Experience

FSQUARE UAB
• Chief Digital Officer (CDO)

  • Feb 2023 - Present


Self-employed

• Real Estate
• 1 - 100 Employee

• Management consulting

  • Jan 2018 - Present

  Management consulting areas: product (IT + business) development, business and commercial development, digital transformation, marketing and innovation. Ongoing projects: • Exploring ESG solutions for the future Main implemented projects: • Core system renewal and business digitalization projects - Fintech market • Business digital transformation concept – Retail company • Smart building automation distribution in Baltic countries Management consulting areas: product (IT + business) development, business and commercial development, digital transformation, marketing and innovation. Ongoing projects: • Exploring ESG solutions for the future Main implemented projects: • Core system renewal and business digitalization projects - Fintech market • Business digital transformation concept – Retail company • Smart building automation distribution in Baltic countries



TrustyShopper

• Lithuania
• Internet Marketplace Platforms
• 1 - 100 Employee

• Co-Founder & CEO

  • Apr 2022 - Nov 2022

  User-generated product video reviews library for eShops. Platform to collect and manage a library of consumer’s uploaded product video reviews with the possibility of embedding them into eShops. We were building a start-up from scratch (team of 4 co-founders): problem research, market potential/market trends analysis, business model, business case, go-to-market strategy, customers' acquisition strategy, nailing the perfect pitch deck, approaching investors, setting the team… Show more User-generated product video reviews library for eShops. Platform to collect and manage a library of consumer’s uploaded product video reviews with the possibility of embedding them into eShops. We were building a start-up from scratch (team of 4 co-founders): problem research, market potential/market trends analysis, business model, business case, go-to-market strategy, customers' acquisition strategy, nailing the perfect pitch deck, approaching investors, setting the team values, finished pre-accelerator, created part of MVP product, had first tests with content creator acquisitions and potential agreement with several eShops. Show less User-generated product video reviews library for eShops. Platform to collect and manage a library of consumer’s uploaded product video reviews with the possibility of embedding them into eShops. We were building a start-up from scratch (team of 4 co-founders): problem research, market potential/market trends analysis, business model, business case, go-to-market strategy, customers' acquisition strategy, nailing the perfect pitch deck, approaching investors, setting the team… Show more User-generated product video reviews library for eShops. Platform to collect and manage a library of consumer’s uploaded product video reviews with the possibility of embedding them into eShops. We were building a start-up from scratch (team of 4 co-founders): problem research, market potential/market trends analysis, business model, business case, go-to-market strategy, customers' acquisition strategy, nailing the perfect pitch deck, approaching investors, setting the team values, finished pre-accelerator, created part of MVP product, had first tests with content creator acquisitions and potential agreement with several eShops. Show less



Tele2 Lietuva

• Lithuania
• Telecommunications
• 100 - 200 Employee

• Head Of Products

  • Jan 2019 - Apr 2022

  The main task for division: • Setting and implementing strategy for product portfolio; • Manage and develop a full portfolio of prepaid products; • Manage and develop a full portfolio of postpaid (B2C/B2B) products (voice, data, roaming, MBB, Fiber, eSIM, IoT, etc.); • Manage and develop a full portfolio of value-added services (TV, OTT, insurance, content, CRM, etc.); • Managing vendors, business, and IT development partners; • Ensure existing revenue streams, innovation… Show more The main task for division: • Setting and implementing strategy for product portfolio; • Manage and develop a full portfolio of prepaid products; • Manage and develop a full portfolio of postpaid (B2C/B2B) products (voice, data, roaming, MBB, Fiber, eSIM, IoT, etc.); • Manage and develop a full portfolio of value-added services (TV, OTT, insurance, content, CRM, etc.); • Managing vendors, business, and IT development partners; • Ensure existing revenue streams, innovation, and future revenue streams; • Ensure product portfolio profitability growth with a high focus on customers; Major achievements: • X2 growth of yearly revenue from VAS (counting in millions); • Biggest insurance deal in Baltics 2021 (GWP) - new unique insurance model implementation; • Successful new product launches (TV, eSIM, new insurance products, new pricing models, etc.); • Establishment of a new way of working with vendors (faster and more efficient delivery). Show less The main task for division: • Setting and implementing strategy for product portfolio; • Manage and develop a full portfolio of prepaid products; • Manage and develop a full portfolio of postpaid (B2C/B2B) products (voice, data, roaming, MBB, Fiber, eSIM, IoT, etc.); • Manage and develop a full portfolio of value-added services (TV, OTT, insurance, content, CRM, etc.); • Managing vendors, business, and IT development partners; • Ensure existing revenue streams, innovation… Show more The main task for division: • Setting and implementing strategy for product portfolio; • Manage and develop a full portfolio of prepaid products; • Manage and develop a full portfolio of postpaid (B2C/B2B) products (voice, data, roaming, MBB, Fiber, eSIM, IoT, etc.); • Manage and develop a full portfolio of value-added services (TV, OTT, insurance, content, CRM, etc.); • Managing vendors, business, and IT development partners; • Ensure existing revenue streams, innovation, and future revenue streams; • Ensure product portfolio profitability growth with a high focus on customers; Major achievements: • X2 growth of yearly revenue from VAS (counting in millions); • Biggest insurance deal in Baltics 2021 (GWP) - new unique insurance model implementation; • Successful new product launches (TV, eSIM, new insurance products, new pricing models, etc.); • Establishment of a new way of working with vendors (faster and more efficient delivery). Show less



