Experience

NIKE Commercial (China) Co Ltd

• 1 - 100 Employee

• Performance Media Manager

  • Aug 2021 - Present

  Nike GC Marketing Nike GC Marketing



Shangri-La Group

• Hong Kong
• Hospitality
• 700 & Above Employee

• Senior Manager, Digital Marketing China

  • Mar 2019 - Jul 2021

  DUTIES & RESPONSIBILITIES Manage and monitor paid media on China Market specific channels and platforms 1) Own WeChat MiniProgram and WeChat Ecosystem marketing activities • Own and develop overall WeChat Miniprogram strategy • Drive room bookings and specific WeChat MP campaigns with toolkits and guidelines to hotels • Liaise with regional/hotel marketing team on content optimization and traffic opportunity • Manage WeChat platform partners and outside agencies to keep optimize our presence in Tencent ecosystem 2) Own and lead the tactical campaign landing on China specific channels and platforms (e.g, double 11 on Fliggy, Summer Campaign landing on OTP/e-direct channels) with ROI as the key KPI 3) Look at performance marketing Show less



Value Retail China

• China
• Retail
• 1 - 100 Employee

• Digital Media Manager

  • Nov 2016 - Feb 2019

  JD:Be in position of tourism marketing manager in first 6 months- Responsible to promote VRC as luxury shopping destination via differentmarket segments, primarily in OTA, by working directly with OTA partnersand related digital platforms;- Develop and implement digital strategy of all marketing activities on OTAand related digital platforms- Manage digital communication cross partnerships (such as, banks, airlinesand concierge service agency)- Work closely with other functional teams (such as retail team, financeteam, guest experience team, legal team), to led production of allpromotional effortsBe in position of digital marketing manager till present- Oversee all digital marketing channels and platforms – includingperformance marketing (SEM, SEO, programmatic buying), media buy,digital platforms and media partnership- Develop and implement holistic digital strategy - including campaigns,content, KOLs, offline activities, and products, to achieve +10% vs. 2017- Led project to firstly tap in digital channel Little Red Book cross 11 villagesand achieve strong incremental on SOV (3 times higher than competitorsin 9 months)- Led project to deep coop with hero platform Dianping and achieve goodincremental (+70% brand search inquiry and +50% UGC vs. 2017)- Successfully led project to firstly establish member connectivity with Alipaymembership which is milestone for VR to step into Show less

• Tourism Marketing Manager

  • Apr 2016 - Nov 2016



Resorts World Sentosa

• Hospitality
• 700 & Above Employee

• Senior Manager

  • May 2015 - Apr 2016

  - Responsible to identify and develop new business opportunities in Eastern China in accordance to industry trend - Responsible for the development and implementation of promotional campaigns to create awareness and enhance the Resorts World at Sentosa, Singapore brand in the East China market - Provide excellent account servicing and strengthen business partnerships with new and existing clients, such as travel agents, online travel agents, partnerships - Achieve sales target by expanding market share and increasing client base - Work closely with Shanghai office and Singapore head office to plan and execute sales & marketing activities, such as Sales Campaigns, Partnership Tie-ups, Product Seminars and Trade Shows - Organize familiarization trips to Resorts World at Sentosa, Singapore for trade partners and corporate clients - Develop and manage budget, sales and promotion strategies; execute sales initiatives for Easter China Market Show less



CTRIP.COM

• France
• Real Estate

• Account Manager, Overseas Hotel Business

  • Jan 2011 - Apr 2015

  - Responsible for the day to day communication with assigned hotel chains and affiliates - Account management for assigned hotel chains and affiliates; advising chains and affiliates how to increase production for their hotels on Ctrip through better ranking, parity, more availability, better content, review and payment behavior - Communicate with the hotels team on where the performance, the number of chain hotels, quality, payments etc. need to be improved - Work closely with interface & connectivity team on interfaces with hotel chains - Make plans to increase number of participating hotels, production and growth of global hotel chains - Liaise internally with content, finance, customer service, web marketing and distribution in order to identify, recommend and implement improvements to global chains and affiliates - Assist in solving escalated payment & customer service issues on chain and affiliates level - Establish and maintain good relationships with assigned global chains and affiliates - Report on quarterly basis to affiliates about bookings, revenue and conversions from participating hotels - Commercial support to local Ctrip offices Show less