Experience

SQL VIEW

• Singapore
• Software Development
• 1 - 100 Employee

• Chief Operating Officer

  • May 2022 - Present

• VP Product Marketing

  • Dec 2015 - Present

  - Lead Product Marketing Team and Product Management Team to align to SQL View Product’s brand and expand its reach.- Establish product positioning, value propositions and messaging that resonates with the buying audience.- Develop the competitive positioning for the product portfolio by using competitive analysis, direct research, feedback from sales teams, as well as input from product marketing and product management managers. - Define market segmentation and targeting in order to clearly identify the market opportunities for the product portfolio and build business cases for expanding market presence or entering new markets.- Establish the go-to-market vision, strategy and model for the SQL View business product portfolio and communicate that vision and strategy across the organization.- Create the product launch process and strategy and collaborate with product management, marketing, sales, engineering, program management and other support resources to ensure the effective launch of all new products.- Establish strategies to drive retention, upsell and cross-sell for the product portfolio, and work through the formalized customer marketing function to execute on those strategies.-Establish and monitor pricing guidelines for all products in the SQL View business product portfolio based on feedback from ongoing sales efforts, competitive analysis and other macro-level market conditions. Show less