Mikko Keskinen
Manager, Communications and Customer Relationships at Osuuskauppa KPO- Claim this Profile
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English Full professional proficiency
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Swedish Limited working proficiency
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German Elementary proficiency
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French Elementary proficiency
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Bio
Experience
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Osuuskauppa KPO
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Finland
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Retail
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100 - 200 Employee
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Manager, Communications and Customer Relationships
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Jul 2015 - Present
In charge of marketing coordination, customer relations and sponsorship decisions. Below please find a video made in celebration of KPO's 110th anniversary. In charge of marketing coordination, customer relations and sponsorship decisions. Below please find a video made in celebration of KPO's 110th anniversary.
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Anvia
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Finland
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Telecommunications
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1 - 100 Employee
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Marketing Manager
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Jun 2008 - Jul 2015
In charge of B-to-B marketing to ICT customers. Tasks vary from budgeting and long term marketing planning to executing and monitoring different marketing campaigns and individual activities as well as creating product material, collecting market data and interacting with stakeholders such as marketing agencies and partners (for example Microsoft, NetPartnering, HP, DNA).Marketed products include a full selection of ICT services varying from telecommunication and cloud services to complex business solutions (for example business intelligence, CRM, SharePoint solutions)Channels used in marketing include a wide variety of "traditional" and digital channels such as search engine marketing and optimization, on-line displays, email/newsletter, website traffic analysis, content marketing, direct mail, print and outbound calling.Vehicles used to monitor the effectiveness of marketing include a CRM solution and other internal systems.Below please find two videos describing Anvia's services for B-to-B customers.
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Product and Marketing Coordinator
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Nov 2007 - May 2008
Responsibilities included product management and the planning and execution of adhesives marketing for consumers and B-to-B customers in the Finnish market (as a part of the Nordic marketing team) Responsibilities included product management and the planning and execution of adhesives marketing for consumers and B-to-B customers in the Finnish market (as a part of the Nordic marketing team)
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Product Assistant
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Jan 2007 - Aug 2007
Activities included development and implementation of marketing material and campaign offers, pricing decisions, communication with partners and internal clients and organisation of internal training programs. Activities included development and implementation of marketing material and campaign offers, pricing decisions, communication with partners and internal clients and organisation of internal training programs.
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Technical Advisor / Thesis
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May 2005 - Aug 2006
I worked for Tikkurila Paints as a Technical Advisor and commissioned final thesis worker for two summersActivities as a Technical Advisor included customer service as a technical support person and handling of reclamations. Activities related to the final thesis included marketing researches, competitor, efficiency and market analyses and creating new descriptions of some of the company’s business processes. I worked for Tikkurila Paints as a Technical Advisor and commissioned final thesis worker for two summersActivities as a Technical Advisor included customer service as a technical support person and handling of reclamations. Activities related to the final thesis included marketing researches, competitor, efficiency and market analyses and creating new descriptions of some of the company’s business processes.
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Education
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Vaasan yliopisto
Master's Degree, Business Studies, Marketing Major. Minor subjects Business Law and Accounting -
Copenhagen Business School
Guest student for a semester -
Helia
Bachelor's Degree, Business Administration