Brand Manager

• Jun 2021 - Present

Develop and execute aligned brand strategies in line with company objectives and market trends. Manage the complete product lifecycle, ensuring products meet market needs and goals. Conduct market research to translate insights into actionable strategies. Plan, execute, and assess marketing campaigns for enhanced brand engagement. Collaborate with cross-functional teams for consistent messaging and optimal product performance. Efficiently manage brand budgets to achieve desired outcomes. Guide creative direction for advertising, packaging, and promotional materials. Analyze KPIs, sales data, and feedback to enhance brand performance. Explore market expansion possibilities across segments and channels. Monitor competitors to adjust strategies and maintain competitiveness. Foster communication with stakeholders for successful brand execution. Handle brand crises promptly, preserving reputation and trust. Provide regular senior management reports on brand performance and insights. Show less

Project Manager

• Oct 2017 - Jun 2021

Collaborating closely with clients to understand project objectives, scope, and deliverables, ensuring alignment with their marketing goals. Developing comprehensive project plans, timelines, and budgets to guide the execution of marketing campaigns. Cross-functional collaboration with a team of designers, copywriters, strategists, and Accountant Managers to ensure seamless project coordination. Monitoring project progress, identifying potential roadblocks, and proactively implementing solutions to keep projects on track. Overseeing the execution of multi-channel marketing campaigns, including digital marketing, social media, email, and content creation. Managing client communications, providing regular updates, and addressing concerns to maintain strong client relationships. Conducting post-project evaluations to analyze performance, gather feedback, and identify opportunities for process improvement. Show less

Junior Account Executive

• Jan 2017 - Aug 2017

Assisting in the development and execution of strategic PR campaigns that achieved media coverage and increased brand visibility. Conducting media research to identify relevant contacts and outlets for media outreach. Drafting compelling press releases, media pitches, and communication materials that effectively conveyed key messages to target audiences. Coordinating and managing media engagements, interviews, and events, ensuring seamless execution and client satisfaction. Monitoring media coverage and compiling media reports to provide clients with insightful performance metrics. Collaborating with cross-functional teams, including graphic designers and writers, to ensure cohesive and impactful communication. Cultivating relationships with media contacts, influencers, and industry stakeholders to enhance client exposure. Show less

Wellness Editor

• Jan 2017 - Aug 2017

Researching and identifying trending topics in health, fitness, mindfulness, nutrition, and mental well-being. Collaborating with a team of writers to develop well-researched and engaging wellness articles that resonated with our readers. Editing and refining content to ensure accuracy, coherence, and alignment with the magazine's voice and style. Curating compelling visuals and graphics to complement articles and enhance reader engagement. Researching and identifying trending topics in health, fitness, mindfulness, nutrition, and mental well-being. Collaborating with a team of writers to develop well-researched and engaging wellness articles that resonated with our readers. Editing and refining content to ensure accuracy, coherence, and alignment with the magazine's voice and style. Curating compelling visuals and graphics to complement articles and enhance reader engagement.

Public Relations Internship

• Mar 2016 - Dec 2016

Assisted in creating and implementing public relations strategies to enhance the institute's brand image and reputation. Drafted press releases, media pitches, and promotional materials to effectively communicate our initiatives and events. Monitored media coverage and compile media reports to keep the team informed about the institute's presence in the news. Supported the planning and execution of PR events, workshops, and conferences, both online and in-person. Collaborated with the marketing team and Social Workers to ensure consistent messaging across all communication channels. Managed and updated media contact lists and assist in building relationships with key media contacts. Assisted in maintaining the institute's social media presence by creating engaging content and monitoring online conversations. Show less

Public relations and communication management student

• Jan 2014 - Dec 2016

Public Relations Account Executive

• Jan 2015 - Dec 2015

My accomplishments included: Collaborating closely with clients to understand their unique objectives and tailor PR strategies to meet their goals effectively. Cultivating and nurturing relationships with key media contacts, resulting in consistent media coverage in top-tier publications. Crafting compelling press releases, media pitches, and communication materials that resonated with target audiences and secured placements. Orchestrating successful product launches, events, and campaigns that generated buzz and exceeded client expectations. Monitoring industry trends and competitive landscape to provide clients with actionable insights and recommendations. Managing cross-functional teams, ensuring seamless communication and efficient project execution. Utilizing social media platforms and digital tools to amplify PR efforts and engage with audiences online. Show less