Gjensidige Baltic

• Latvia
• Insurance
• 1 - 100 Employee

• Head Of Baltic Business Development

  • Jul 2018 - Nov 2018

  The main task for division: • Gjensidige Baltic business strategy creation and implementation; • PMO establishment and control, Top projects implementation; • Enabling data for business decisions; • Transforming eChannels and growing sales in online; • Supporting Gjensidige Group with an analytical (team of excellence) team. Major achievements: • Prepared strategy framework and guidelines for 5 years strategy; • Established PMO role; • Incorporated analytical… Show more The main task for division: • Gjensidige Baltic business strategy creation and implementation; • PMO establishment and control, Top projects implementation; • Enabling data for business decisions; • Transforming eChannels and growing sales in online; • Supporting Gjensidige Group with an analytical (team of excellence) team. Major achievements: • Prepared strategy framework and guidelines for 5 years strategy; • Established PMO role; • Incorporated analytical team with Gjensidige group (including projects with a bank in Norway). Show less The main task for division: • Gjensidige Baltic business strategy creation and implementation; • PMO establishment and control, Top projects implementation; • Enabling data for business decisions; • Transforming eChannels and growing sales in online; • Supporting Gjensidige Group with an analytical (team of excellence) team. Major achievements: • Prepared strategy framework and guidelines for 5 years strategy; • Established PMO role; • Incorporated analytical… Show more The main task for division: • Gjensidige Baltic business strategy creation and implementation; • PMO establishment and control, Top projects implementation; • Enabling data for business decisions; • Transforming eChannels and growing sales in online; • Supporting Gjensidige Group with an analytical (team of excellence) team. Major achievements: • Prepared strategy framework and guidelines for 5 years strategy; • Established PMO role; • Incorporated analytical team with Gjensidige group (including projects with a bank in Norway). Show less



Telia Lietuva

• Head of Omni-channel, Customer insights and Digital, Member of B2C management team

  • Jan 2016 - Mar 2018

  Main areas of responsibility B2C (Teo and Omnitel part): • Telia Digitalization strategy - creating and implementing; • Customer experience management (CEM); • End2end customer processes and process supporting systems (CRM, notification, etc.); • Omni-channel strategy and implementation; • B2C and B2B online strategy, sales, transactions and online development; • Customer insights and predictive analytics; • Covering business transformation (with SAP) and business… Show more Main areas of responsibility B2C (Teo and Omnitel part): • Telia Digitalization strategy - creating and implementing; • Customer experience management (CEM); • End2end customer processes and process supporting systems (CRM, notification, etc.); • Omni-channel strategy and implementation; • B2C and B2B online strategy, sales, transactions and online development; • Customer insights and predictive analytics; • Covering business transformation (with SAP) and business change. Major achievements: • Successful merge of several teams from different companies and new role establishment in a business organization; • Successful online rebrand/merge and alignment of different customer/ business processes (after merging two big local players Teo and Omnitel) • New sales model implemented with high sales results • Established customer insights and converted them into business actions (data analysis, predictive analytics, market research, etc.). Show less Main areas of responsibility B2C (Teo and Omnitel part): • Telia Digitalization strategy - creating and implementing; • Customer experience management (CEM); • End2end customer processes and process supporting systems (CRM, notification, etc.); • Omni-channel strategy and implementation; • B2C and B2B online strategy, sales, transactions and online development; • Customer insights and predictive analytics; • Covering business transformation (with SAP) and business… Show more Main areas of responsibility B2C (Teo and Omnitel part): • Telia Digitalization strategy - creating and implementing; • Customer experience management (CEM); • End2end customer processes and process supporting systems (CRM, notification, etc.); • Omni-channel strategy and implementation; • B2C and B2B online strategy, sales, transactions and online development; • Customer insights and predictive analytics; • Covering business transformation (with SAP) and business change. Major achievements: • Successful merge of several teams from different companies and new role establishment in a business organization; • Successful online rebrand/merge and alignment of different customer/ business processes (after merging two big local players Teo and Omnitel) • New sales model implemented with high sales results • Established customer insights and converted them into business actions (data analysis, predictive analytics, market research, etc.). Show less



