Mindy Crawford
Director of Digital Marketing & Strategy at PentaVision LLC- Claim this Profile
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Bio
Julia McNamee
I had the pleasure of working with Mindy for a little over a year at PentaVision Media. At the time, she was the sole designer for all of the company's varying e-media projects. We worked together mostly on webinars as Mindy would create the promotional emails and design components of the landing pages. Even while working on multiple projects at once, she always got everything done on time and was able to accommodate all client requests -- even those on very short notice. She was always extremely organized and helpful, going above and beyond her job responsibilities to help as our team was quite small. In this time, she became a good friend and in addition to being fabulous at her job, is a great person.
Julia McNamee
I had the pleasure of working with Mindy for a little over a year at PentaVision Media. At the time, she was the sole designer for all of the company's varying e-media projects. We worked together mostly on webinars as Mindy would create the promotional emails and design components of the landing pages. Even while working on multiple projects at once, she always got everything done on time and was able to accommodate all client requests -- even those on very short notice. She was always extremely organized and helpful, going above and beyond her job responsibilities to help as our team was quite small. In this time, she became a good friend and in addition to being fabulous at her job, is a great person.
Julia McNamee
I had the pleasure of working with Mindy for a little over a year at PentaVision Media. At the time, she was the sole designer for all of the company's varying e-media projects. We worked together mostly on webinars as Mindy would create the promotional emails and design components of the landing pages. Even while working on multiple projects at once, she always got everything done on time and was able to accommodate all client requests -- even those on very short notice. She was always extremely organized and helpful, going above and beyond her job responsibilities to help as our team was quite small. In this time, she became a good friend and in addition to being fabulous at her job, is a great person.
Julia McNamee
I had the pleasure of working with Mindy for a little over a year at PentaVision Media. At the time, she was the sole designer for all of the company's varying e-media projects. We worked together mostly on webinars as Mindy would create the promotional emails and design components of the landing pages. Even while working on multiple projects at once, she always got everything done on time and was able to accommodate all client requests -- even those on very short notice. She was always extremely organized and helpful, going above and beyond her job responsibilities to help as our team was quite small. In this time, she became a good friend and in addition to being fabulous at her job, is a great person.
Experience
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PentaVision LLC
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Digital Marketing & Strategy
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Feb 2019 - Present
Develop, oversee, and drive digital marketing and business development strategy to improve the digital transformation of the company; current initiatives: social media strategy, podcasts, programmatic advertising, data analysisWork with sales, digital, and management teams to increase client satisfaction through cohesive marketing strategiesManage and improve all online content (SEO, Google Analytics, paid online content), measure ROI and KPIs, motivate the digital marketing team, and stay up to date with digital technologyResearch the needs of our existing clients and monitor our competition, while planning and overseeing new marketing initiativesWork with the sales team to advance sales and sustain price growth of digital products and programs by developing quotes and proposals, a smooth production process, and polished reportsAnalyze marketing performance data to generate insights, create reports and dashboards, and present marketing performance presentations
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Digital Marketing Manager
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Mar 2018 - Feb 2019
Manage team of email marketing associates using current and best email practices for companyCreate and execute innovative email marketing programs – including targeted list segmentation, data matching, lead nurturing, marketing automation, A/B testing, and personalizationLead email designer and developer for both internal and external marketing clients (emails, landing pages, and advertising banners)Managed Kentico CMS, posting and creation of new pages, organized pages, behavioral tagging for marketing, and troubleshooting errors on all ten of the company’s websites
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Creative Services Manager, E-media
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Oct 2016 - Mar 2018
Design and develop original HTML emails for internal marketing and third party clients using the latest techniques in HTML5, CSS and responsive design. Re-design all existing company newsletters and email campaigns with the goal of being the first publishing company to go "totally responsive" by 2017.Design and develop client-sponsored landing pages in responsive HTML (Bootstrap).Update and maintain 6 websites through the Kentico CMS.Training and management of digital marketing associate, oversee smooth transition from one associate to another.
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Digital Media Coordinator
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Nov 2015 - Oct 2016
Built, tested, and deployed email campaigns for internal and external clients Project management of 25 monthly email newsletters – including designing templates, posting content, managing subscription forms, and archivingProvide and analyze email analytics
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The GIANT Company
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United States
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Retail
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700 & Above Employee
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Front End Supervisor (Checkout Coach)
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Apr 2006 - Jul 2019
Daily supervision, scheduling, and training of all front-end associatesResolved complaints and answered customers’ questions, processed refunds, and enforced all cash handling procedures Daily supervision, scheduling, and training of all front-end associatesResolved complaints and answered customers’ questions, processed refunds, and enforced all cash handling procedures
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Owner
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Mar 2012 - Jan 2017
Wedding & Portrait Photography company for the Philadelphia and Harrisburg surrounding areas Wedding & Portrait Photography company for the Philadelphia and Harrisburg surrounding areas
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Portrait Innovations
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United States
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Civic and Social Organizations
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200 - 300 Employee
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Assistant Manager, Photographer & Sales Associate
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Mar 2011 - May 2015
Responsible for studio management in the absence of the studio managerPlanned and shot photography sessions while following corporate protocolsSold packages to customers and exceeded a specific sales average Responsible for studio management in the absence of the studio managerPlanned and shot photography sessions while following corporate protocolsSold packages to customers and exceeded a specific sales average
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Cash In My Bag
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Website Editor & Photo Retoucher
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2015 - 2015
Managed Wordpress website (www.cashinmybag.com), created and posted graphics, uploaded e-commerce details and web inventoryPhotographed designer products, retouched photos for website Managed Wordpress website (www.cashinmybag.com), created and posted graphics, uploaded e-commerce details and web inventoryPhotographed designer products, retouched photos for website
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Education
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2008 - 2013
Temple University
Bachelor of Fine Arts (BFA) -
2008 - 2013
Tyler School of Art
Bachelor of Fine Arts (BFA), Photography, Digital Photography, Web Design -
2004 - 2008
Cumberland Valley High School
High School Diploma
Community
