US Business Manager

• Apr 2022 - Present

Global Business Manager

• Jan 2021 - Jan 2022

· Set up and managed brand’s D2C online store (Shopify) and EC platforms (Amazon & Shopee). · Involved in influencer seeding process. Main achievement includes achieving 28.7M views & 5.9M likes on Tiktok. · Analyzed profit models for 3 different EC platforms and countries, while ensuring top & bottom-line profitability. · Data-based development of Google SA & DA ads with agency, while maintaining target performance matrix. · Set up and managed brand’s D2C online store (Shopify) and EC platforms (Amazon & Shopee). · Involved in influencer seeding process. Main achievement includes achieving 28.7M views & 5.9M likes on Tiktok. · Analyzed profit models for 3 different EC platforms and countries, while ensuring top & bottom-line profitability. · Data-based development of Google SA & DA ads with agency, while maintaining target performance matrix.

US Business Team Leader (Medicube)

• Oct 2018 - Nov 2020

· Achieved 578% sales increment with customer-centric ad contents and formation of strategic product combinations. · Managed brand’s D2C online store (Shopify) with regular UX updates & revamps for an improved customer experience. · Attained 140K subscribed members in the brand's online store by strengthening LTV and effective email marketing. · Executed data-driven marketing through Facebook ads by analyzing target audience, keywords, and ad contents. · Executed product launch events and promotions after analyzing consumer data obtained through market research. · Engaged with KOLs and affiliates to drive brand's social media presence and sales through Instagram and Tiktok. · Other team management responsibilities include managing team’s OKRs, improving online merchandising, overseeing customer services and influencer relations, strategizing contents, and routine data management. Show less

Global Marketing Intern

• Apr 2018 - Jul 2018

· Executed an email marketing program to promote a global design contest, achieving 742 design submissions. · Managed brand’s Instagram by creating video and photo contents to promote the platform service and products. · Executed an email marketing program to promote a global design contest, achieving 742 design submissions. · Managed brand’s Instagram by creating video and photo contents to promote the platform service and products.

Social Media Marketing Intern

• Jan 2017 - Jul 2017

· Managed advertisers’ Instagram by publishing highly engaging contents and building relationship with customers. · Created variety of contents according to the target customers and needs of each brand to boost online presence. · Analyzed each brand’s performance matrix and create social media plan to maximize brand engagement. · Managed advertisers’ Instagram by publishing highly engaging contents and building relationship with customers. · Created variety of contents according to the target customers and needs of each brand to boost online presence. · Analyzed each brand’s performance matrix and create social media plan to maximize brand engagement.

English Spanish Korean Translator

• Jun 2015 - Aug 2015