Performance Marketing Executive - Paid Social

• Jun 2023 - Present

🔸Social Media Marketing (Organic & Paid - LinkedIn Ads, Facebook Ads, TikTok, Instagram Ads, Snapchat Ads, & Pinterest Ads) 🔸Funnel Marketing 🔸eCommerce 🔸Design and Optimisation of Product Landing Pages 🔸Content Writing (Social Media Posts, EDMs & Ad Copy) 🔸Google Analytics & Google Tag Manager 🔸Social Media Marketing (Organic & Paid - LinkedIn Ads, Facebook Ads, TikTok, Instagram Ads, Snapchat Ads, & Pinterest Ads) 🔸Funnel Marketing 🔸eCommerce 🔸Design and Optimisation of Product Landing Pages 🔸Content Writing (Social Media Posts, EDMs & Ad Copy) 🔸Google Analytics & Google Tag Manager

Digital Marketing & Communications Specialist

• Jan 2023 - Jun 2023

🔸Google Ad Campaigns 🔸Social Media Marketing (Organic & Paid - LinkedIn Ads, Facebook Ads, and Instagram Ads) 🔸Web Design & Management (WordPress, Workflow & Shopify) 🔸Design and Optimisation of Product Landing Pages 🔸Content Writing (Social Media Posts, EDMs & Ad Copy) 🔸Google Analytics & Google Tag Manager 🔸SEO (On-page & Competitor Analysis) 🔸Google Ad Campaigns 🔸Social Media Marketing (Organic & Paid - LinkedIn Ads, Facebook Ads, and Instagram Ads) 🔸Web Design & Management (WordPress, Workflow & Shopify) 🔸Design and Optimisation of Product Landing Pages 🔸Content Writing (Social Media Posts, EDMs & Ad Copy) 🔸Google Analytics & Google Tag Manager 🔸SEO (On-page & Competitor Analysis)

Marketing Lead | Campaign Manager | Digital Project Manager | Digital Marketing Specialist

• Aug 2021 - Dec 2022

🔸Google Ad Campaigns 🔸Social Media Marketing (Organic & Paid - LinkedIn Ads, Facebook Ads, and Instagram Ads) 🔸Web Design & Management (WordPress, Workflow & Shopify) 🔸Design and Optimisation of Product Landing Pages 🔸Content Writing (Social Media Posts, EDMs & Ad Copy) 🔸Google Analytics & Google Tag Manager 🔸SEO (On-page & Competitor Analysis) 🔸Managing the day-to-day workflow of digital projects 🔸Managing digital projects from onboarding clients, briefing through to launch 🔸Organising and executing website design projects Show less

Marketing Lead | Facebook Marketing | LinkedIn Marketing | Content Marketing |

• Dec 2020 - Jul 2021

🔸Social Media Marketing (Organic & Paid - LinkedIn Ads, Facebook Ads, and Instagram Ads) 🔸Design and Optimisation of Product Landing Pages 🔸Creative & Design (Static Ads & Social Media Graphics) 🔸Content Writing (Social Media Posts, EDMs & Ad Copy) 🔸SEO (On-page & Competitor Analysis) 🔸Google Analytics & Google Console Reporting 🔸Web Design & Management (WordPress, Elementor Pro & WP Bakery) 🔸Google Ads Campaigns 🔸Social Media Marketing (Organic & Paid - LinkedIn Ads, Facebook Ads, and Instagram Ads) 🔸Design and Optimisation of Product Landing Pages 🔸Creative & Design (Static Ads & Social Media Graphics) 🔸Content Writing (Social Media Posts, EDMs & Ad Copy) 🔸SEO (On-page & Competitor Analysis) 🔸Google Analytics & Google Console Reporting 🔸Web Design & Management (WordPress, Elementor Pro & WP Bakery) 🔸Google Ads Campaigns

Customer Service Representative

• Jun 2020 - Dec 2020

Lead Generation & Digital Marketing Specialist

• Aug 2019 - Mar 2020

🔸Revised Facebook and LinkedIn marketing strategy, which grew followers by more than 1200% & 2000% in 8months increasing overall engagement across both platforms🔸 Gained knowledge of SEO, HTML, CSS and Google Analytics in order to manage the company’s website🔸 Implemented SEO best practices and optimized website with relevant keywords which reduced bounce rate from 97% to 59% and increased organic traffic and boosted conversion rate by 4%🔸 Executed A/B testing for campaign assets on both Facebook & LinkedIn to identify most successful subject lines, images, posting times and designed the adverts🔸 Consistently generate compelling content for the website and social media platforms to improve brand reputability and increase organic traffic🔸 Follow standard help desk procedures logging all help desk interactions via the Fresh Desk portal🔸 Client relationship management to ensure resolution of issues and customer satisfaction🔸 Supporting and resolving end-user internet and VoIP related issues via telephone Show less

