate drink line up; +14% growth vs. last year○ Participate in research project - Sugar reduction > 우유&가공유 선임연구원 / 상하목장, 허쉬 브랜드 제품 개발 / 당류 저감 프로젝트 진행