Experience

U-Turn Media Group

• Wireless Services
• 1 - 100 Employee

• Director, Interactive Sales & Marketing

  • Jan 2007 - Present

  Generating partnership opportunities by identifying and engaging appropriate business targets for Media & Entertainment Preparing presentations, financial projections, and competitive analysis Directing product development and marketing activities Drafting agreements and negotiating contracts Managing partner satisfaction ensuring delivery meets partner expectations Aiding in the ongoing evolution of market strategy Generating partnership opportunities by identifying and engaging appropriate business targets for Media & Entertainment Preparing presentations, financial projections, and competitive analysis Directing product development and marketing activities Drafting agreements and negotiating contracts Managing partner satisfaction ensuring delivery meets partner expectations Aiding in the ongoing evolution of market strategy



NeoMedia Technologies

• Director, Business Development

  • Oct 2006 - Feb 2007

  Design and develop strategy and creative for mobile marketing campaigns Responsible for day to day management of certain client accounts and their mobile initiatives from concept to execution Delivered data driven strategies for clients looking to embark on building mobile marketing databases Management of campaign in live environment - involving back end processes i.e. reporting elements / fulfillment aspects / call center management Management of third party vendor relationship in overall campaign execution Management of project plan ensuring all campaign deadlines are met Prospect and generate new business opportunities as well as development of ongoing client business from existing clients



Air2Web

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director, Interactive Sales

  • Feb 2000 - Oct 2006

  Focused on selling the Air2Web mobile messaging and productivity software solutions into Fortune 500 companies with Interactive Marketing departments and large sales forces or field forces; targeting industries for travel & leisure, media & entertainment, technology, and pharmaceutical Develop and implement sales plans to support annual revenue targets Create and launch interactive cross-carrier SMS, MMS and WAP-Push campaigns (Sweepstakes, Couponing, Polling, Ringtones, Graphics) Develop strategy and develop creative for mobile marketing campaigns