Experience

Enterprise Singapore

• Singapore
• Government Administration
• 700 & Above Employee

• Deputy Director (Quality & Standards Strategy & Mindshare, Quality and Excellence Group)

  • Jul 2022 - Present

  Leading a team of up to 4 managers and working closely with industry stakeholders (including other government agencies, companies and trade associations) to drive mindshare on using Quality & Standards (QS) to build trust in Singapore's products, services and enterprises. This includes studying the adoption and perception of Quality of Standards amongst companies and working with partners to enhance perceived quality of Singapore companies.Also leading the Quality and Excellence Group's strategic planning function including workplan, interagency engagements and media briefings. Show less

• Deputy Director (Standards Adoption, Policy and Promotion, Quality and Excellence Group)

  • Nov 2018 - Aug 2022

  - Led a team of up to 7 managers to drive standards adoption in enterprises.- Worked closely with internal and external stakeholders (including other government agencies and trade associations) to develop and execute sectoral standards and conformance plans to facilitate market access.- Developed a Quality & Standards Mindshare Plan to set directions on promoting QS adoption. - Directly involved in negotiating Singapore's Digital Economy Agreements with other countries.- Represented Singapore at ASEAN platform discussing Digital Trade Standards and Conformance. - Supported WOG efforts to fight Covid-19 and launched SG Clean campaign (2020) with STB and NEA. Show less



SPRING Singapore

• Book and Periodical Publishing
• 1 - 100 Employee

• Head (Strategy and International Policy, Policy and Promotion, Quality and Excellence Group)

  • Nov 2016 - Jun 2017

  - Led a team of 3 managers on Quality and Excellence Group strategic planning needs. - Led a cross-functional team to develop an International Engagement Plan for the food sector.- Supported Singapore's position at international platforms, e.g. EAEU-FTA negotiations and ASEAN ACCSQ

• Head (Food Manufacturing, Industry Development Group)

  • Oct 2014 - Nov 2016

  - Led a team of 8 managers and worked closely with other government agencies and industry stakeholders in driving initiatives to enhance the Food Manufacturing (FM) landscape. - Launched the FM Industry Transformation Map (ITM) and Manpower Plan.- Industry lead for inter-agency platforms to discuss cross-cutting projects such as Food Security, Food Standards Committee, and Food Innovation.- Account managed food manufacturers to advise on their growth plans.

• Senior Manager (Entrepreneurship Promotion)

  • Jul 2012 - Oct 2014

  - Secretariat for Action Community for Entrepreneurship (ACE)- Overall in-charge for the organisation of World Entrepreneurship Forum 2013 held in Singapore, attended by >450 attendees from 45 countries.- Marketed and launched the entrepreneurial education programme in 9 pilot schools, combining theory and hands-on experience for students.- Led the privatisation of ACE in 2014.



Singtel

• Singapore
• Telecommunications
• 700 & Above Employee

• Senior Product Manager (Corporate Products)

  • Jul 2008 - Feb 2009

• Senior Business Analyst (Corporate Business Marketing)

  • May 2006 - Jul 2008

• Senior Bid Manager (Corporate Business Marketing)

  • May 2005 - May 2006

• Bid Manager (Corporate Business Marketing)

  • Jun 2003 - May 2005