Experience

Lee Kum Kee (China) Trading Limited

• China
• Food and Beverage Manufacturing
• 1 - 100 Employee

• 区域总监

  • Apr 2022 - Present

  全面负责区域经营工作，对区域的营收和利润负责。包括不限于：销售管理，渠道行销、组织和人才发展、供应与运作… 全面负责区域经营工作，对区域的营收和利润负责。包括不限于：销售管理，渠道行销、组织和人才发展、供应与运作…



Swellfun

• China
• Beverage Manufacturing
• 1 - 100 Employee

• Sales GM-Emerging channel (Ecommerce,KA, Instituitional)

  • Jul 2016 - Sep 2021

  SJF is a Chinese premium Baijiu (white spirits) company listed on Shanghai stock exchange and whose majority share holder is Diageo. As the business unit head of its Ecommerce, KA and institutional sales, I take full P&L responsibility of the business unit through a cross function team (sales, customer marketing, CF, etc), and lead the unit grow for 9 folds for latest 4 years.

• National Head of customer marketing

  • Apr 2015 - Jun 2016

  As an acquisition and division of Diageo, Diageo-SJF is the first Chinese Baijiu (white spirit) company controlled by a global giant which listed on SSE independently. Start from April 2015, I joined Diageo-SJF as national head of customer marketing.



Sichuan XinAnYong Investment co., Ltd

• Chengdu

• General Manager

  • Jan 2013 - Mar 2015

  The company is my family holding company, which business focused on land development and related financial services in local market. The company is my family holding company, which business focused on land development and related financial services in local market.



Heineken China

• China
• Food and Beverage Services
• 1 - 100 Employee

• Regional Sales & Marketing Manager

  • Sep 2012 - Nov 2012

  Undetook full P&L responsbility for Sichuan province and oversaw marketing department of SouthWest China. Undetook full P&L responsbility for Sichuan province and oversaw marketing department of SouthWest China.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Manager, West Cluster

  • May 2011 - Aug 2012

  Set up overall strategy and priorities for PepsiCo West markets, including: market segmentation and prioritization, portfolio prioritization and development, channel prioritization and development, as well as related sales system module and deploy plan development.Set target and KPI for bottlers and provide necessary support and resourceOversee all aspects of PepsiCo CSD brands; insure brand health and value-volume growth.Managing business results delivery through 4 bottler GMs

• Brand Manager, chengdu bottler

  • Sep 2005 - Apr 2011

  Set up overall strategy for bottler including market segmentation, portfolio, sales module, as well as channel development plan.Management of brand communication and engagement.Pricing and Value Chain management.New product development and introductionBrand budget planning and deliver.Built up local media network and maintain good relationship with key players. Managing the results delivering through 3 Unit Managers



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Marketing Supervisor, SouthWest

  • Mar 2004 - Apr 2005



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Senior Trade Marketing Assistant, Region Central

  • Sep 2002 - Feb 2004