Minh Tu Tran
Country Manager at Optimise- Claim this Profile
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English Professional working proficiency
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Vietnamese Native or bilingual proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Credentials
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Advertising on TikTok
LinkedInDec, 2022- Nov, 2024 -
Learning GDPR
LinkedInOct, 2021- Nov, 2024 -
IELTS 7.0
British CouncilJun, 2011- Nov, 2024
Experience
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Optimise
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Country Manager
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Sep 2022 - Present
● Lead Vietnam team operations and oversee the team performance. ○ Delivered country KPI for Gross Profit. ○ Recruit, Onboard and train team members for Client success department ( 2X in team size) ○ Lead the publisher onboarding initiatives in Hubspot across Regional Client success department. Resulted in 50 new publishers monthly. ● Assesses and restructures the team to promote team’s growth and scalability. ○ Manage 6 team members with 1 promotion in the first performance review cycle. ○ Design and implement Publisher recruitment pipeline tracking for Account managers across the SEA region. Improve the publisher pool by 5% MoM. ● Liaise between Advertisers and main publishers to initiate tactical campaigns to push sales. ○ Maintain ROAS for Key Accounts at 12-14 with CPS campaigns and 25 with CPP campaigns. ○ Delivered $13M GMV YTD despite a retail downtrend via tactical campaigns collaboratively with Publishers network. ○ Co-owned the launching campaigns for Samsung Flagship phone: Galaxy S23 and Galaxy Z series from Budget planning to delivery and reports. ○ Consult Advertisers on campaign best practices including but not limited to: bundle schemes, commission rates and bonus schemes, market insights on best converted SKUs. ● Redesign the AR process to avoid bad debts and provide clarity for the Management team. Recover $30,0000 in the process. Show less
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Katalon
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Software Development
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200 - 300 Employee
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Senior Customer Success Manager / Senior Account Manager
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Oct 2021 - Sep 2022
● Lead a team of 3 Customer Success Managers managing the SMBs and individual segments at Katalon.● Manage the team accounts within CRM and route new clients to their dedicated Customer Success Manager.○ Owning a portfolio of over 900 accounts.● Build strategy and best practices for the for team to achieve team Net Retention target.○ Closed $220,000 in Net Expansion Q1,2022○ Exceeded Q2 Expansion Target by 48%● Handled escalation from team members and resolved customer complaints.● Support team members to understand clients insight and identify expansion opportunities.● In charged of EMEA and NA Key accounts portfolio within the Enterprise segments during staff shortages. Show less
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Enterprise Customer Success Manager /Account Manager
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Oct 2020 - Sep 2021
Managed a Key accounts portfolio valued at $2 Million and owning the CLM once handover from Account Executive.● Lead Quarterly Business Review and negotiate renewal and upsell terms with client C-suites team member:○ Maintaining 100% renewal rate for Key accounts portfolio○ Achieved 145% Net Revenue retention rate (Net Expansion amount: $1.5 Millions)● Onboarding new Key accounts and consults clients on Katalon best practices. Schedule Monthly connects to ensure value delivery.● Owning outreach campaigns to Reactivate clients and minimized involuntary churns:○ Achieved a 40% response rate and 20% reactivation rate.● Prospect potential accounts within CRM and runs outreach campaign for expansion opportunities. Show less
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WeWork
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United States
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Real Estate
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700 & Above Employee
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Community Lead , Generalist
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2019 - 2020
● Responsible for Sales and Billing tasks including but not limited to: Account Receivable collection, Renewal, and expansions. ○ Achieved $800,000 in new sales and expansion despite the Covid situation. ● Work closely with the Finance team to oversee building P&L and forecast building trends. ○ Maintain Top Sea collection rate at 99.9% 6 months in a row (Up from 95%) ○ Keep the discount threshold below 15% for renewal contracts (Down from 22%) ● Ensure building operational excellence and member satisfaction. ○ Achieved NPS KPIs within APAC region ○ Maintain the illegal move-out rate at 1% of the accounts during 2020. ○ Proposed a new Conference room booking process. Incurred a total of $10,000 extra revenue from overage charges in MoM reports Show less
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Agoda
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Singapore
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Software Development
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700 & Above Employee
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Customer Experience Specialist
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2017 - 2019
● Met and exceeded call speed, accuracy and volume benchmarks on Vietnamese team basis. ○ Agent score average at 3.5/5. Ranked top 3 in performance within Vietnamese team ● Maintained revenue streams by exhausting every option before offering refunds on escalated calls ● Collected customer feedback and recommended procedural or product changes to enhance future service delivery. ● Documented accurately conversations with stakeholders in CRM to track requests, problems and solutions offered. Show less
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Kobiton
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United States
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Software Development
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1 - 100 Employee
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Digital Marketing Executive
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Nov 2016 - Oct 2017
• Planned, implemented and maintained successful SEO strategies. • Completed in-depth analyses of competitor ad, keyword, bids and landing page activities. • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns. • Planned, implemented and maintained successful SEO strategies. • Completed in-depth analyses of competitor ad, keyword, bids and landing page activities. • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
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Education
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2015 - 2016
Bayes Business School
Master of Science (MSc), Marketing strategy and Innovation -
2011 - 2014
Brunel University London
BA (Hons) International Business, International Business -
2010 - 2011
NCC Education
Foundation degree, Business Administration and Management, General
Community
