Experience

Bubs Australia (ASX : BUB)

• Australia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Vice President of Marketing, USA

  • Jun 2023 - Present

• Head of eCommerce and Lifecycle Marketing

  • Jan 2023 - Jun 2023


EARTHBRAIN
• Construction
• 1 - 100 Employee
• Sr. Marketing Manager

  • Sep 2022 - Jan 2023


Levitate Foundry

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director Of Operations

  • Aug 2022 - Sep 2022

• Director Of Operations

  • Jul 2021 - Aug 2022



Hawke Media

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Director, Lifecycle Marketing

  • Feb 2020 - Jun 2021

  Managed half of the Lifecycle Marketing team and reported directly to the VP of Lifecycle Marketing.Coached, trained and supervised email and sms marketers in overseeing their own books of business while maintaining my own a roster of high level clients. Increased size of the department, scope of Klaviyo, SMS and overall ESP experience.Developed in depth reporting and data analysis tools to help team create and orchestrate deep and robust strategies

• Lifecycle Marketing Campaign Manager

  • Apr 2019 - Feb 2020

  - Served as clients' main point of contact for development and management of their Lifecycle channels. This included communication, ideation and result delivery- Campaign development, management, and optimization working with 8-12 clients at a time- Established targeting strategies based on customer lifecycle segmentation & predictive analytics- Developed the email & SMS creative approach, managing strategy, production and implementation- Launched and QA’ed new email campaigns on a variety of email service platforms- Optimized existing campaigns with frequent multi-variant a/b testing of send times, subject lines, calls to action, etc. Show less



Hawke Ventures

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Associate

  • Jun 2019 - Jun 2021

  Hawke Ventures is an early-stage venture fund that invests $100k-$250k in consumer companies and technology that powers consumer companies. We focus on growing US-based companies earning $20-$100k in monthly revenue, are in the pre-seed or seed stage and have gained quantifiable traction in their market. Hawke Ventures co-invests alongside prominent angel and venture capital lead investors. Hawke Ventures is an early-stage venture fund that invests $100k-$250k in consumer companies and technology that powers consumer companies. We focus on growing US-based companies earning $20-$100k in monthly revenue, are in the pre-seed or seed stage and have gained quantifiable traction in their market. Hawke Ventures co-invests alongside prominent angel and venture capital lead investors.


Securieon Group
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Industry Analyst

  • May 2016 - May 2019


ProVisors

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Member Services Manager

  • Jun 2018 - Apr 2019

• Account Manager Supervisor

  • Feb 2017 - Jun 2018

  I worked to manage candidates through the membership process and worked to maintain the relationship with the candidate as a member.I also supervise the Account Managers of the operations team.

• Account Relationship Manager

  • Sep 2016 - Jun 2018

  I work to vet and assist candidate members through the application process in our Chicago, San Gabriel Valley and Downtown Los Angeles markets. I also work to assist our current members achieve their membership objectives by providing feedback and recommendations for meetings they can attend. I am their point person for any questions or issues they may have throughout their membership.

• Membership Development Representative

  • Feb 2016 - Aug 2016

  ProVisors is the premier networking organization for trusted advisorsVet and connect prospective members in Orange County, Santa Barbara, San Fernando Valley, San Gabriel Valley, and Santa Clarita Valley for membership with the Membership Development Directors.I manage each account in these areas until full membership is extended to applicants.

• Regional Coordinator

  • Jan 2015 - Jan 2016

  Conduct email campaigns and surveys using Mail Chimp and Survey Monkey to update and monitor success of our groupsAnalysed and co-developed new transactional email marketing campaignsProvided excellent service and addressed members' needsCoordinate and manage budgets and catering for all client groups in Los Angeles, the San Fernando Valley, and San Francisco



Global Access World-Wide Entertainment Visas

• Temporary Coordinator

  • Sep 2014 - Dec 2014

  Global Access World Wide is a professional visa consulting agency that specializes in musical and visual artists Conducted primary and secondary research to assemble case evidence to satisfy USCIS requirements Used French and knowledge of other languages to translate documents to English Global Access World Wide is a professional visa consulting agency that specializes in musical and visual artists Conducted primary and secondary research to assemble case evidence to satisfy USCIS requirements Used French and knowledge of other languages to translate documents to English



GroundSwell Group

• Renewable Energy Semiconductor Manufacturing

• Director of Operations and Partner Alliance

  • Oct 2013 - Apr 2014

  The GroundSwell Group is a boutique marketing firm specializing in securing sponsors for non-profit events Hired and managed web development team over the course of four months Hired and trained interns in sales and market research The GroundSwell Group is a boutique marketing firm specializing in securing sponsors for non-profit events Hired and managed web development team over the course of four months Hired and trained interns in sales and market research



Standdout

• United States
• Writing and Editing

• Marketing Intern

  • Dec 2012 - Jul 2013

  Used primary and secondary research to create social media campaign and guidelines for social media presence Developed quality assurance tests to ensure best user experience on site Created weekly PowerPoint presentations with updates on research and projects Researched and created a table with all information on competitors’ services and price points Developed marketing materials and public relations database of over 100 websites and 80 bloggers and their contact information/reach Participated in the management of the development team: used Github and daily Skype calls to manage development process by weekly sprints Show less



Old Salem Museums and Gardens

• Graduate Business Consultant

  • Aug 2011 - May 2012

  Old Salem Museum and Gardens is a living historical museum located in Winston-Salem, NC Conducted primary and secondary market research comparing competitors’ performance by revenue and labor expenditure ratios for local restaurant in target market. Conducted and analyzed results from focus group and survey results to profile the preferences of targeted market segments Analyzed financial statements from 2001-2010 to identify labor costs, menu item pricing and beverage selection in order to increase revenue Utilized financial modeling and created marketing plan to maximize pricing strategies and check turnover forecasting $30K to $1M revenue increase Show less



CBS Sports Radio WCBS 880 AM

• Sales and Marketing Intern

  • Jan 2007 - Jan 2009

  Organized the fourth annual New York Yankees Fan Fest, the largest New York Yankee fan event-estimated at 40,000 fans- during the New York Yankee v. Boston Red Sox series in September. Developed packages to send to 40 clients, promoting CBS Sports radio advertising packages requiring spending from $2,000 to $200,000 Oversaw the “Perfect Game Entry” competition, sponsored by Western Union and managed 2,000 entries Organized on the third annual New York Yankees Fan Fest, the largest New York Yankee fan event during the New York Yankee v. Boston Red Sox series in September Led team to develop plan to increase traffic to website and was selected to present finding to executives Recruited 5 clients to donate supplies and services to the WCBS Home Makeover Project, which allowed for listeners to write in to receive a free home makeover Researched and found 15 clients for the second annual New York Yankee FanFest, at Lincoln Center Staffed the 2nd annual Yankee FanFest as a customer service representative with focus on over 30,000 fans Show less