TEO LT, AB

• Head of eChannels, Member of B2C management team

  • Jun 2014 - Dec 2015

  • Setting and implementing sales and development strategy for eChannels and digital (teo.lt, manoteo.lt, eShop, applications, etc.) in order to grow online sales and change sales channel mix; • Transforming business goals into unique digital customer experiences; • Creating and implementing SEO/CRO strategy, digital customers insights, assisting other channels sales; • Transactions migration to online for better customer experience cost saving; • eChannels transformation (within… Show more • Setting and implementing sales and development strategy for eChannels and digital (teo.lt, manoteo.lt, eShop, applications, etc.) in order to grow online sales and change sales channel mix; • Transforming business goals into unique digital customer experiences; • Creating and implementing SEO/CRO strategy, digital customers insights, assisting other channels sales; • Transactions migration to online for better customer experience cost saving; • eChannels transformation (within all business transformation) and support; • User interface creation for internet TV, smart TV, applications; • Ensure cooperation with 3rd parties partners related to online. Major achievements: • Team focus change from mainly development to sales and development changed role in the organization (sales-oriented channels approach); • X2 times yearly increased the number of services sold online; • up to +40% increased number of online transactions. Show less • Setting and implementing sales and development strategy for eChannels and digital (teo.lt, manoteo.lt, eShop, applications, etc.) in order to grow online sales and change sales channel mix; • Transforming business goals into unique digital customer experiences; • Creating and implementing SEO/CRO strategy, digital customers insights, assisting other channels sales; • Transactions migration to online for better customer experience cost saving; • eChannels transformation (within… Show more • Setting and implementing sales and development strategy for eChannels and digital (teo.lt, manoteo.lt, eShop, applications, etc.) in order to grow online sales and change sales channel mix; • Transforming business goals into unique digital customer experiences; • Creating and implementing SEO/CRO strategy, digital customers insights, assisting other channels sales; • Transactions migration to online for better customer experience cost saving; • eChannels transformation (within all business transformation) and support; • User interface creation for internet TV, smart TV, applications; • Ensure cooperation with 3rd parties partners related to online. Major achievements: • Team focus change from mainly development to sales and development changed role in the organization (sales-oriented channels approach); • X2 times yearly increased the number of services sold online; • up to +40% increased number of online transactions. Show less



Danske Bank A/S Lithuania Branch

• Head of product and channel development department, Head of small development committee, PMO member

  • Jan 2013 - Jun 2014

  • Setting and implementing strategy for eChannels and digital processes (eBank, mBank, eSignature solutions, mobile payments digital document, etc.); • Existing/new bank product management and development (strategy, product, and general pricing, profitability, sales/marketing, planning, analysis, etc.); • Project management (related to product development); • Loyalty program and customer segment solution management; • Cooperation with 3rd parties partners (Insurance sales in the… Show more • Setting and implementing strategy for eChannels and digital processes (eBank, mBank, eSignature solutions, mobile payments digital document, etc.); • Existing/new bank product management and development (strategy, product, and general pricing, profitability, sales/marketing, planning, analysis, etc.); • Project management (related to product development); • Loyalty program and customer segment solution management; • Cooperation with 3rd parties partners (Insurance sales in the bank, etc.); • Investment and BI solution. Major achievements: • Implementation of a new investment advisory tool; • wPKI (mobile signature) issuing in the bank branch; • Launch part of Mobile payments (P2P) – LOGIN award; • First and unique to the market eAccount solution.

• Head of product management unit

  • Jul 2009 - Jan 2013

  • Manage eChannels and digital processes (eBank, mBank, eSignature solutions)from 2012; • Existing/new bank product management and development (strategy, product and general pricing, profitability, sales/marketing, planning, analyze, etc.); • Manage projects(related to product development); • Manage loyalty program and customer segment solutions; • Ensure cooperation with 3rd parties partners; • New clients acquisition and cross-sell activities. Major achievements: •… Show more • Manage eChannels and digital processes (eBank, mBank, eSignature solutions)from 2012; • Existing/new bank product management and development (strategy, product and general pricing, profitability, sales/marketing, planning, analyze, etc.); • Manage projects(related to product development); • Manage loyalty program and customer segment solutions; • Ensure cooperation with 3rd parties partners; • New clients acquisition and cross-sell activities. Major achievements: • Danske mBank app launch in the Lithuanian market. This was a successful international project (3 countries involved). • Loyalty program launch. This program enables bank to rise up customer, increase net fee income and CSI. • Deposit campaigns. These campaigns attracted a lot of new customers and deposit portfolio to the bank.

• Senior marketing project manager

  • Jul 2008 - Jun 2009

• Marketing project executive

  • Apr 2006 - Jul 2008