Experience

Gusto

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Global Business Consultant

  • 2018 - Present

  • Created digital and traditional marketing programs to drive sales, brand awareness, and partnerships. • Developed strategies and tactics to increase market share and generate new business. • Appointed various programs to meet short and long term goals. • Deployed corrective measures to reach financial results; goals reached within the first 6 months. • Established benchmarks and identified KPI. • Defined, developed, planned, and managed R&D projects and product development initiatives. • Instituted POP for talent development and HR allocation. • Led teams to ensure focus on delivering innovative, unique new product offerings. Show less



Greenland USA

• United States
• Real Estate
• 1 - 100 Employee

• Sales & Marketing | Head of Operations Office of CEO

  • 2017 - 2018

  • Created opportunities greater than $1.7M in revenue in the first month of the fiscal year. • Secured corporate relationships with Fortune 500 companies. • Obtained bids for all contract services and oversee routine capital projects as necessary. • Designed and implemented quarterly and yearly department plans to lead marketing, sales, and operations. • Analyzed property financials and performance metrics in pursuit of maximizing revenue and minimizing expenses. • Managed the overall financial and operational performance of the project, identified areas of opportunity for additional revenue or optimization while working within the budget. • Streamlined logistics and administration operation reducing costs by 27%. • Developed and launched a new department branch reducing costs upward of $3.6M. • Initiated, implemented, and managed marketing collateral, advertising, and media campaigns. • Designed a strategic business plan to support marketing, sales, and construction teams. • Managed and prioritized numerous tasks concurrently and ensures timely delivery of urgent requests. Show less



Windsor Communities

• United States
• Real Estate
• 400 - 500 Employee

• Assistant Property Manager

  • 2017 - 2018

  • Evaluated unit pricing and made rent recommendations and promotions in accordance with market trends and budget projections. • Trained staff members on proper leasing techniques and resident services, leading by example. • Managed financial and operational performance of the property, identifying areas of opportunity for additional revenue or optimization while working within the budget. • Reviewed daily job performance of leasing, maintenance, and janitorial team, conducting weekly team meetings to encourage a high level of productivity and seamless onboarding of new technology. • Toured visitors and guests (prospects, owners, investors, guests from corporate) to show amenities, apartments, model units, and community. • Obtained bids for contract services and oversee routine capital projects as necessary. • Reviewed and allocated resident work orders and building maintenance requests to ensure timely completion. • Developed an annual marketing and community event plan reflecting the community budget, evaluated the success, and presented performance metrics on a monthly basis. • Prepared the business plan for the following calendar year to ensure property hit an operational margin of 37%. • Updated documents, forms, policies, and procedures to reflect legal or operational changes. • Evaluated unit rent pricing made recommendations in accordance with market trends/COMPS and budget projections. Show less



Ben Leeds Properties

• Greater Los Angeles Area

• Business Development Specialist Office of CEO

  • 2014 - 2017

  • Implemented a brand strategy to increase real estate acquisitions and decrease turnover costs. • Analyzed and made rent recommendations corresponding with market trends and projections. • Optimized building operations to hit an operating margin of 35%. • Generated leads, produced analysis, and acquired real estate assets through the CA government auction circuit. • Coordinated and oversaw on behalf of the owner, all tenant, and building construction work to ensure timely and accurate completion of all construction work at the property. • Performed all lease administration duties, monitored collections, and coordinated default proceedings. • Ensured compliance with Property Management Policies and Procedures, codes, regulations, and governmental agency directives. • Provided management and leadership to property staff, including hiring and performance management. • Led all facets of the community to ensure quality services and a high degree of customer satisfaction to company standards and policies while working within provided budgetary guidelines. • Reviewed and allocated resident work orders and building maintenance requests to ensure timely completion. Show less



Strategic Experiential Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2006 - 2014

  • Established new contracts to support logistics and efficiency cutting travel time and cost by 35%. • Produced promotional and advertising strategies negotiated rates and coordinated corporate partnerships. • Build alignment and lead collaboration with other departments including sales, marketing, production, and quality assurance. • Increased opportunities to drive sales while managing the prospect pipeline for new business. • Cultivated field marketing programs for go-to-market and brand launch strategies. • Developed metrics to ensure KPI and POS target goals are met. Show less



Ambient Planet

• Advertising Services

• Account Manager Sales Marketing

  • 2004 - 2006

  • Analyzed consumer retention resulting in a 78% increase in brand conversion • Determined local trends, consumer needs, planned strategic direction for each program • Secured high net wealth accounts to correspond with brand message and position • Oversaw hiring process of talent, inventory, POS, & marketing for each program • Applied PESO model to ensure brand presence and prolong vitality • Increased local sales on average 45% • Analyzed consumer retention resulting in a 78% increase in brand conversion • Determined local trends, consumer needs, planned strategic direction for each program • Secured high net wealth accounts to correspond with brand message and position • Oversaw hiring process of talent, inventory, POS, & marketing for each program • Applied PESO model to ensure brand presence and prolong vitality • Increased local sales on average 45%