Devon Miller
Director Of Business Development at Innis Maggiore Group- Claim this Profile
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Topline Score
Bio
Jamie Smart
"Getter done." Not fancy. No frills. Just results. This is what comes to mind when I think of Devon - this is what makes him a professional asset to any company. Devon worked in my department, Client Services, at Innis Maggiore before being promoted to director of his own department, Web Development. Something that always stood out to me about Devon is his ability to read between the lines and hear what isn't being said in order to get to the heart of the matter. He has helped numerous clients cut through historical baggage, industry noise, and technical impediments in order to figure out what really needs to happen. Then he makes it happen. Simple as that. His depth of knowledge and experience in paid search, lead gen and commerce marketing automation were evident as he advised our team through the development of digital marketing campaigns. His technical expertise and ability to translate seamlessly from "developer speak" to "client speak" make him an integral part of his clients' technical planning and development processes. Devon also shared baseball stories/tips and gave me his son's equipment hand-me-downs -- which I appreciated, having three young baseball players of my own! I would highly recommend Devon to any company that needs to make things happen. He knocks it out of the park.
Chris Celek
Devon constantly looks for new ways to expand his customers' ability to market and communicate. He asks for online tools that his retailers can actually use and are delivered at price points that fit well into his customers' budgets. Devon hired Celek Media Consulting to create ways for tire customers to search for nearby dealers on Facebook, and to set up and teach his 300+ dealer network to begin to use Facebook business pages. His vision for social media use as part of his company's overall marketing plan was well ahead of competitors.
Jamie Smart
"Getter done." Not fancy. No frills. Just results. This is what comes to mind when I think of Devon - this is what makes him a professional asset to any company. Devon worked in my department, Client Services, at Innis Maggiore before being promoted to director of his own department, Web Development. Something that always stood out to me about Devon is his ability to read between the lines and hear what isn't being said in order to get to the heart of the matter. He has helped numerous clients cut through historical baggage, industry noise, and technical impediments in order to figure out what really needs to happen. Then he makes it happen. Simple as that. His depth of knowledge and experience in paid search, lead gen and commerce marketing automation were evident as he advised our team through the development of digital marketing campaigns. His technical expertise and ability to translate seamlessly from "developer speak" to "client speak" make him an integral part of his clients' technical planning and development processes. Devon also shared baseball stories/tips and gave me his son's equipment hand-me-downs -- which I appreciated, having three young baseball players of my own! I would highly recommend Devon to any company that needs to make things happen. He knocks it out of the park.
Chris Celek
Devon constantly looks for new ways to expand his customers' ability to market and communicate. He asks for online tools that his retailers can actually use and are delivered at price points that fit well into his customers' budgets. Devon hired Celek Media Consulting to create ways for tire customers to search for nearby dealers on Facebook, and to set up and teach his 300+ dealer network to begin to use Facebook business pages. His vision for social media use as part of his company's overall marketing plan was well ahead of competitors.
Jamie Smart
"Getter done." Not fancy. No frills. Just results. This is what comes to mind when I think of Devon - this is what makes him a professional asset to any company. Devon worked in my department, Client Services, at Innis Maggiore before being promoted to director of his own department, Web Development. Something that always stood out to me about Devon is his ability to read between the lines and hear what isn't being said in order to get to the heart of the matter. He has helped numerous clients cut through historical baggage, industry noise, and technical impediments in order to figure out what really needs to happen. Then he makes it happen. Simple as that. His depth of knowledge and experience in paid search, lead gen and commerce marketing automation were evident as he advised our team through the development of digital marketing campaigns. His technical expertise and ability to translate seamlessly from "developer speak" to "client speak" make him an integral part of his clients' technical planning and development processes. Devon also shared baseball stories/tips and gave me his son's equipment hand-me-downs -- which I appreciated, having three young baseball players of my own! I would highly recommend Devon to any company that needs to make things happen. He knocks it out of the park.
Chris Celek
Devon constantly looks for new ways to expand his customers' ability to market and communicate. He asks for online tools that his retailers can actually use and are delivered at price points that fit well into his customers' budgets. Devon hired Celek Media Consulting to create ways for tire customers to search for nearby dealers on Facebook, and to set up and teach his 300+ dealer network to begin to use Facebook business pages. His vision for social media use as part of his company's overall marketing plan was well ahead of competitors.
Jamie Smart
"Getter done." Not fancy. No frills. Just results. This is what comes to mind when I think of Devon - this is what makes him a professional asset to any company. Devon worked in my department, Client Services, at Innis Maggiore before being promoted to director of his own department, Web Development. Something that always stood out to me about Devon is his ability to read between the lines and hear what isn't being said in order to get to the heart of the matter. He has helped numerous clients cut through historical baggage, industry noise, and technical impediments in order to figure out what really needs to happen. Then he makes it happen. Simple as that. His depth of knowledge and experience in paid search, lead gen and commerce marketing automation were evident as he advised our team through the development of digital marketing campaigns. His technical expertise and ability to translate seamlessly from "developer speak" to "client speak" make him an integral part of his clients' technical planning and development processes. Devon also shared baseball stories/tips and gave me his son's equipment hand-me-downs -- which I appreciated, having three young baseball players of my own! I would highly recommend Devon to any company that needs to make things happen. He knocks it out of the park.
Chris Celek
Devon constantly looks for new ways to expand his customers' ability to market and communicate. He asks for online tools that his retailers can actually use and are delivered at price points that fit well into his customers' budgets. Devon hired Celek Media Consulting to create ways for tire customers to search for nearby dealers on Facebook, and to set up and teach his 300+ dealer network to begin to use Facebook business pages. His vision for social media use as part of his company's overall marketing plan was well ahead of competitors.
