Mimi Kar

Website Manager at Bravo Sports
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Location
Campbell, California, United States, US

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Experience

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Website Manager
      • Apr 2023 - Present

    • E-Commerce Merchandising Operations Analyst
      • Jun 2021 - Present

    • Director
      • Dec 2016 - Present
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Oct 2020 - Jun 2021
    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Aug 2019 - Sep 2020

      Manage and monitor Surplus Service’s social channels (Facebook, YouTube, Twitter, Google+, LinkedIn, Pinterest) and build brand awareness. Develop and enhance our SEO, B2B traffic and social marketing platforms to continually increase traffic. Leverage Google Analytics and other analytic dashboards to maximize traffic and revenue growth. Provide analytics for all social channels, and communications launches/campaigns. Write, edit and publish blogs on WordPress. Build highly engaging landing pages. Build and manage a system and marketing list management for newsletters, mailings etc. Leverage video, photos to focus, highlight and amplify our activities. Establish and upgrade presence with social media influencers and partners. Write social posts. Familiarity with Photoshop and Adobe Illustrator to resize and crop images for platforms and create graphics. Strongly knowledge of HTML/CSS, JavaScript, jQuery, etc. Running PPC campaigns Writing powerful calls-to-action to convert visitors Analyzing keywords and SEO techniques used by competitors Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) Experience working with CMS and building/administering content in CMS environments Show less

    • Australia
    • Environmental Services
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Jun 2019 - Aug 2019

      Assist with creating content for various channels: Instagram, Twitter, and Facebook. Engage with multiple forums that relate to real estate. Effectively increase growth metrics. Maintain professional community engagement. Assist with on-boarding influencers and executing campaigns. Assist with creating content for various channels: Instagram, Twitter, and Facebook. Engage with multiple forums that relate to real estate. Effectively increase growth metrics. Maintain professional community engagement. Assist with on-boarding influencers and executing campaigns.

    • Search Engine Optimization Manager
      • Jul 2012 - Jul 2018

      Worked directly with departments, clients, and management to achieve the result Implemented marketing strategies which resulted in 12% growth of customer base Entered details such as payments, account information and call logs into the computer system Performed initial client assessment and analysis to begin research process Supported Chief Operating Officer with daily operational functions Responsible for creative design for prominent projects Responded to customer requests via telephone and email Developed new process for employee evaluation which resulted in marked performance improvements Analyzed departmental documents for appropriate distribution and filing Researched and updated all required material needed for firm and partners Copied, logged, and scanned supporting documentation Researched keywords using Google AdWords and conducted pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results Developed title tag, description of meta tags and highlighted and added relevant links to site Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary Managed on-site and off-site SEO for all company clients thus advancing front page organic and Google map rankings in a timely matter usually between 1-2 weeks per keyword Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools Show less

Education

  • International Institute of Fashion Technology
    Bachelor's degree, Fashion Managment
    2008 - 2012

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