Experience

Regional School of Public Administration

• Montenegro
• Professional Training and Coaching
• 1 - 100 Employee

• Communication and Visibility Officer

  • Mar 2020 - Present

  Ensuring solid promotion of the activities through the professional communications with the relevant audience and ensuring the visibility of the results achieved by ReSPA. Strengthen ReSPA's influence by highlighting results achieved through the implementation of the EC Grant; Increase influence on decision and policy makers and implementers to clearly accept, promote and implement PAR, especially related to the complex thematic areas covered by the Programme Committee and ReSPA regional Working Groups; Involve ReSPA staff and Governing Board members in communication and advocacy activities with the purpose of promotion of programatic results and relevant recommendations for PAR enhancement; Boost the visibility and impact of the most important ReSPA research documents, such as policy papers and regional comparative studies; Attract wider interests and deepen public awareness related to the importance of having and linking strategic projects with regional practical needs, with cross-cutting and value-added effects. Show less



Opera S.r.l.

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• EU-funded project “Reinforcement of animal health and welfare”

  • Oct 2019 - Mar 2020

  Providing expertise under following activities: Organization of Project opening and Project closure event; Contribute to development of platform for collaboration between the public and private sectors; Preparation of animal welfare standards and guidelines for implementation of ISO/TS 34700; Contribute to development and implementation of appropriate public awareness campaigns (seminars and conferences related to animal welfare to address target audience); Contribute do development awareness campaign that will include organization at least one national conference and 4 regional workshops; Contribute to design and production of animal welfare communication tools; Contribute to development and implementation of appropriate public awareness campaigns related to stray dog management to address different target audience; Contribute to development and implementation of awareness and training programs on animal health and biosecurity. Show less



UNDP

• United States
• International Affairs
• 700 & Above Employee

• UN-funded project "Serbia at Your Fingertips – Digital Transformation for Democracy"

  • Sep 2019 - Oct 2019

  Providing expertise during the implementation of the contract in the area of media buying on national and regional internet portals and social networks; Conducting a review of reports on the implementation of the campaign “The Cleaner” by Marina Abramovich.

• UN-funded project “Serbia at Your Fingertips/Digital Transformation for Democracy Portfolio Manager”

  • Aug 2019 - Sep 2019

  Providing expertise to review the specification for a media buying company that will implement the campaign “The Cleaner” by Marina Abramovich; Reviewing the specification based on which UNDP will tender for a media company for media buying; Participating as an observer in the Evaluation Committee for selecting the best company that applied at the tender.

• UN-funded project "Continuation of the project Enhancement of Municipal Audit for Efficiency in PFM"

  • May 2019 - Aug 2019

  Providing expertise in preparing media buying plan for communication campaign and to assure that the campaign is implemented according to the signed contract; Preparation the Terms of Reference based on which UNDP will contract a media company for the implementation of a media campaign; Participating as observer in the Evaluation Committee for selecting the best company that applied at the tender; Assuring that the implementation of the media campaign for the second stage of promoting good public finance management practices across the RS is in line with the signed contract and UNDP rules and regulations. Show less



MikroElektronika

• Serbia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head Of Marketing Department

  • Nov 2018 - Jul 2019

  Guiding the Marketing Department (7 team members) ensuring to raise awareness and boost the profitability of the company. Developed and oversaw the execution of a re-branding campaign; Launched the new / re-branded web site (with focusing on SEO/UX/UI); Developed and oversaw the execution of a several launching campaigns. Performance monitoring and providing continuous support to growth and personal development of the staff members. Guiding the Marketing Department (7 team members) ensuring to raise awareness and boost the profitability of the company. Developed and oversaw the execution of a re-branding campaign; Launched the new / re-branded web site (with focusing on SEO/UX/UI); Developed and oversaw the execution of a several launching campaigns. Performance monitoring and providing continuous support to growth and personal development of the staff members.



