Experience

Trophy Games A/S

• Denmark
• Computer Games

• Data Analyst @ LiveOps & Data Science Team

  • Nov 2020 - Present

  This position has multiple sides to it, but falls primarily into three buckets: ⦿ Analytics⦿ Designing experiments⦿ LiveOpsAnalytics: Solid experience using SQL on large datasets and can get by in Python ⁍ Work with a diverse range of data sources and aggregate these into valuable insights and presentable dashboards ⁍ Deliver high level KPIs to managementDesigning experiments: Deliver qualitative game analysis e.g. ⁍ Design experiments to verify assumptions and hypotheses on user behaviour/experience, economy feedback/balancing. ⁍ Deliver a mix of qualitative and quantitative analysis as feedback to decision makers/developers/other data consumers.Game LiveOps: Conceptualize and deliver LiveOps campaigns to improve performance ⁍ System setup, testing and optimization ⁍ A/B testing ⁍ User segmentation ⁍ Deliver fast, precise and actionable analysis on performance Show less

• Head of Monetization & User Retention

  • Aug 2016 - Dec 2020

  As the Head of Monetization & User Retention and the lead Data Analyst at Trophy Games ApS, I focus on our user retention and monetization efforts in several games. I spend most of my time in our systems where I create and maintain SQL to analyze the playing and spending behavior of our users. I design the data input and manage the output as feedback to developers, KPI dashboards for management and optimized campaigns & in-app events to contribute to reaching our growth targets.



Phase One

• Denmark
• Photography
• 100 - 200 Employee

• Software Marketing Analyst

  • Jan 2015 - Jul 2016

  As a part of the Software Sales and Marketing team, I maintained, analyzed, developed and optimized various online platforms. I also routinely produced high-level KPI reports for management and other senior decision makers.

• Master Thesis Student

  • Apr 2014 - Dec 2014

  As a Thesis Student at Phase One, I was given the project of creating a subscription model (SaaS). I was put in charge of the strategy, pricing and overall implementation of the project in time for a major version launch, and it has been a huge commercial success for Phase OneSimultaneously, I finished my thesis exploring business models for software companies. I have included a part of the abstract below. Abstract (shortened)Clearly, these changes have greatly impacted the dynamics of the market and therefore also Capture One. But how so, and how much? In order to properly understand the changes in the market dynamic, this thesis seeks to expand the available theory on software revenue models. (...) The combined theories present both an extensive analysis of the market, the business plan and revenue model of Capture One. Show less

• Campaign Coordinator

  • Apr 2013 - Apr 2014

  Taking a break from college, I covered a maternity leave for a year at Phase One. I had the tasks of coordinating Phase One’s software dialogue marketing activities, which included planning, implementing and evaluating quarterly campaign plans. I created content for Phase One’s newsletters and social media and I was in charge of executing online software sales campaigns and other promotional activities. As part of the software marketing team, my responsibilities also included product launch planning, business development and strategic coordination with software product management to ensure consistent messaging targeted at the different customer segments and to ensure a continuous alignment of product and marketing strategies. Show less

• Market Analyst (Student Assistent)

  • Aug 2011 - Mar 2013

  Responsibility:Creating and sending targeted e-blastsInitial customer support and contactCreating and maintaining KPI statistics used to optimize newslettersMaintaining and editing content on Wiki and social mediaWebsite launch & contentProduct launch