Credentials
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Inbound Marketing Certified
HubSpot AcademyJul, 2014- Sep, 2024
Experience
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Director Of Business Development
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May 2022 - Present
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Director of Web Development
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Apr 2018 - May 2022
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Digital Account Supervisor
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Jun 2016 - May 2022
The nation’s leading agency in the practice of positioning.
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MWE Sales
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United States
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Construction
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1 - 100 Employee
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Director of Marketing
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Oct 2014 - Jun 2016
• Led an in-house marketing team as well as a compliment of contracted marketing service providers. Reported directly to ownership. * Responsible for successful marketing execution, budgets, top line growth and bottom line earnings. * Primarily focused on the continued development of hosted e-commerce, online third party channels and online lead generation. * Quickly increased eBay presence and resulting sales volume by 400% by leading the development of multi-channel middleware * Developed and launched B2C consumer packaged goods website responsible for projected 250% increase in revenue. * Directly managed $400K+ Google AdWords account. * Oversaw product data collection, enrichment and maintenance. Show less
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Managing Director of E-commerce / Business Unit Lead
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2011 - Sep 2014
$600 million wholesale distributor for automotive /commercial tires and accessories. Sold to American Tire Distributors, March 2014.* Established and maintained 9% add-to-cart rate, 6% checkout rate and 2% conversion rate with start-up e-commerce site by designing an intuitive UX and simplified check-out experience. * Achieved 438% increase in organic traffic during five months by ongoing execution of successful on-page and off-page SEO strategies. * Installed fraud prevention procedures that resulted in 0.001% fraudulent transaction rate.* Deployed targeted SEM campaigns that provided steady month-to-month increases in sales. On pace to outperform year-over-year sales every month while maintaining an average gross margin of over 38%. * Developed, launched and marketed fully integrated network of e-commerce websites designed to align diverse group of retailers with corresponding product from multiple inventory feeds. Grew marketing platform to include 60 retailer sites in 45 days. Show less
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Director of Dealer Marketing Services
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Jan 2009 - Sep 2014
$600 million wholesale distributor for automotive /commercial tires and accessories. Sold to American Tire Distributors, March 2014.* Managed revenue-neutral department specializing in delivering advertising and marketing services to independent retail businesses. Reported directly to VP of Sales and Marketing and led diverse marketing team of 6 focused on executing strategies to fuel profitable growth. * Gained 300% increase in services provided in 2 years and 90% average customer satisfaction level. Realized 65.6% net promoter score among active clients compared to 19.9% among clients not engaged.* Incorporated manufacturer-sponsored programs into existing value added-services portfolio to ensure satisfaction of dealer unit/sales objectives. * Maintained industry-leading valued-added services portfolio by identifying and evaluating emerging sell-out marketing tools including traditional, electronic and digital products.* Aligned incremental advertising and marketing strategies with existing wholesale objectives to help achieve and exceed minimum of 75% of program dealers on program goals.* Managed budgeting, reporting, forecasting and reconciliation of 9 manufacturer marketing funds totaling $2 million annually.* Created and managed comprehensive co-op fund reporting system including each manufacturer fund and over 240 individual dealer accounts. Provided visibility and direct monthly reporting to Sales and Finance.* Served as pivotal member of 7-member task force challenged with integrating a proprietary marketing program under shared services agreement with an $8 billion industry partner. Designed sales collateral restructuring, presentation organization, talking points development and program FAQs. Collaborative effort resulted in 150+ dealer enrollments in under 60 days.* Elevated to organizational point responsible for program management, execution and direction. Selected for leadership position with resulting joint venture. Show less
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Director of Advertising
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2000 - 2009
$600 million wholesale distributor for automotive /commercial tires and accessories. Sold to American Tire Distributors, March 2014.* Developed and maintained portfolio of value-added services packaged as retail sell-out support for network of 300+ independent tire dealers. * Strategically planned and placed regional print, direct mail, broadcast and digital media campaigns.* Administered corporate internal and external education of local advertising, co-op strategies, dealer support programs, and manufacturer program benefits.* Executed branding, positioning and advertising strategies for company-owned retail chain resulting in double-digit sales growth every year. * Managed all public-facing online properties and communications. Responsible for all marketing creative and production needs across all departments and channels. * Received Addy Award, Local: 60 Radio as direct result of successful collaboration between manufacturer and outside vendor. Show less
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Creative Production Manager, Account Executive, Senior Graphic Artist
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1990 - 1999
Advertising agency specializing in print advertising and direct mail. * Sold and designed advertisements for weekly direct mail publication. Consulted with clients to determine advertising needs and to develop promotional strategies. Consistently exceeded revenue projections by continually expanding product and service offerings. * Managed multiple projects from concept through completion. Established creative direction for clients and production schedules for team members. * Translated client goals into clear advertising strategies resulting in 15% growth of active client base year over year. * Provided ongoing training and support for Adobe Creative Suite software. Show less
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Special Projects Leader, Investment-Return Analyst (internship)
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1990 - 1990
Industry leader in the production and fabrication of past model body panels for several major automakers. * Created activity-based costing system and ROI forecasts. * Analyzed and prepared reports concerning production strategies and pressroom efficiency. * Offered a full-time position at the conclusion of internship. Industry leader in the production and fabrication of past model body panels for several major automakers. * Created activity-based costing system and ROI forecasts. * Analyzed and prepared reports concerning production strategies and pressroom efficiency. * Offered a full-time position at the conclusion of internship.
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Education
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1987 - 1991
The College of Wooster
BA, Business Economics
Community
