Experience

Ampersand Advisory

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Public Relations Executive

  • Feb 2023 - Present



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • May 2021 - Present

  - Planned and strategized media implementation for client to understand their needs, objectives, budget, target audience and determined which media channel fit best for various campaigns (eg: Nutella Wake Up To Happiness, Kinder Bueno Deliciously Different and more) - Ensured a smooth execution of media plans by checking the media schedules and monitoring campaign performance - Analyzed the client’s competitive and post-campaign reports which comprised of data, key learning and recommendations for future campaign - Experienced in updating brands’ media flowchart & SEA PO Tracker. - Build a good rapport in managing client’s expectation within a tight deadline - Profiency in using Google AdWords, Facebook Ads Manager Show less



iOli Communications

• Malaysia
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Sep 2019 - Oct 2020

  Duties and Responsibilities - Worked with a variety of clients in fields such as technology and business. - Conducted media lists and distributed press releases. - Followed up media pitches for Juara Tangkis Tun Dr. Siti Hasmah event. - Executed contents for JomParking social media. - Coordinated social media schedule for Bumiputera Entrepreneur Development Startup Scheme (SUPERB) 2019 programme under Bumiputera Agenda Steering Unit (TERAJU). - Worked closely with entire team to prepare PR reports. - Attended Social Media Training Workshop 2019 by MESTECC Show less



National Aspiration & Leadership Society (NALS Malaysia)

• Malaysia
• Non-profit Organizations
• 1 - 100 Employee

• Social Media Executive

  • Aug 2018 - Aug 2019

  National Aspiration & Leadership Summit or prominently known as NALS is the biggest youth-led event in Malaysia which aims to provide engaging platform for the youth to be involved with discussions. •As a Social Media Executive for NALS, I was in-charged in interacting with and answering enquiries from the public via Twitter, Facebook and Instagram • Planning and executing efficient content marketing (Eg: NALS Instagram story templates & interesting Twitter thread) • Crafted creative captions for NALS social media platform (Instagram, Twitter & Facebook) Show less



Malaysia External Trade Development Corporation (MATRADE)

• Malaysia
• International Trade and Development
• 300 - 400 Employee

• Government Relations Representative

  • Nov 2017 - Nov 2017

  - Government Relations Representative of UiTM to spearhead an interview session with Senior Manager of Strategic Communications Unit at MATRADE - Demonstrated knowledge on how government use public relations as a tool for spreading information and awareness to the public - Learnt strategies and plans practised by Corporate Communication Unit of MATRADE in handling crisis and making decisions about how to manage potential crises. - Government Relations Representative of UiTM to spearhead an interview session with Senior Manager of Strategic Communications Unit at MATRADE - Demonstrated knowledge on how government use public relations as a tool for spreading information and awareness to the public - Learnt strategies and plans practised by Corporate Communication Unit of MATRADE in handling crisis and making decisions about how to manage potential crises.