Experience

Mindi Rosser Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• LinkedIn Coach | Profile Writer | Social Selling Consultant

  • 2014 - Present

  On a mission to educate and elevate how professionals use LinkedIn. Collaborating 1:1 and also in group programs with hundreds of consultants, subject matter experts, corporate business leaders, board members, business owners, entrepreneurs, and influencers. I specialize in helping leaders learn how to easily use LinkedIn "the mango way" to build a meaningful personal brand, better leverage their expertise, and raise brand awareness for their organization.

• LinkedIn Educator | LinkedIn Trainer | LinkedIn Program Creator

  • 2014 - Present

  As a LinkedIn social selling speaker, educator, and trainer, I specialize in helping B2B business leaders, subject matter experts, and sales/marketing teams to develop effective LinkedIn marketing programs and lead generation strategies that contribute to the bottom line.



Spaceage

• Software Development
• 1 - 100 Employee

• Social Media Manager

  • 2021 - Present

  Concert visuals made easy! Control videos, images, cameras, and audio during your on-stage or live-streaming performances. Visibox is an alternative to complicated VJ software, allowing performers to quickly create immersive, stadium-style performances on a garage-band budget.



BLB Communications, LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Strategist

  • 2018 - 2022

  BLB Communications is a cable, mobile, media and tech marketing communications consultancy. We serve as trusted advisors for companies that range from startups to some of the world’s most high-profile brands. Our track record for smart counsel, solid work and proven success consistently results in long-term engagements with our family of clients that far outlast the industry norm.



The Conversion Company Network

• LinkedIn Programs Manager

  • 2014 - 2021

  Passionate about how social media, specifically LinkedIn, could be effectively used for strategic B2B lead generation and business development. I focused on running our Performance Lab for clients, for those interested in connecting with their ideal prospects through highly targeted social selling programs and personalized prospecting. No spam. No automation. No bots. I believe that building a great business starts with a solid business development foundation built on trust… Show more Passionate about how social media, specifically LinkedIn, could be effectively used for strategic B2B lead generation and business development. I focused on running our Performance Lab for clients, for those interested in connecting with their ideal prospects through highly targeted social selling programs and personalized prospecting. No spam. No automation. No bots. I believe that building a great business starts with a solid business development foundation built on trust, authenticity, and consistency. As a Program Manager and former Partner, I headed up the Performance Lab where I helped company leaders, sales, marketing, and business development executives in professional services achieve predictable, repeatable new business growth using the Conversations Playbook, a scalable and replicable process for strategic lead generation and pipeline acceleration. Show less



Quri

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Content Marketing Manager

  • 2013 - 2014

  San Francisco Bay Area Launched content marketing initiatives for Quri from conception into the online realm. Responsible for writing and publishing white papers, eBooks, articles and blog posts to support company initiatives. Spearheaded an organic social media program. Understood the ins-and-outs of the retail and CPG (Consumer Product Goods) industry to build a vibrant community. Determined the strategy, carried out the execution and live coverage of industry events on social media and through live… Show more Launched content marketing initiatives for Quri from conception into the online realm. Responsible for writing and publishing white papers, eBooks, articles and blog posts to support company initiatives. Spearheaded an organic social media program. Understood the ins-and-outs of the retail and CPG (Consumer Product Goods) industry to build a vibrant community. Determined the strategy, carried out the execution and live coverage of industry events on social media and through live blogging. Collaborated with the VP of Marketing and CEO on company branding. Built out strategic campaigns. Adept at integrating Marketo and Salesforce for email marketing campaigns and demand generation initiatives. Event planning and coordination. Developed strategic event plans and project manage the team to accomplish the vision. Led the event planning committee and social media marketing for the NewCo SF 2014 event. Packed the house with an excited group of attendees, who were eager to learn from our VP of Product about crowdsourcing at Quri. Crafted event marketing strategies. Executed the strategy according to plan. Responsible for live coverage of industry events on social media and through live blogging. Enjoyed working in this Lean Startup setting to get things done and make big things happen. Intent on revolutionizing the world of retail and consumer product manufacturing through content marketing, social media and community building. Show less



Rosetta, Publicis Groupe

• Social Marketing Lead

  • 2012 - 2013

  San Luis Obispo, California Area Led social and marketing strategy for Rosetta’s corporate social presence. Managed a social media marketing team across Rosetta's nine offices. Passionate intrapreneur, building and shaping the brand voice of the company. Responsible for developing and maintaining social strategy, community enhancement, social CRM and client outreach for Rosetta across social channels. Analyzed social media listening and monitoring data to inform marketing initiatives. Provided insight on YouTube… Show more Led social and marketing strategy for Rosetta’s corporate social presence. Managed a social media marketing team across Rosetta's nine offices. Passionate intrapreneur, building and shaping the brand voice of the company. Responsible for developing and maintaining social strategy, community enhancement, social CRM and client outreach for Rosetta across social channels. Analyzed social media listening and monitoring data to inform marketing initiatives. Provided insight on YouTube, Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram and other emerging social media platforms best practices. Recommended latest social media tools to streamline data and deliver actionable results. Used Brandwatch, SocialBakers and the Marketing Cloud for social listening and social media management. Used Salesforce and Marketo. Collaborated with multiple departments including Tech and Telecomm, Healthcare, Community Engagement, Partnerships, CCX, and Paid, Owned and Earned Media to realize social strategies. Designed personalized social strategies for Partners and Rosetta leaders. Editor-in-Chief and content strategist for Currents, Rosetta's corporate blog. Led the development, organization, and management of B2B content across verticals and SPAs within Rosetta. Achieved 38% readership growth within 60 days. Conducted blogger outreach to internal and external stakeholders to create diverse and engaging content. Worked with a team of designers, copywriters, strategists, user experience and technical professionals to produce stellar content. Show less