Experience

7th Sense Research

• United States
• Market Research
• 1 - 100 Employee

• SVP, Research and Data Sciences

  • May 2019 - Present



J.D. Power

• Information Services
• 700 & Above Employee

• Vice President, China Research and Science

  • 2015 - 2019

  Managed team of 30+ research professionals from China office to run all syndicated and proprietary studies in automotive and financial services. Led research operation including project and vendor management, quality control, and resource planning. Responsible for operating costs including labor, travel, and field operations (e.g. data collection, vendor costs).- Consolidated survey fieldwork vendors and negotiated deals that resulted in 20% cost savings while increasing overall sample sizes 13%.- Invented fraud detection algorithm using scientific and advanced statistical models that effectively detects survey respondents who were influenced.- Strengthened research team leadership and improved employee retention by restructuring team, hiring and training functional leaders, implementing standard research processes, and clearly defining roles, responsibilities, and measurable goals. Show less

• Vice President, Advanced Analytics

  • 2014 - 2016

  Led Asian Pacific ACE (Analytical Center of Excellence) team to perform statistical modeling and advanced analyses using SAS to support J.D. Power AP research studies for automotive industry. Collaborated with IT team to build online platform that enables clients real time access to J.D. Power syndicated study results and the ability to perform customized analyses for gaining advantages in competition. - Created standards and algorithms for IT team to include essential functions in JDP online delivery platform (VoX), migrating studies into new platform with required standard statistical and analytical functions.- Served on leadership team of China Research Task Force (RTF), developing initiatives and measures for improving research data quality and insights, research validity, and study stability.- Directed automation of internal processes and indexing both within SAS and new IT platform (e.g. VoX / EDMP).- Led science team to support new automotive product research (e.g. Tech Choices for new vehicle, Satisfaction of HMI in new vehicles, etc.), achieving launch of 2 new studies within 4 months. Show less



J.D. Power

• Information Services
• 700 & Above Employee

• Senior Director, Advanced Analytics

  • 2008 - 2013

  Spearheaded development of advanced statistical / analytical tools including simulators, calculators, Key Performance Indicator (KPI) as value-added products for business applications to help clients to improve customer satisfaction, retention, and loyalty in a variety of industries including auto, insurance, banking, credit card, telecom, utility, and appliances. - Directed automation of analytical tools (e.g. Excel VBA template, SAS macros) that improved efficiency and drove cost savings. - Oversaw all advanced statistical / analytical modelling including discrete choice models, conjoint, MaxDiff, Hierarchical Bayesian models, etc., supporting JDPA new product and growth in automotive research and auto technology. - Established, enhanced, and promoted sound statistical approaches / best practices that supported 憆eal time?statistical calculations and addressed related issues that impacted success in digital transformation. Show less



J.D. Power

• Information Services
• 700 & Above Employee

• Senior Director/Director, Marketing and Statistical Sciences

  • 2000 - 2007

  Hired and managed J.D. Power Marketing and Statistical Sciences Team. Created mathematical algorithms to enable clients to compare performance against competitors based on data from real customers. Formulated research rules, standards, and best practices (10-point scale, incentives, sample size requirements, etc.). - Built well-known J.D. Power index model that is used for all studies to measure customer satisfaction and benchmark industries. - Engineered automation tools that reduced cycle time 80% and improved analysis quality and results. - Headed index development, statistical modeling, and data analysis for all syndicated studies and major proprietary studies conducted in US, Canada, and Europe; provided technical support to J.D. Power Asia Pacific. - Authored numerous whitepapers addressing key issues related to research design and analysis. - Performed annual budgeting, exceeding financial target by over 25% each year through cost reduction and improved efficiency. Show less