Head Of Marketing

• Aug 2020 - Present

Developed Resource Hub's 18-month Marketing Strategy to support its work and services in the Waste and Resource Recovery industry. Overseeing the brand profile and marketing strategy to ensure consistency, tone of voice, and maximum exposure. Developed Resource Hub's 18-month Marketing Strategy to support its work and services in the Waste and Resource Recovery industry. Overseeing the brand profile and marketing strategy to ensure consistency, tone of voice, and maximum exposure.

Marketing & Crowdfunding Consultant

• Jul 2020 - Present

Results driven and creative Marketing Consultant, specialising in strategy development and helping brand growth through digital marketing, content creation, and copy writing, with a special interest in digital crowdfunding and fundraising campaigns. My experience working across different sectors has developed a passion for working with start ups and not for profit organisation. I enjoy helping brands realise their full potential and finding innovative solutions (often on limited budgets) to achieve bold objectives.

Head Of Fundraising

• Jun 2019 - Aug 2020

Leading Rural Aid's fundraising team on all fundraising activities, to fund our programs designed to provide holistic support to Rural Australia - from delivering hay, water and fodder, to providing counselling and supporting children in rural schools through our Gift of Music program. We have seen some fantastic results from our initiatives such as Buy another Bale, the Hay Mate drought relief concert, Football for Farmers, #DearFarmer and Bottles for the Bush. Leading Rural Aid's fundraising team on all fundraising activities, to fund our programs designed to provide holistic support to Rural Australia - from delivering hay, water and fodder, to providing counselling and supporting children in rural schools through our Gift of Music program. We have seen some fantastic results from our initiatives such as Buy another Bale, the Hay Mate drought relief concert, Football for Farmers, #DearFarmer and Bottles for the Bush.

Fundraising Officer

• Jan 2019 - Jun 2019

Building and implementing the inaugural fundraising strategy for Girl Guides Queensland, to assist in our mission to empower girls and young women to grow into confident, self-respecting, responsible community members. In charge of introducing new fundraising initiatives and building valuable Corporate Partnerships with businesses who share our values and want to support our 100-year-old organisation as we encourage, educate and inspire girls and women to become Leaders of today. Building and implementing the inaugural fundraising strategy for Girl Guides Queensland, to assist in our mission to empower girls and young women to grow into confident, self-respecting, responsible community members. In charge of introducing new fundraising initiatives and building valuable Corporate Partnerships with businesses who share our values and want to support our 100-year-old organisation as we encourage, educate and inspire girls and women to become Leaders of today.

Marketing & Community Manager - BrewDog Australia

• Jan 2018 - Dec 2018

Setting up the BrewDog brewery and brand in Australia, with main focus on heading up everything marketing, community and PR related. In charge of creating and implementing the marketing strategy, event planning, social media, press & media outreach and other exciting projects and marketing campaigns.

Task Force Lead

• Aug 2017 - Dec 2017

Heading up BrewDog’s small but explosive growth projects team. Planning and executing massive crowdfunding ventures and other crucial marketing projects with the potential to generate huge business growth and revenue for the company.• Project managed the launch of Equity for Punks V in the UK. Successfully handed over the raise post launch to the UK team as I was moving to Australia. It’s now raised over £24 million ($45m).• Project managed the first Beer Geek Awards, championing beer consumers who’ve taken their interest and turned it into a passion. Had an astonishing 10,000 entries in the first year, 7 category winners and 1 person named the World’s Biggest Beer Geek.

Lead Interrogator - Task Force

• Jul 2016 - Aug 2017

Lead project manager in the newly formed growth projects team. With focus on growth hacking and bootstrapping we ensured to put right resources and build strategies around the most successful activities to maximise efficiency. This gave me vast skills within project management, digital marketing, and several areas in crowdfunding. The role also meant continued work in managing our PR agency and marketing of the company’s new retail venues across the UK and internationally.• Project managed, launched and executed marketing of the BrewDog Bond raising £10m in 24 days from over 2,500 investors.• Brought our record-breaking crowdfunding model to America and raised well over $7m USD from more than 7,000 craft beer fans in a landscape where equity crowdfunding had just been legalised. • Launched and project managed our first ever rewards based raise on Indiegogo, raising funds for the world’s first crowdfunded craft beer hotel – The DogHouse - which launched earlier this year. Raised over $300,000 from more than 2,000 backers.

Marketing & projects

• Sep 2015 - Sep 2016

Equity for Punks Marketing Assistant & Project Manager on the world’s most successful equity crowdfunding round, Equity for Punks IV. Also heavily involved in all of BrewDog’s PR campaigns and ongoing press outreach, as well as bar opening management and liaising on everything retail related within the rest of the marketing team. Received my Certified Cicerone certification in February 2016.• Raised a massive £19m from 30,000 global fans and investors in Equity for Punks IV, breaking equity crowdfunding records.• Involved in creating and launching PR activities around new beer launches and other brand building campaigns; such as Hello My Name Is Holy Moose, DIY Dog, Born to Die and #HomeBrewDog.• Project managed the marketing side of the launch of over 10 new BrewDog venues across the UK and Europe through PR, photoshoots, social media and launch events.

Marketing Viking

• Jul 2015 - Sep 2015

Executing marketing projects and campaigns for our equity crowdfunding raise Equity for Punks IV raising a massive £19m from 30,000 investors, and breaking world crowdfunding records along the way.

Duty Manager

• Feb 2015 - Jul 2015

Key Holder

• Dec 2014 - Feb 2015

Bartender

• Aug 2014 - Dec 2014

Bar staff (alongside studies)

• Mar 2009 - Aug 2014

Bar keeping along sides my studies. Bar keeping along sides my studies.

Receptionist

• Jun 2012 - Jun 2012

Receptionist

• Aug 2011 - Aug 2011