Experience

Aptem

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jun 2021 - Present

  Innovative, award–winning technology. Aptem specialises in developing pioneering technology solutions to help clients succeed in apprenticeship, vocational training delivery and employability solutions. Innovative, award–winning technology. Aptem specialises in developing pioneering technology solutions to help clients succeed in apprenticeship, vocational training delivery and employability solutions.



QA Ltd

• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing & Digital Executive

  • Jul 2019 - Jun 2021

  A lead generation focused role, to drive the growth of apprenticeship talent solutions within the B2B space of the organisation. Creating and executing tactical email campaigns using Hubspot to generate leads for various sales communities. Utilising various forms of inbound marketing such as Google PPC, LinkedIn advertising and SEO to maximise the return of investment for each campaign. Leading on content creation to communicate the solution offer as well as leveraging CRM data to identify buyer behaviours and trends for future campaign focuses.



Compass Group

• Investment Management
• 1 - 100 Employee

• Marketing Manager

  • Jul 2012 - Nov 2017

  A B2B marketing manager role within the organisation’s healthcare sector, and brand guardian to its largest foodservice offer which catered to over 40 hospitals, 200 primary education schools and 20 staff and visitor restaurants. A large part of the role was sales enablement based, supporting the third-party sales pipeline as well as existing client support. Key achievements included launching the first private healthcare foodservice offer to market, updating the sector website into an Umbraco CMS and managing the planning and execution of the sector’s communications and PR strategy.



Wiltshire Farm Foods

• United Kingdom
• Consumer Services
• 100 - 200 Employee

• Marketing & Sales Administrator

  • Sep 2009 - Jul 2012

  Responsible for planning and executing local marketing plan in line with national campaigns. In addition to identifying opportunities for new business development including building strong relationships with influencers such as clinical professionals, charities and social societies. Responsible for planning and executing local marketing plan in line with national campaigns. In addition to identifying opportunities for new business development including building strong relationships with influencers such as clinical professionals, charities and social societies.