Mikhail Ovchinnikov
Private Label Senior Manager at ВсеИнструменты.ру- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
ВсеИнструменты.ру
-
Russian Federation
-
Retail
-
100 - 200 Employee
-
Private Label Senior Manager
-
Apr 2022 - Present
- Develop nationwide growth strategy for private label brands - Draw up development plans and risk analysis for the new launches - Lead and supervise the activities of category and purchasing managers - Designed new trade terms with vendors and suppliers that helped to reduce overall procurement costs on 7% - Develop nationwide growth strategy for private label brands - Draw up development plans and risk analysis for the new launches - Lead and supervise the activities of category and purchasing managers - Designed new trade terms with vendors and suppliers that helped to reduce overall procurement costs on 7%
-
-
-
Alibaba Group
-
China
-
Software Development
-
700 & Above Employee
-
Category Teamlead
-
Oct 2020 - Mar 2022
- Established a leading position of PetCare among all FMCG categories (from 1% to 25% of total sales share) - Improved consumer experience through category tree, search development - Launched one-hour delivery for pet products - Established a leading position of PetCare among all FMCG categories (from 1% to 25% of total sales share) - Improved consumer experience through category tree, search development - Launched one-hour delivery for pet products
-
-
-
Nestlé
-
Switzerland
-
Food and Beverage Services
-
700 & Above Employee
-
Market Development Manager (Pet Food), CIS countries
-
Nov 2018 - Oct 2020
- Led development and implementation of strategic category plans while leveraging markets opportunities - Increased Purina’s market share and improved margins through effective assortment - Built successful team and created a high-level expertise for direct reports - Led development and implementation of strategic category plans while leveraging markets opportunities - Increased Purina’s market share and improved margins through effective assortment - Built successful team and created a high-level expertise for direct reports
-
-
-
PepsiCo
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Junior Category Manager (Beverages)
-
Nov 2017 - Nov 2018
- Developed market and consumers’ researches in order to create the most effective assortment and planograms- Changed the planograms approach for Auchan, Dixy Group, that helped to increase retailers’ sales in beverages by 40% and 55% respectively
-
-
Category Specialist
-
May 2016 - Nov 2017
- Assortment and planograms development (Spaceman)
-
-
-
Reckitt
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Leadership program. Trade Marketing Department
-
Mar 2014 - Sep 2015
- Developed trade marketing tools to increase sales of Durex, Scholl, Veet, and Dettol brands - Developed trade marketing tools to increase sales of Durex, Scholl, Veet, and Dettol brands
-
-
Education
-
National Research University - Higher School of Economics
Master's degree, International Relations -
Students’ Back-Up Government
-
Смоленская гимназия
-
Смоленская гимназия
-
Смоленская гимназия
-
Смоленская гимназия
-
Смоленская гимназия
-
Смоленская гимназия