Experience

3M Vietnam

• Vietnam
• Utilities
• 1 - 100 Employee

• Country Sales Manager

  • Jun 2016 - Present

  Manage 3 businesses: Automotive and Building Window Film, Graphic Films, Cleaning Workplace Safety Solutions. In charge PnL of Commercial Solutions Division and report for Regional Manager.• Oversee the P&L of the Commercial Solutions Division and report to the Regional Manager.• Develop and execute Vietnam's strategy, including market trend analysis, forecasting, and collaboration with cross-functional teams.• Achieve a 15% CAGR growth for the business, even during the challenging COVID-19 pandemic period.• Significantly increase the market share of 3M Automotive Window Film from 2% to 20% by securing major key accounts, including Hyundai, Ford, Vinfast, Mercedes Benz, BMW, Toyota, Thaco, and Subaru.• Penetrate the dealer system of Autofilm, expanding the authorized dealer network to over 400 locations nationwide.• Establish 3M Autofilm as the top-rated brand for customer trustworthiness in 2022.• Consistently achieve Exceptional Performance ratings for four consecutive years (2017, 2018, 2020, 2022).• Act as a champion of people development, implementing performance and development tools.• Collaborate with the SEA sales operation function to enhance the effectiveness of the sales teams in Vietnam. Show less

• Marketing Manager

  • Jun 2016 - 2018

  Managed the portfolio and marketing strategy for all products in Vietnam.• Worked closely with the SEA Regional Market Leader to develop product, pricing, promotion, and marketing strategies for the Vietnamese market.• Led P&L management and collaborated with the Sales Manager for regular reviews, forecasts, and supply chain coordination.• Executed comprehensive online and offline marketing campaigns, including KOL reviews and incentive programs to drive sales and increase market demand.• Implemented best practices from other countries to optimize marketing strategies in Vietnam. Show less



Calpis Vietnam Co.,LTD

• Ho Chi Minh

• Marketing Manager

  • Apr 2012 - Jun 2016

  Managed brand strategic activities, communication, new product development, and trading. • Successfully launched Calpis Mini with high ratings. • Collaborated with a Japanese girl band to launch Calpis Teen. • Contributed in setting up from Calpis Representative Office to Company Limited. Managed brand strategic activities, communication, new product development, and trading. • Successfully launched Calpis Mini with high ratings. • Collaborated with a Japanese girl band to launch Calpis Teen. • Contributed in setting up from Calpis Representative Office to Company Limited.



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• MARKETING EXECUTIVE

  • Aug 2010 - Jul 2011

  Key responsibilities PR communication Develop core brand message/ positioning statements and prepare product brief. Work with the PR/ adverting agency on the brand message, screening/ selection of model, media vehicle/ promo medium, media spots and rates to ensure media mileage Follow up & update Avon website. New product Development To do clinic test and provide feedback to head of marketing for consolidation to cluster. Get new product advertising claims for Art Word translation and claims translation. Translation highlight brochure, other POSM, Press Kit Translation of campaign brochure every campaign. Prepare copy and translation for local flyer Event coordinator Assist in planning and spearhead brand-specific events/ activities Assist to explore tie up and special deals. Work with hospital in celebrating Kiss Goodbye to Breast Cancer campaign Show less



INTERNATIONAL MINH VIET JOINT STOCK CO.

• MARKETING EXECUTIVE

  • Jan 2008 - Jul 2010

  Key responsibilities Assist in planning, organizing and ensuring the smooth execution of marketing events/campaigns and promotions. Coordination with advertising agency, PR agency, suppliers in production of marketing collaterals. Collect competitor’s information regarding activities, product, price, and consumer promotion. Budget control for Kaila expenditure Follow up & update Kaila website. Take care of all relevant information regarding product: barcode, Vietnamese label, and expire date … to ensure that they are valid with Vietnamese legal. Show less



KAO VIET NAM CO., LTD

• PRODUCT DEVELOPMENT EXECUTIVE

  • Dec 2006 - Dec 2007

  Packaging development Develop packaging material: plastics, paper, film…. Work with suppliers about packaging production technologies (blowing, injection, extrusion, film laminating, printing technology, corrugating paper & labeling) Prepare specification for QC check Project coordinator: Making new product plan and work with QA, Operation, marketing, logistics department and suppliers about the timeline process. Making Standard Operation Procedure in manufacturing. Packaging development Develop packaging material: plastics, paper, film…. Work with suppliers about packaging production technologies (blowing, injection, extrusion, film laminating, printing technology, corrugating paper & labeling) Prepare specification for QC check Project coordinator: Making new product plan and work with QA, Operation, marketing, logistics department and suppliers about the timeline process. Making Standard Operation Procedure in manufacturing.