Mikhail Ismail

Head Of Marketing at Boring Money
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Location
London, England, United Kingdom, GB

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Experience

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Head Of Marketing
      • Jun 2020 - Present

    • Head of Projects and Client Content
      • Sep 2017 - Present

    • Head of Projects and Client Content
      • Sep 2017 - Present

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Marketing and Communications
      • Nov 2016 - Jul 2017

    • United Kingdom
    • Financial Services
    • 100 - 200 Employee
    • Marketing Project Manager
      • Feb 2016 - Jul 2016

      • Joined CISI shortly after their merger with the Institute of Financial Planning. Initially hired to research their annual national campaign “Financial Planning Week”. Required to carry out a full management consultancy of nine years worth of FPW campaigns. Highlighting key areas of success, failures, concerns and opportunities for growth. • Developed complete marketing and communications plan and implementation strategy for proposed event across a range of budgets and timelines. • Liaised with Chartered Financial Planners, Accredited Financial Planning firms, and wealth managers across the UK to develop a host of consumer content, run events and host free consultations to showcase the merits of the financial planning process.• Managed all elements of a consumer focused website (via CMS) and associated social media accounts. Website was a content heavy consumer hub, and utilised multiple blog feeds and Q&A portals with 100s enquiries coming in weekly. • Constructed industry press kits, sponsorship requests, and consumer focused press kits. Collaboratively developed digital and physical marketing collateral with the internal design team.• Developed a complete press campaign alongside the Head of Media to target national press, regional press, industry-trade press, online publications as well national and online radio. Used Precise Media to create a Outsourced follow ups to third party PR firm. • Curated exclusive content for national and regional press, pitching and closing specific pieces for multiple media outlets to target key consumer segments. Successfully achieved coverage in over 60 publications ranging from The Financial Times, The Telegraph, The Daily Mail, to Which? Magazine, and Good Housekeeping. Also achieved support from regional radio, online radio and the BBC. • Financial Planning Week 2016 was delivered on 1/3 of previous budgets, in 1/3 of the time and has generated the largest consumer response compared to previous years.

    • Appliances, Electrical, and Electronics Manufacturing
    • Senior Investment Executive (FTC)
      • Jun 2014 - Dec 2015

      • Carried out macro and microeconomic research alongside company fundamentals analysis to create equity shortlists for fund acquisition and/or monitoring on the US NASDAQ. Created a comprehensive methodology employed by the whole team to maximise efficiency and profitability. • Recommended course of trade action based on strategy versus prevailing market trends. Specialised in international renewable energy sector, international biotechnology, and specialised emphesis on Chinese markets. Increased profitability between 7% and 15% over short term trades, and reduced exposure/increased profit across long term funds despite increasing market volatility• Undertook all elements of account management, and relaying management strategies to clients amidst shifts in market volatility. • Consistently retained client accounts, whilst adhering to strict risk parameters and rigid control structures. Ensured my clients felt informed and in control.

    • United Kingdom
    • Law Practice
    • 1 - 100 Employee
    • Account Manager/Project Consultant
      • Aug 2011 - Jul 2014

      • Constructed detailed proposals, RFPs, RFIs, for new projects/funding and/or collaborative requests. Increased the networks freelance resource hub and corporate strategic partners from four partners to 40+ within three years. • First point of contact for new business and projects.• Responsible for construction of marketing collateral (alongside design agencies), press releases, website maintenance (via internal CMS), and wide reaching digital marketing campaigns (PPC, and organic) with collaborations with external PR firms. • Undertook business analysis, strategy implementation, and support elements on internal and outsourced projects. • Plans, organises, implements controls, and monitors time/quality/budgetary co-ordination between production heads, project teams and clients. Ensured 100% of the projects were delivered under budget, on time and approved on completion.• Developed an internal economy for which freelancers and strategic partners could trade skills, structure fee payments or openly collaborate on projects. • Constant review and analysis of relevant associated market factors, barriers, and challenges within our industry for the purpose contributing to increase in ROI, budgetary reach, change management effectiveness.• Organised large scale live events (from conception to venue selling out), and product launches in collaboration with agencies such as Livenation, MAMA Group and Time Out Magazine. • Carried out detailed post production analysis for the purpose of furthering efficiency and profitability.

    • United Kingdom
    • Design Services
    • SE
      • 2014 - 2014

    • Investment Executive
      • Nov 2005 - Jun 2008

Education

  • Heriot-Watt University
    Master of Business Administration (MBA.), Business Administration and Management, General
    2009 - 2011
  • University College London, U. of London
    Biomedical Sciences, Life Sciences
    2002 - 2005
  • Dulwich College
    1999 - 2002
  • Chartered Institute for Securities and Investment
    -

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