Mikhail Vetrov

Chief Executive Officer at Linxdatacenter
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Contact Information
us****@****om
(386) 825-5501
Location
RU

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5.0

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Stuart Houlston

A talented COO with strong understanding of technical, operational and financial disciplines. Has a great attention to detail and builds very strong teams.

LJubica Draskic

During the time we worked together Mikhail was always open to new ideas and cooperation to grow the business. I will never forget the time when we both run out of the office without coats i order to greet Alibaba who got lost looking for Linx premisses. Needless to say we got the business. Mikhail is a strong leader, very good manager and always protecting his team. he demands a lot and gives a lot. I am looking forward to cooperate with him in my new role

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Credentials

  • Sales excellence program
    Business Impact Training BV
    Sep, 2016
    - Oct, 2024
  • Certified Financial Analyst (CFA), Level 1
    CFA Institute
    Dec, 2008
    - Oct, 2024
  • Certified Public Accountant (CPA)
    AICPA
    Aug, 2006
    - Oct, 2024

Experience

    • Russian Federation
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Executive Officer
      • 2022 - Present

    • United States
    • Financial Services
    • 700 & Above Employee
    • Vice-president Eastern Europe
      • 2018 - 2021

      Leading global player in the market of corporate payments, headquartered in Atlanta, USA. Public company. Employees >8 000, annual revenue of 2,6 bln USD, 2 bln transactions/year, more than 1 mln clients in 100 countries. Partner of oil companies, like BP, Shell, Chevron, Lukoil, Rosneft, Gazpromneft. Industry: fuel cards, financial services and payment solutions, software development for fuel card processing. Company management with a focus on business development and operational excellence from strategy formulation to preparation of execution plans. Digital strategy development. Results: • 5 bln RUR revenue, 25% annual growth (2.5X over 3 years), 4 mln transactions per month, 50K+ active customers, 70% EBITDA • 2X time-to-market acceleration of launching new products and services • Customer attrition decrease by 20% 2020 vs. 2019 • Annual customer handling cost optimization by 15% • SME customer start acceleration from 3 weeks to 2 days Key projects: • Agile transformation of the Company. • Effective system management and KPI development across all product streams within transformation. • Electronic document flow (EDO) roll-out among customers with 70% penetration. • Launch of credit initiatives to increase credit portfolio and accelerate sales: automatic scoring of customers, integration with CRM. Credit customer share >50%, approval rate increase by 25%, 4X increase in credit customer requests. • Business digitalization and launch of new services: - Launch of digital sales. Customer online onboarding via website. 1000 leads/month, 29% sales conversion. - Self-service and Mobile app development – service activation online, NPS 73, fuel via Mobile app, +7000 fuel stations, +10000 customers, mobile DAU increase by 75% - Chat-bot service: 85% customer requests, NPS 90 - Transfer 100% fuel cards to online

    • Russian Federation
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • General Director Russia
      • 2013 - 2017

      Leading international connectivity, cloud and datacenter service provider, headquartered in Amsterdam, Netherlands.Strategic and operational management of the Russian region, including Sales, Marketing, Operations, Finance, HR, Legal. Responsibility for P&L, sales and revenue growth, EBITDA management. Strategic management: • Company mission, vision and strategy development• Define priorities for new product and service growth• Development of initiatives to become a market leader• Client portfolio growth strategy shaping• Represent the Company’s interests in relations with state authorities, clients and partners Commercial management: • Sales strategy development and implementation• Direct sales management and partnership development• New customer acquisition and key account management (AT&T, Kaspersky, Alibaba, Western Union)• Marketing strategy definition and implementationResults: • Led the Company to TOP3 industry leader within 5 years. Annual revenue >1 bln RUR.• Revenue growth 100%, EBITDA growth 185%, 2017 vs. 2013.• Sales plan execution 127%, 2016.• Launched new cloud product based on Cisco HyperCloud. Cloud service revenue increase by 145%, 2017 vs. 2016. • Datacenter (DC) modernization in Moscow and expansion by 2 times. Achieved DC utilization by 90%, 2017.• The most profitable commercial DC in Russia, SPARK, 2017.• National award “DC of the Year”, 2016.

    • Finance Director Russia
      • 2012 - 2013

      Responsible for finance function management within the country.Finance management: • Margin analysis and improvement to improve the shareholder’s value • Financial and management accounting reporting• Budget and tax planning. Financial and tax risk management.• Fund raising and credit portfolio managementResults:• Preparation of business case for new DC construction to attract funding• Successful bank negotiations to attract 10 mln EUR credit on business expansion, 2013.• VAT savings more than 1mln EUR• Savings on incoming traffic costs by 25%• AR collection improvement

    • Russian Federation
    • Motor Vehicle Manufacturing
    • 500 - 600 Employee
    • Chief Financial Controller
      • 2009 - 2011

      One of the largest automotive retailers and distributors in Russia Management of Business Unit finance directors (Retail, Logistics, Spare Parts, Finance) for key Finance areas (Cash management, Reporting, Budget, Financial analysis) • New management and budget reporting development for the Group of Companies • Implementation and control over Central Payroll service function (based on SAP) • IT financial software development and maintenance to ensure minimum running costs • Set up of tax function within the Group. Tax risk management. Effective tax rate was decreased from 25% to 21%.

    • Telecommunications
    • 100 - 200 Employee
    • Director of corporate reporting
      • 2007 - 2008

      Fixed-line telecom operator, listed on the NASDAQ till Feb-08, currently merged with VimpelCom • Quarterly and annual financial analysis for SEC reporting (MD&A) • Analysis of business cases for launch of new services, products, investment analysis of network projects • Financial and tax expertise of new M&A targets within due diligence projects • Development of corporate financial policies • Cash management and liquidity analysis. • Successful integration of business processes with VimpelCom

    • Russian Federation
    • Telecommunications
    • 700 & Above Employee
    • Head of corporate reporting and compliance division
      • 2005 - 2007

      Cellular operator, public company listed on the NYSE • Implementation of Oracle E-Business Suite in macro-regions • Preparation of 20-F annual report for filing with the SEC • Communications with auditors, internal and external lawyers, IR and Corporate Governance on filing with the SEC Cellular operator, public company listed on the NYSE • Implementation of Oracle E-Business Suite in macro-regions • Preparation of 20-F annual report for filing with the SEC • Communications with auditors, internal and external lawyers, IR and Corporate Governance on filing with the SEC

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior audit expert
      • 2001 - 2005

Education

  • The Finance Academy under the Government of the Russian Federation
    Masters degree with honors, Economist
    1997 - 2002

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