Experience

ВсеИнструменты.ру

• Russian Federation
• Retail
• 100 - 200 Employee

• Private Label Senior Manager

  • Apr 2022 - Present

  - Develop nationwide growth strategy for private label brands - Draw up development plans and risk analysis for the new launches - Lead and supervise the activities of category and purchasing managers - Designed new trade terms with vendors and suppliers that helped to reduce overall procurement costs on 7% - Develop nationwide growth strategy for private label brands - Draw up development plans and risk analysis for the new launches - Lead and supervise the activities of category and purchasing managers - Designed new trade terms with vendors and suppliers that helped to reduce overall procurement costs on 7%



Alibaba Group

• China
• Software Development
• 700 & Above Employee

• Category Teamlead

  • Oct 2020 - Mar 2022

  - Established a leading position of PetCare among all FMCG categories (from 1% to 25% of total sales share) - Improved consumer experience through category tree, search development - Launched one-hour delivery for pet products - Established a leading position of PetCare among all FMCG categories (from 1% to 25% of total sales share) - Improved consumer experience through category tree, search development - Launched one-hour delivery for pet products



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Market Development Manager (Pet Food), CIS countries

  • Nov 2018 - Oct 2020

  - Led development and implementation of strategic category plans while leveraging markets opportunities - Increased Purina’s market share and improved margins through effective assortment - Built successful team and created a high-level expertise for direct reports - Led development and implementation of strategic category plans while leveraging markets opportunities - Increased Purina’s market share and improved margins through effective assortment - Built successful team and created a high-level expertise for direct reports



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Junior Category Manager (Beverages)

  • Nov 2017 - Nov 2018

  - Developed market and consumers’ researches in order to create the most effective assortment and planograms- Changed the planograms approach for Auchan, Dixy Group, that helped to increase retailers’ sales in beverages by 40% and 55% respectively

• Category Specialist

  • May 2016 - Nov 2017

  - Assortment and planograms development (Spaceman)



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Leadership program. Trade Marketing Department

  • Mar 2014 - Sep 2015

  - Developed trade marketing tools to increase sales of Durex, Scholl, Veet, and Dettol brands - Developed trade marketing tools to increase sales of Durex, Scholl, Veet, and Dettol brands