Experience

Collection Spirits

• Denmark
• Beverage Manufacturing
• 1 - 100 Employee

• Sales & Advocacy Manager

  • Nov 2019 - Present

  In my position as the sales & advocacy manager at Collection Spirits I am responsible for developing, delivering, implementing and evaluating a comprehensive range of sales, marketing, promotional activities and initiatives aimed at supporting and building the sales of strategic brands across channels with a focus on the on-trade market in Denmark. I develop the commercial approach and secure alignment on product mix based on segmentation and furthermore per customer. In this way i manage to allocate investment and focus accordingly to achieve long-term sales and growth for the portfolio. Internally: Internally I am acting as the “in market” sales- and trade marketing expert for Collection Spirits’ portfolio in order to maximize synergies and achieve long- and short-term growth for the portfolio. Externally: Acting externally as the sales & advocacy manager for all brand initiatives, commercial and marketing I am responsible to lead the development and implementation of all initiatives I Denmark. The effort of my position in the company is to build primarily sales, brand equity, presence, and customer loyalty for the Collection Spirits portfolio primarily in the on-trade channel, amongst key bartenders, business owners and trade influencers. Show less



Marie Brizard Wine & Spirits Group

• Beverage Manufacturing
• 200 - 300 Employee

• Account Manager

  • Mar 2017 - Nov 2019

  As an Account Manager for Marie Brizard I worked with 80% On-trade and 20% Off-trade and i was previously responsible for the entire product portfolio and our costumers in Jutland and Fyn. After 2 years i was located at the office in Copenhagen where i was given more responsibility which included: campaign's, prices and new products for the wholesellers in Denmark, developing recipes and making the strategy for cocktail's on tap, handling key client's in the on-trade department and at last ensuring the necessary growth to hit the sales targets. Daily focus at the on-trade costumers: My daily routine for the On-trade department was furthermore to ensure that current contracts was renegotiated, introducing and selling new products, running marketing activities in the field, and furthermore constantly getting new costumers for the important segments regarding the future strategy. Daily focus at the whole sellers: My daily focus at the whole sellers was primarily to ensure that wholesellers constantly had our goods on the shelves and at the right prices, that agreed products was marketed correctly in an agreed campaign, to run tastings and marketing activities so we ensured that the end-users always was presented to our latest products. Show less



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Activation Specialist

  • Aug 2015 - Feb 2017

  As the Activation Specialist, I was responsible for the campaigns for brands such as Tuborg, Somersby, Corona, Budweiser, Coca Cola & Monster Energy drink in Jutland. The purpose of my job was to constantly recruit new consumers to the strategic brands. I made the segmentation in relation to the campaigns, sold the products to relevant on-trade customers and then planned and executed the activations in the field. I was in charge of planning my own daily life and worked by goals, sales trips and marketing activities. I sat with approx. 50 customers, most of whom were Carlsberg key customers. My job was very much about financial understanding, because of was in charge of managing this year's agreed budget and ensured that we came home at all set goals within each campaign. Facebook Business Manager and other relevant social media was also a big part of the job, as during the actual marketing activity, we handled the customers' Facebook pages and ensured that the ads and events were segmented to the relevant target group. Furthermore we made sure that they promoted the right prices, logos and marketing material as agreed. During my 1.5 years at Carlsberg I have received the Sales Cycle Performance Cup twice. The cup is given to the employee who has managed to hit all his goals and has created the greatest growth within Carlsberg's focus brands. The cup is awarded after each sales trip, which is 3 times a year. Show less


Train
• United States
• Technology, Information and Internet
• Event manager

  • Dec 2014 - Jul 2015

Milan Crawford
• Selvstændig

  • Jan 2008 - Dec 2014

Kiss Me! Tour
• Partner

  • Oct 2011 - Jan 2014

Søgemedier A/S
• Denmark
• Advertising Services
• 1 - 100 Employee
• Mødebooker

  • Oct 2011 - Mar 2012

Diskotek K3
• Bartender

  • Jan 2008 - Jan 2009

McDonald's
• 1 - 100 Employee
• Vært

  • Oct 2006 - Jul 2007