Senior Manager Consumer Insights

• Sep 2022 - Present

Insights Manager

• Sep 2021 - Sep 2022

Senior Analyst

• Dec 2019 - Sep 2021

Research Analyst

• Sep 2017 - Dec 2019

Senior Research Executive

• Oct 2016 - Aug 2017

• Management of a key client/ account - Commercial (invoicing) and technical (proposals, questionnaires, reports) aspects• Manage multiple projects for different clients at any given time, all involving different research designs• Involved in New Business Development - Contacting potential clients, setting up meetings, briefing them on the services offered by our company

Research Executive

• Apr 2015 - Sep 2016

•Manage and coordinate all aspects of the research process from proposal writing to preparation of reports and delivery of presentations•Communicate with clients to understand, the business objectives and prepare appropriate plans or research proposals, including proposing the methodological design and analytical framework•Propose & conduct suitable research depending on the study objectives. e.g. Concept Test, Product Test, Triggers & Barriers Study, Brand Equity Study, Brand & Ad Tracking Study, Usage & Attitude Study, Pricing Study, Pack Test, Customer Satisfaction Study, Corporate Equity Study, etc.•Design questionnaires and/or discussion guides to ensure the necessary data is captured•Effectively co-ordinate with all key operation groups (field team, data entry team and data processing team) to ensure that reliable results are delivered to client in a timely, cost-efficient manner•Brief field managers on the questionnaires, discussion guides, stimulus materials, recruitment criteria•Monitor the progress of fieldwork and provide the client with regular status updates•Schedule and co-ordinate field visits for clients, as per their convenience •Proactively anticipate, troubleshoot, overcome, and/or escalate project challenges in a timely manner•Formulate an appropriate data analysis plan•Consolidate information & conduct in-depth data analyses•Interpret the data, identify patterns & solutions and thereby produce substantiated recommendations based upon the research findings•Provide competitive analysis on market or product offerings, identify market trends, assess business opportunities and propose strategies to attract maximum market share•Present key research findings and suggest actionable recommendations to the client

Sr. Research Associate

• Dec 2012 - Feb 2015

• Assist project managers in conducting Business Research, in getting to ground reality, by interviewing multiple stakeholders and also obtaining inputs from industry experts who provide with the most actionable insights • Identify or design appropriate instruments (e.g., surveys, interview protocols, questionnaires) for responding to research and evaluation questions • Collect quantitative and qualitative data using appropriate techniques to ensure reliability and validity via databases, secondary sources and primary interviews • Conduct surveys as required on regional or national areas to assess business development potential and future trends • Assess business opportunities and provide research inputs to develop strategies to maximize revenue and market share • Conduct comparative research and provide inputs to develop marketing strategies for industrial and commercial products • Prepare social and economic profiles of urban and rural areas to support industrial and commercial investment and development. • Organize and conduct site visits involving multiple data collection methods (Telephonic interviews and Face-to-face interviews) • Analyze qualitative and quantitative data with general guidelines from project managers • Summarize results in written format suitable for consumption by various stakeholder groups, by preparing research reports or research papers and articles (word reports or power point presentations)

Summer Research Intern

• May 2012 - Jun 2012

Data collection (Primary & Secondary sources), data analysis, reporting & presentation Data collection (Primary & Secondary sources), data analysis, reporting & presentation