Director of Digital Marketing

• Jan 2022 - Present

Digital Campaign Manager

• 2017 - Jan 2022

* Proven success in building and moving prospects through funnel, from acquisition using SEO, SEM and PPC tactics, to implementing strategies through marketing automation and workflows to nurture, drive engagement, and accelerate purchase. * Develop and build dashboards and reports that provide insights for strategic decision making. * Manage and optimize digital channels to drive demand, consistently increasing MQLs year-over-year. * Proven success in building and moving prospects through funnel, from acquisition using SEO, SEM and PPC tactics, to implementing strategies through marketing automation and workflows to nurture, drive engagement, and accelerate purchase. * Develop and build dashboards and reports that provide insights for strategic decision making. * Manage and optimize digital channels to drive demand, consistently increasing MQLs year-over-year.

Marketing Manager

• 1999 - 2017

Marketing Manager - 2006 - 2017 Marketing Administrator - 1999-2006 Key Accomplishments: * Secured an OEM account worth $4M in annual sales. * Conduct and utilize market research to capture industry trends, competitor initiatives, and new product opportunities leading to three new product lines and expansion of the current products into new markets. * Increased market shares from 5% to 18% in commodity market while decreasing sales force by 50%. * Establish and manage social media brand identity. Designed and implemented new website and marketing automation that Increased qualified leads by 150%. * Produce company brand collateral including brochures, sales sheets, customer (distributor) tools, product specifications, web site content, newsletters, press releases, etc. * Provide project management for trade shows, events, compatibility testing program, customer satisfaction objective (ISO 9001), standardization program and compliance with FDA, UL, RoHS, IMDS, REACH and other regulations. Show less

Marketing Specialist

• 1997 - 1999

* Managed promotional efforts, including developing product and company brochures, videos, CD's, press releases, advertisements, and web site. * Directed trade show exhibits, building brand awareness and generating sales leads. * Provided customer service, sales, purchasing, and technical writing abilities to internal and external customers, was the liaison between engineers, management, clients, and suppliers. * Managed promotional efforts, including developing product and company brochures, videos, CD's, press releases, advertisements, and web site. * Directed trade show exhibits, building brand awareness and generating sales leads. * Provided customer service, sales, purchasing, and technical writing abilities to internal and external customers, was the liaison between engineers, management, clients, and suppliers.

Consultant

• 1997 - 1997

* Proposed company strategy regarding marketing and growth efforts. * Researched and devised market entry plan and forecasted sales for China. * Generated feasibility and risk study for entering Latin American market. * Proposed company strategy regarding marketing and growth efforts. * Researched and devised market entry plan and forecasted sales for China. * Generated feasibility and risk study for entering Latin American market.

Customer Service Representative

• 1994 - 1996

Marketing Intern

• 1994 - 1994