Experience

Credit Acceptance

• United States
• Financial Services
• 700 & Above Employee

• Consumer Marketing

  • Feb 2023 - Present



Independent

• Independent Marketing Consultant

  • Jun 2018 - Feb 2023

  San Francisco Bay Area Helping digital, ecommerce, and direct to consumer brands achieve top line and new customer growth through efficient paid digital marketing. Clients: Beautylish Good Molecules Honeylove Vital Proteins Knock Numerade MOB Beauty



Credit Karma

• United States
• Consumer Services
• 700 & Above Employee

• Growth Marketing Senior Manager

  • Dec 2019 - Jan 2023

  San Francisco Bay Area



Shopkick by Trax

• United States
• Advertising Services
• 100 - 200 Employee

• Director of User Growth and Lifecycle Marketing

  • Jun 2018 - Oct 2019

  San Francisco Bay Area - 130% increase in paid users year over year while reducing cost per acquisition by 30% - Drove 21% YoY increase in monthly active users in Q4 via new user acquisition and lapsed user campaigns - 19% YoY increase in unique purchasers on the app via targeted seasonal campaigns and continued iteration of lifecycle campaigns to drive feature adoption from new users - Led execution of new user acquisition and lifecycle channels such as direct mail and SMS marketing



Beautylish

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Dec 2014 - May 2018

  - Own all paid customer acquisition channels including SEM, display, retargeting, and social and >5x monthly new customers - Designed a/b tests on purchase and post-purchase experience to drive 15% increase in repeat rates - Created market response model to attribute return on ad spend and optimize spend across multiple channels - Organize offline events including trade shows and product/brand launch events



Cognizant

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Consultant

  • Oct 2013 - Dec 2014

  - Helped design and manage partner sales enablement program for one of client’s largest reseller partners to sign up 20 new logos for new cloud computing service - Managed change request process for new subscription billing and fulfillment platform to prioritize 20+ items per phase for development team - Organized week long workshop for 40+ attendees – creating agenda, breakout session materials, and findings summary – to develop disposition plan for 200+ applications



University of Michigan - Stephen M. Ross School of Business

• United States
• Higher Education
• 700 & Above Employee

• MBA Candidate - Class of 2013

  • Sep 2011 - May 2013



Campbell's

• United States
• Food and Beverage Services
• 700 & Above Employee

• Ecommerce Intern

  • Jun 2012 - Aug 2012

  - Developed long term strategy recommendations and customer acquisition tactics to accelerate growth of online grocery channel - Partnered with corporate finance to forecast P&L margins for pure play and retailer delivered channels - Created product mix guidelines based on online grocery consumers' purchasing habits.



Mainstay Partners

• Manager

  • May 2008 - Jul 2011

  - Led sales consulting project to uncover $22 million of savings for the customer while identifying end user and IT operational benefits - Designed new B2B value selling tool to add an incremental 10% to company's revenues and acquire new clients - Created and analyzed annual survey of B2B marketing organizations, identifying key trends and challenges to position firm as a thought leader in customer referencing



Trianz

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • Feb 2007 - Feb 2008

  - Collaborated with team members to build new year-end planning tool to reduce the number of sales territory disputes from 18,000 to less than 20 - Initiated and led internal training session on advanced Excel functions to over 100 consultants to increase capabilities of firm



Capgemini

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Staff Consultant

  • Jul 2006 - Feb 2007

  - Collected business requirements and wrote over 10 functional requirements documents for custom developed objects in new CRM system - Managed team of offshore developers to ensure timely delivery and testing of objects