Experience

CBD-Tech

• China
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Brand Marketing Manager

  • Aug 2021 - Present

  Engage with product managers to drive the development of product value proposition, vision, strategy, and go-to-market plan that sets the brand/ product apart from the competitors;Communicate the vision and values of new products to the sales teams and develop sales tools that facilitate the selling process Understand the target markets, such as market landscapes, competitive trends, customer needs and challenges. Analyses market data to identify market insights and optimize the go-to-market approach;Anticipate market evolutions and strategy of competitors and implementing corrective actions when necessary Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data Create content such as use cases, case studies, videos and blog posts Manage the introduction of new products (sales planning and communication) for sustainable growth Develop training materials based on information provided by the product team; and provide trainings to business partners Make recommendations that directly drive product requirements for future of offerings Manage the brand communications while ensuring optimization of the budget



aimactive

• Retail

• Head Of Brand Marketing

  • Feb 2020 - Jul 2021

  From 0 to 1（ Help the company to transform from a factory OemB2B to an independent cutting-edge DTC brand） Integrate the company's(Yipeng Hk and SZ) supply chain, conduct in-depth market research and carefully analyze user portraits, and seek cooperation with a team of designers and artists to jointly develop and design products, and help the company build the AIMACTIVEWEAR brand from 0 to 1. Establish a complete digital operation system (official website, social media, paid advertising, KOL channels) and offline events.also responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations. leading and driving the brand marketing department while building strong relationships across the business as well as externally. puts together an exceptional brand marketing cross-functional team, lead its development, driving new ideas and crucial day-to-day brand marketing operations with the support of this team and senior brand marketing management.



瑞尼艺术教育Renee Art

• 深圳

• Founder

  • Jun 2017 - Jan 2020

  Renee Art Education is a nationwide franchise chain of children, adults, and art-based architecture. We provide franchisees with the development and marketing of art courses. We have comprehensive brand packaging and overall brand solutions. Renee Art Education is a nationwide franchise chain of children, adults, and art-based architecture. We provide franchisees with the development and marketing of art courses. We have comprehensive brand packaging and overall brand solutions.



Art Gallery of Ontario

• Canada
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Ausstellung

  • Mar 2017 - Apr 2017