UNDP

• United States
• International Affairs
• 700 & Above Employee

• UN-funded project "Enhancement of Municipal Audit for Accountability and Efficiency in PFM”

  • Jun 2018 - Feb 2019

  Providing expertise in communication campaign and to assure that the campaign is implemented; Preparation Terms of Reference based on which UNDP will contract a media company for the design and implementation of a media campaign; Participation as observer in the Evaluation Committee for selecting the best company that applied at the tender; Providing feedback to UNDP on campaign implementation by the selected media company.

• UN-funded project "Open Communities-Successful Communities"

  • Sep 2018 - Oct 2018

  Providing expertise in media buying and preparation of tendering documentation for procurement of services for implementation of the communication campaign; Preparation the Terms of Reference based on which UNDP will contract a media company for the design and implementation of a media campaign; Participation as observer in the Evaluation Committee for selecting the best company that applied at the tender.



AIK Banka

• Serbia
• Banking
• 400 - 500 Employee

• Marketing Manager

  • Jul 2017 - Nov 2018

  Developed and oversaw the execution of marketing and communications strategies (awareness-raising/mortgage loans/saving) based on market research and Bank’s goals; Creating the annual plan and budget; Monitoring achievements.Developed and oversaw the execution of marketing campaigns (ATL, Digital and BTL) based on marketing and communications strategies; Managing media relations; Conducting crisis communication.Coordinating and working closely with a wide range creative, PR, media buying and digital agencies. Show less

• Acting Head of Marketing and PR Department (during maternity leave of the Marketing Director)

  • Nov 2016 - Jul 2017

  Managing the Department; Strengthening and building the values of AIK Bank.Reporting to the Board of Directors Committee.Active contributions to the legal and operational merger of Alpha Bank and AIK Bank focusing on external communications and building a unique corporate culture.Developed and oversaw the execution of re-branding of the network of 65 bank branches focusing on establishing unique visual identity and ensuring unique customer service approach.Active contributions to the MK Group CSR projects (the Bank is a member of MK Group) both in Serbia and the region.Developed and oversaw the execution of Marketing and PR strategies (merger AIK and Alpha bank, cash credits, saving), monitoring the achievements. Managing marketing campaigns (ATL, Digital and BTL), working closely with a wide range of creative, PR, media buying and digital agencies. Show less



AdverCity - Marketing Agency

• Marketign Manager - Key Corporate Clients

  • Jan 2010 - Nov 2016

  Managing key clients, attracting the new ones.Active contributions to the growth and development of the agency by increasing the number of new clients and expanding cooperation with the existing ones: Agroziv, AIK Bank, Alpha Bank, Jupol, NBG Bank, Vapiano, Tefal, etc. Developed and oversaw the execution of marketing and communication strategies for various clients (launching of the new product, brand/product re-positioning, etc), monitoring and analyzing results with the plan, supervising of a team of five Account Managers. Show less

• Managing Director

  • Jan 2007 - Jan 2010

  Managing the Agency; Leading a team of 30 employees.Attracting new clients: Metro Cash&Carry, MrBricolage, Vojvodjanska Bank, Knjaz Milos, Rowenta, S Leasing, Delta Sport, etc.Establishing cooperation with the largest marketing agencies. Active contributions to growth and development of the Agency by developing National OOH network (billboards and city lights), and Design Department.People management, focusing on policies and systems. Permanent training of agency staff, especially new Account Managers. Show less

• Account Manager

  • Jun 2002 - Jan 2007

  Developed strategic marketing communication plans for various clients; Wrote creative briefs, managed budgets, issued status reports, and tracked projects. Developed numerous media plans and media buying for various clients/producst.Managed various BTL activities (fair presence, opening events, etc. for numerous clients).



Ortodent

• Nis, Serbia

• Brand Manager

  • Feb 2001 - Jun 2002

  Marketing/communications activities for several production lines (Sirona, W&H, Durr dental). Marketing/communications activities for several production lines (Sirona, W&H, Durr dental).



DreamCompany

• Nis, Serbia

• Account Manager

  • Jan 1999 - Feb 2001

  Developed strategic marketing communication plans for various clients; Wrote creative briefs, managed budgets, issued status reports, and tracked projects. Supervised a team of four people. Developed strategic marketing communication plans for various clients; Wrote creative briefs, managed budgets, issued status reports, and tracked projects. Supervised a team of four people.