Miki Asai
Design Manager at GENSLER AND ASSOCIATES/INTERNATIONAL,LTD.- Claim this Profile
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Bio
Experience
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GENSLER AND ASSOCIATES/INTERNATIONAL,LTD.
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United States
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Construction
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1 - 100 Employee
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Design Manager
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Apr 2022 - Present
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BREAKER Inc.
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Japan
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Media Production
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1 - 100 Employee
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Chief Content Officer/Executive Producer
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Nov 2019 - Mar 2021
• Content Production, Business development, SNS strategy • Influencer marketing – Produce the social content with influencer to increase awareness and acquire new customer • B to C marketing – Developing proposals and pitching a range of video creative and produce the branded content for the clients • Project management – managing creative client briefs, production process, stakeholders relationships to support delivery • Working across different teams, locally and internationally,… Show more • Content Production, Business development, SNS strategy • Influencer marketing – Produce the social content with influencer to increase awareness and acquire new customer • B to C marketing – Developing proposals and pitching a range of video creative and produce the branded content for the clients • Project management – managing creative client briefs, production process, stakeholders relationships to support delivery • Working across different teams, locally and internationally, to deliver the best-in-class campaigns and results for brands and influencers • Managing a team of two people Show less
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Head of Content
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May 2012 - Nov 2019
Tokyo, Japan • Leading the creation and execution of the content strategy for the local market by defining audiences and ensuring a holistic content plan for the audiences • Developing communication strategies working with cross functional departments such as PR, Digital, and Event teams to increase brand awareness and to engage the consumers with the contents • Planning and implementing the promotion campaigns mainly by creating compelling contents and delivering strong story relevant to… Show more • Leading the creation and execution of the content strategy for the local market by defining audiences and ensuring a holistic content plan for the audiences • Developing communication strategies working with cross functional departments such as PR, Digital, and Event teams to increase brand awareness and to engage the consumers with the contents • Planning and implementing the promotion campaigns mainly by creating compelling contents and delivering strong story relevant to consumers across the offline /online media • Project Management - Taking projects from briefing stage through to execution by leading vendors and agencies • Establishing strategic production opportunities with 3rd party broadcasters, platforms, and brands •. Helped growing 4000+ dance channel subscribers • Overseeing the deliverables adhering to the global creative and technical guideline • Distributing and licensing the content to local media outlets • Coordinating rights clearances of the content including permits for locations and footage, music licenses, appearance release etc • As a primary point of contact, liaising between multiple departments such as international HQ, overseas productions, key media, legal, and artists • Management a team of two people since Aug, 2016 Show less
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Producer/Director
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Mar 2008 - Apr 2012
• Contributing to boost awareness for programs, create an intent to view, and increase channel viewership by promoting brand and programing line-up • Writing scripts, filming, editing, creative direction for artwork, and localization of on-air promotional materials/trailers for affiliated channels - FOX, FOX SPORTS, National Geographic, Universal channels • Planning and executing the production of advertising tie-up programs • Contributing to the channel rebranding from Sci-fi channel… Show more • Contributing to boost awareness for programs, create an intent to view, and increase channel viewership by promoting brand and programing line-up • Writing scripts, filming, editing, creative direction for artwork, and localization of on-air promotional materials/trailers for affiliated channels - FOX, FOX SPORTS, National Geographic, Universal channels • Planning and executing the production of advertising tie-up programs • Contributing to the channel rebranding from Sci-fi channel to Universal channel in terms of the creative approach. • Achieving the shift to the High Definition broadcasting from the Standard Definition and the implementation of the digital archive system Show less
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WOWOW
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Accounting
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Associated Producer
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Jan 2005 - Mar 2008
• Supporting the overall production including live sports programs and assisting all the duties by communicating with overseas host broadcasters and athlete management • Taking projects from the pre-production stage through to post production • Packaging the segment for the Japanese audiences • Developing the documents in English, translation, interpretation
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Zazou Productions, INC.
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Media Production
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1 - 100 Employee
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Production Coordinator
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Apr 2001 - Jul 2004
• Arranging interviews, researching, scouting, getting location permits, translating on/off sets, arranging casts, transport, hotels, and meals for Japanese TVs • Project management • Developing the documents in English, translation, interpretation • Temporary assignment for in TV Tokyo America, supporting Satellite coordination and operating technical system of the video/sound for the live news programs
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Education
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City University of New York-Hunter College
BA, Communications and Media Studies