Minghao Guo
Planning at 天联广告 BBDO China- Claim this Profile
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Bio
Experience
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天联广告 BBDO China
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China
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Advertising Services
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1 - 100 Employee
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Planning
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Jun 2023 - Present
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Product operation internship
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Apr 2021 - Jul 2021
Assisted in the operation of the company s hit products including Whale Marketing Cloud and Whale Open Platform to market the technology-empowered B2B marketing service Participated in business development with 5 prestigious companies covering IT, electric vehicles, home appliance industries, processed and managed customer data using Excel spreadsheet Undertook the data management in an AI-based marketing project that predicts customers' purchase preference based on the in-shop CCTV video analytics Show less
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Marketing Manager
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Jan 2021 - Mar 2021
Updated the Studio's WeChat official account, took charge of advertising photography, photo editing copywriting, and layout design, and replied to hundreds of comments online Conducted market research on coffee shops in Chengdu and drafted a business plan for Coffee Studio. Updated the Studio's WeChat official account, took charge of advertising photography, photo editing copywriting, and layout design, and replied to hundreds of comments online Conducted market research on coffee shops in Chengdu and drafted a business plan for Coffee Studio.
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Education
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2023 -
Northwestern University
Master's degree -
2020 - 2023
University of Wisconsin-Madison
B.S. in Consumer Behavior & Marketplace Studies -
2019 - 2020
University of Miami
Bachelor of Business Administration - BBA, Marketing -
2016 - 2019
Notre Dame High School
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