Experience

Great British Racing
• United Kingdom
• Spectator Sports
• 1 - 100 Employee
• Head of Marketing

  • Nov 2022 - Present


UFIT Health and Fitness

• Head Of Marketing

  • Mar 2020 - Dec 2022

  Reporting into the CEO, managing a team of five for Singapore’s leading Health, Fitness and Sports provider. Services include: Personal Training, Corporate Wellness, Nutrition, Physiotherapy and Tennis. Developing, leading and executing a cross-channel marketing strategy that supports brand and strategic business objectives and delivers bottom line results. Managing all key strategic brand and media partnerships to generate awareness and new customer acquisition. Monitoring and optimising marketing performance across owned, earned and bought media channels and creating detailed analysis and reports with actionable insights and initiatives. Working closely with product, sales, finance, and customer success teams to maximise budgets and drive growth in a constantly changing landscape. Utilising industry and consumer insights to drive innovative concepts and ideas and remaining an expert regarding on-going marketing trends and new platforms. Show less



Limelight Sports

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Junior Marketing Manager

  • Aug 2019 - Mar 2020

  Responsible for the running and delivery of fully integrated marketing campaigns for a variety of clients across multiple projects, including Fitbit, Team GB and Blenheim Triathlon. Management and execution across the full spectrum of digital marketing channels, including social media, email, PR, website and media advertising. Monitoring performance against target metrics and providing analysis to ensure maximum return on investment. Developing the overarching strategy, including ‘look and feel’, targets, objectives, budgets and key messaging in order to deliver a successful campaign, whilst ensuring they are data-driven and insight-led. Delivering a joined-up approach across partnering teams, both external and in-house to ensure campaigns are delivered effectively and efficiently. Managing and growing multiple client accounts, acting as the day-to-day marketing and communications contact for clients, partners and sponsors. Show less

• Campaigns Executive

  • Feb 2018 - Jul 2019



Pembroke and Rye

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Dec 2017 - Feb 2018

  Implementing and managing Pembroke’s SEO, content and social media strategy. Working with external agencies and web developers to launch the company website. Day-to-day reporting, social media monitoring and drafting media content for clients and managing media lists. Involved in organising, planning and promoting a large-scale event to publicise the launch of the company. Implementing and managing Pembroke’s SEO, content and social media strategy. Working with external agencies and web developers to launch the company website. Day-to-day reporting, social media monitoring and drafting media content for clients and managing media lists. Involved in organising, planning and promoting a large-scale event to publicise the launch of the company.



CoInvestor

• Czechia
• Investment Banking

• Marketing Executive

  • Oct 2016 - Oct 2017

  Working for Head of Marketing at a high growth digital investment platform for sophisticated investors to help them access alternative investments. The role comprised of multi-channel marketing across both B2C and B2B audiences. Ownership and responsibility for the planning and execution of digital marketing campaigns across multiple channels including PPC, SEO, Display and Email Marketing. Required to work closely with the design team and 3rd party agencies. Analysing, interpreting and reporting all marketing performance to the wider team using a variety of web analytic tools. Required to verbally present these findings weekly to senior management. Helping co-ordinate the firm’s external B2B and B2C events including seminars, conferences and industry awards. Planning and implementing proactive and effective PR campaigns, building CoInvestor’s social media presence and developing relationships with journalists. Show less



Marsh & McLennan Companies

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• Account Executive

  • Aug 2016 - Oct 2016

  3 month internship in solicitor professional indemnity insurance. Responsible for negotiating premiums and coverage with underwriters on a daily basis. 3 month internship in solicitor professional indemnity insurance. Responsible for negotiating premiums and coverage with underwriters on a daily basis.