Lead Development Executive

• Jul 2019 - Aug 2019

Polyfone Pty Ltd – An Internet & Business VoIP Provider is 100% Australian owned and run with more than 15 years providing professional solutions to schools, accounting firms, law firms, medical practices, construction companies, leisure operators, farmers. Our native microwave network reaches from the south of Byron Bay to the north of the Sunshine Coast, and everywhere in between including the entire Gold Coast. As well as, Sydney and surrounds, down to Wollongong and Shell Harbour, etc.My role is to generate and develop leads for the business and requires me to develop lead generation strategies that supports the growth strategy for the business through multiple digital platforms such LinkedIn, Facebook, YouTube, Mail-chimp, Google Ad words, etc, while managing the sales portfolio of new clients.The lead generation strategy is focused on defining and solving our customers problems, including the analysis of data to gain insights for B2B product and services. I am a member of the sales, account management & IT Support team. The team acts as the internal advisers to the business on all things marketing, including strategy, customer behaviour and insights, value proposition design, marketing campaigns and content development. My role requires passion, resilience, creativity and collaboration. I am required to apply my commercial acumen, advertising and marketing experience to the role. Most importantly I am required to bring new thinking and innovative approaches to drive growth. I work with many stakeholders and collaborate across diverse teams, from technicians, to senior executives. I am required to influence positive experiences that drive profitable outcomes. Show less

Presentation Officer (Casual)

• Apr 2019 - May 2019

🔸 Undertake all set-up and maintenance works outlined in the Perth Theatre events management manual. 🔸 Identify repairs and maintenance works to be included in Perth Theatre Trust venues for inclusion in the service manual. 🔸 Ensure safe maintenance and record keeping of all Perth Theatre Trust venue assets and maintenance equipment. 🔸 Provide general maintenance assistance to the venue and event management departments as required. 🔸 Function set-up (bump-in) across 4 venues with multiple functions monthly. 🔸 Function reset (bump-out), to include full clean down of all function rooms. 🔸 Attend to any maintenance requirements during functions. Show less

Digital Marketing Specialist/ Account Manager

• Nov 2014 - Jan 2019

🔸 Executed website content management and redesign tactics using HTML and CSSS, refining brand consistency, improving Google ranking and reducing web page load times 🔸 Eliminated email subject line words that trigger spam filters, improving open rates by 7% for EDMs on MailChimp 🔸 Built strong social media presence on Facebook and LinkedIn and to increase brand awareness and engagement 🔸 Spearheading outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, brand development and events planning etc.) 🔸 Design layouts and presentations for logos, banners and brochures 🔸 Analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies 🔸 Provided critical data and key metrics for improving campaigns using Google Analytics Show less

Account Executive

• Apr 2013 - Oct 2014

🔸 Project Coordination - planning, managing timelines and deadlines, development of briefs and liaison with key internal resources. 🔸 Reporting - aptitude to understand key success metrics for a campaign and be able to communicate this with a client. 🔸 Relationship Management - both internally across the creative, media and production team as well as external client management. 🔸 Account Management - day to day client liaison including meeting set up, agenda, minutes, WIP documents. Show less

Sales & Marketing Manager

• Apr 2011 - Mar 2013

🔸 Transformed the Marketing Department resulting in attracting more USAID funding for more family planning outreach programs 🔸 Successfully rebranded the organization to adopt the Marie Stopes International brand identity and developed a brand guidelines for Marie Stopes Zimbabwe 🔸 Established the initial contact with health providers to sign-up for the Blue-star Family Planning franchise launched by our organization in 2013 🔸 Increased the efficiency of the static clinic managers by implementing a unified marketing and sales workflow for family planning services and products in previously untapped regions of the country through information dissemination via radio programs, outreach programs with deployed teams and sales workshops Show less

Business Development & Advertising Manager

• Feb 2009 - Mar 2011

🔸 Established the print media department for C Media as part of taskforce set-up by the founder of Celebration Ministries from 2009-2010 🔸 Designed all event banners, leaflets, posters, brochures, and newsletters, etc 🔸 Developed product sales systems to facilitate the proper payment of song royalties to contributors of content on all the ministries musical album launches 🔸 Actively managed short- and-long term leads from external referral sources to qualify prospects and advance them through the sales process 🔸 Provide advice and assistance to senior executives in operating divisions through budgeting and policy formulation through specialized service departments or functions Show less

Brand Manager/ Media Planner

• Feb 2007 - Dec 2008

🔸 Successfully rebranded and executed a nationwide rebranding campaign for Netone’s Easycall brand in 2008 🔸 Monitoring all media activities by clients’ competitors through media strategy, planning and buying 🔸 Planning and monitoring all annual brand awareness campaigns in print, electronic, and radio mediums 🔸 Guiding the creative team in coming up with concepts for communication in different media 🔸 Facilitated the development of financial statements and annual reports for Barclays bank and Renaissance Merchant Bank. Show less

Sales & Marketing Executive

• 2005 - 2006

🔸 Identify prospects, customers and referral sources to develop relationships to attain organisations business goals 🔸 Actively manage short and long-term leads from external referral sources to qualify prospects and advance them through the sales process 🔸 Communicating and reporting on all issues that affect stakeholders namely students, lecturers, and management 🔸 Compiling data to improve on the performance of the teaching and training staff 🔸 Perform market assessments, competitor analyses, pricing strategies 🔸 Develop a call schedule to adequately cover territory and provide reports and data on results Market research, telemarketing, and cold call canvassing Show less