Experience

Axfood

• Sweden
• Retail
• 700 & Above Employee

• Administrativ HR-specialist

  • 2018 - Present

  Heavily working alongside managers carrying out daily teamwork tasks, duties vary:Plan and implement an introduction package for new employees, plan skills development for all employees KPI, workwith issues within a work environment and gender equality, give advice and help in health, work with relocating staff tonew tasks, administrative tasks, invoice management, organizing bankroll, investigating and maintaining importantagreements contracts, discrepancy and documentation. Analysis and strategy programs rollouts for markets.



Kappahl

• Sweden
• Retail
• 700 & Above Employee

• Area Store Manager

  • Jan 2015 - Jan 2016

  Focus on reaching the organization's sales goals through analysis and with experienced strategies as well as maintaining new routines. Planning operational processes, responsible for the implementation of window, campaigns, activities and the VM´s principal guidelines, maintaining deadlines. Budget management to analyze sales/sqm and P&L. Communicate on a daily basis with employees to create a collaborative and encouraging working environment. The arrangement of marketing events to drive customer visits and traffic (Digital marketing).Maintain individual KPIs for employees for long-term human resource development. Communicate "best in class" service / maintain high customer service and maintain a high standard of mall management.Nominated to "The yearly best store" :)



Al-Futtaim

• United Arab Emirates
• Retail
• 700 & Above Employee

• Head of Visual Merchandiser Middle East (Guess, Esprit, TedBaker, Vince Camutto)

  • 2014 - 2015

  Head of Visual Merchandiser Al Futtaim (Dubai) Reported to Retail GM monthly basis to PresidentResponsible for 4 brands that represented 420 stores plus wholesale venues, reported and followed up daily / weekly budgets for the teamthat comprised departments within HR, Finance, Purchasing, Logistics, Market Analysts. Evaluated all personalthrough personal meetings, held training courses for employees. Recruited new teams. Maximize sales bydeveloping sustainable VM Standards that provided consistency across all markets in the MENA area. Travelled toall MENA markets to follow up and deliver training. Structured clear timelines for all future projects. Monthly reportswith the latest budget results for campaigns, proposing new projects with the Retail President and themanagement team. Keeping up to date on the latest business strategies via headquarters: Germany, U.K, & HongKong. demonstrating professional leadership with the drive to attain goals and increase cash flow.

• Senior Visual Merchandiser Middle East (Esprit)

  • 2012 - 2014

  Responsible for the VM´s budget. Continuously communicate with suppliers and customers to negotiate the lowestmanufacturing costs in the best possible way, but adhering to high-quality assurance. Travelled across the MENAarea to provide in house training in work directives as well as provide information on how to track information withinbudget. Coordinating with HR to recruit new workforces and resources, via HR events. Established professionaltools for the entire MENA region that produce superior sales results. Developed new inviting windows every otherweek with my team. Close cooperation with senior management in Germany, HongKong



Landmark Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Senior Visual Merchandiser Middle East (Babyshop)

  • 2011 - 2012

  Created VM guidelines for indoor(s) and windows in collaboration with the head of the purchasing and marketingdepartment. Daily budget overview. Held courses and seminars in VM implementation for all countries. Developednew material for each season. Designed new mannequins, props and furnishings. Worked to define each shopfloor/store's drawings to ensure that layouts (MEP) were adere to and to maximize sales per sq.m. created newstore concepts through 3D AutoCAD drawings. VM responsible for new store openings from A-Z. Responsible forstore openings in the MENA regions, including Kenya and Tanzania.



H&M

• Sweden
• Retail
• 700 & Above Employee

• Country VM Manager

  • 2010 - 2011

  Was headhunted to support all H&M stores in United Arab Emirates in order to maintain continuity and ensure thatH&M guidelines are followed up. Organized mini weekly workshops and mentoring courses for all staff in storesregarding service, budget and sales. Worked frequently to maintain H&M's value base in the organization. Travelwas included to handle all store openings according to schedule. Arranged a stockroom project throughout theMENA area including JIT, signed off by the President, a successful project which was rewarded and had an impact.

• Area VM Manager

  • 2002 - 2010

  Was trained by H & M's organization to become / leaders and analyse in a fast-paced growing sales environment.Communicated information that came from the headquarters from H&M's regional office, regarding the operationaland visual instructions given. Supported the HQ Workshop for inspiration pictures for the Department book, sent toall global H&M stores. Headhunted to the southern region of Sweden to support directives from HQ, based inMalmö. Responsible for store openings and design collaborations: Sweden, Greece, Lebanon, U.A.E.