Experience

EUROWAG

• Czechia
• Financial Services
• 700 & Above Employee

• Marketing Analyst / Product Owner

  • May 2022 - Present

  - responsibility for the Online Onboarding (digital aquisition) - digital channels analyst - Google Analytics 4 implementation - responsibility for the Online Onboarding (digital aquisition) - digital channels analyst - Google Analytics 4 implementation



Databáze zábavy - dtbz.cz

• Hlavní město Praha, Česká republika

• CEO

  • Sep 2018 - Present

  Responsibility for the managing one of the most comprehensive database of toys, games and entertainment on the czech internet. Open to new cooperations and business partnerships. Responsibility for the managing one of the most comprehensive database of toys, games and entertainment on the czech internet. Open to new cooperations and business partnerships.



Wormelen Group a.s. (Sparkys, Bambule, HM Studio, 4kids.cz, maxik.cz...)

• Hlavní město Praha, Česká republika

• Creative Director

  • Mar 2017 - Aug 2022

  - responsibility for bringing new creative ideas and atypical marketing campaigns - deep focus on online marketing, software solutions and social media - management of consumer program with over 500.000 users, included GDPR and IT processes - development of mobile apps - reporting directly to CEO - responsibility for bringing new creative ideas and atypical marketing campaigns - deep focus on online marketing, software solutions and social media - management of consumer program with over 500.000 users, included GDPR and IT processes - development of mobile apps - reporting directly to CEO



Salieri Invest LLC

• Marketing and Business Director

  • Nov 2015 - Feb 2017

  - corporate identity creation, brand + communication manual, data management - creation of websites, CMS, e-shop, CRM + loyalty program implementation, SEO, social media - responsibility for digital, communications and business strategy - budget management, responsibility for contracts, billing, international meetings, reporting to CEO - presentations (international included), employees coaching, external sales teams training - corporate identity creation, brand + communication manual, data management - creation of websites, CMS, e-shop, CRM + loyalty program implementation, SEO, social media - responsibility for digital, communications and business strategy - budget management, responsibility for contracts, billing, international meetings, reporting to CEO - presentations (international included), employees coaching, external sales teams training



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• E-Marketing Manager CZ/SK

  • Mar 2014 - Nov 2015

  Preparation of the corporate online strategy for CZ/SK and its presentation at international level. Management of budget, supliers and contracts, direct reporting to the top management and CEO. Creation of new corporate websites, CMS implementation, consolidation of online tools and CRM. Responsibility for the management of internal and external social networks/online communication. PR management, monitoring implementation and adjustment of crisis communication. Preparation of the corporate online strategy for CZ/SK and its presentation at international level. Management of budget, supliers and contracts, direct reporting to the top management and CEO. Creation of new corporate websites, CMS implementation, consolidation of online tools and CRM. Responsibility for the management of internal and external social networks/online communication. PR management, monitoring implementation and adjustment of crisis communication.



Česká spořitelna

• Czechia
• Banking
• 700 & Above Employee

• Social Media and Online Communication Specialist

  • Mar 2013 - Mar 2014

  Realization and development of corporate communication strategy for CEO and top management. Responsibility for social media, communication, content strategy and online media. Depth analytical work, reporting, online content monitoring included social media. Mentor of: online communication, customer center, intership programs, Academy ČS Realization and development of corporate communication strategy for CEO and top management. Responsibility for social media, communication, content strategy and online media. Depth analytical work, reporting, online content monitoring included social media. Mentor of: online communication, customer center, intership programs, Academy ČS



Wiggo, s.r.o.

• Praha

• Marketing/Business Manager

  • Jan 2008 - Feb 2013

  Responsibilty for business results, financial reporting, contracts and business relations. Marketing and business management with a focus on online marketing. Preparations of corporate websites, identities, creation of POP / POS materials. Management of all communications and PR activities included media/campaign management. Direct-mail campaigns management, social media, consumer campaigns, analytics. Responsibility for all business activities, customer care, cross-marketing activities. Show less



Modrá pyramida stavební spořitelna, a.s.

• Praha

• Marketing Communication Specialist / Operative Marketing

  • Feb 2007 - Nov 2008

  Responsibility for media campaign management and it's evaluation. Preparation of POP/POS materials, event marketing, sales representatives support. Close cooperation with product department, direct sales support. Participation on the creation of a new communication concept in collaboration with ad. agencies. Management of online communication channels (intranet/internet), online campaigns and projects. Responsibility for media campaign management and it's evaluation. Preparation of POP/POS materials, event marketing, sales representatives support. Close cooperation with product department, direct sales support. Participation on the creation of a new communication concept in collaboration with ad. agencies. Management of online communication channels (intranet/internet), online campaigns and projects.



OSVC

• Czechia
• Technology, Information and Internet
• 700 & Above Employee

• Online / Event / Social Media Marketing Specialist

  • Jan 2004 - Feb 2007

  Realization of projects for the largest Czech social networks: lide.cz, libimseti.cz and few others. Production activities, event marketing focused on online lifestyle and modern trends. Public relations management, organization of press conferences, moderated over 150 events. Implementation of large-scale online campaigns with a focus on reach and engagement. Realization of projects for the largest Czech social networks: lide.cz, libimseti.cz and few others. Production activities, event marketing focused on online lifestyle and modern trends. Public relations management, organization of press conferences, moderated over 150 events. Implementation of large-scale online campaigns with a focus on reach and engagement.