Experience

The Public House

• Ireland
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director, Copy

  • Aug 2022 - Present

  Clients: 48 Mobile, Belfast Telegraph, Cadbury, Childline, EPIC The Irish Emigration Museum, FBD Insurance, Irish Independent, Movember, V-Face.Highlights: Printed an entire newspaper in Bionic Reading enabled text and picked up a One Show merit in print innovation. Made it into Luerzers Archive again with print ads for a local outdoor pursuits centre. Created really effective campaigns tackling perceptions for FBD, stereotypes for EPIC, and meat-consumption for V-Face.

• Senior Copywriter

  • Feb 2020 - Aug 2022

  Clients: 48, Aware, Barnardos, Belfast Telegraph, Buymie, Cadbury, Children's Health Foundation, Dunnes Stores, EPIC The Irish Emigration Museum, FBD Insurance, Irish Independent, Jameson, KBC, Knappogue Castle, Paddy Power, Powers, Redbreast, The Herald, Unicef.Highlight: FBD Sound Support picked up 14 ICAD bells, 2 Luerzers in-books, a One Show commendation, a Cannes Lions shortlist... and 2 Olympic gold medals.



The Institute of Creative Advertising and Design

• Ireland
• Non-profit Organizations
• 1 - 100 Employee

• ICAD Upstarts Mentor

  • Feb 2023 - Apr 2023



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • Mar 2018 - Oct 2019

  Clients: 19 Crimes, Birds Eye, Asahi (Pitch Win), Coles, Gentlemen's Collection, Jetstar, John West, Living Wine Labels, Matua, Open Universities Australia, Penfolds, Sam Wynn, Seppelt, Somersby, (Pitch Win) Squealing Pig, Wolf Blass.Highlight: A propaganda campaign illustrated by Shepard Fairey's design studio, a CGI project with Illusion Bangkok, turning a couple of peas into the most effective campaign in Birds Eye Australia's history.

• Freelance Copywriter

  • Oct 2017 - Mar 2018

  Clients: 19 Crimes, Living Wine Labels, Sam Wynn & Co, Seppelt.Highlight: I helped create an Augmented Reality mobile app for Treasury Wine Estates which went gangbusters and was downloaded over 8 million times around the world. We made some ads too.



ICAN

• Ireland
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Feb 2014 - Jul 2017

  Clients: 123 Insurance, Absolut, Brown Thomas, Bulmers, Hennessy, IAPI, Irish Independent, Kildare Village, Magners, Maynooth College, Linwoods (Pitch Win), Permanent TSB, Powers, RTE, Register 365, Ryanair (Pitch Win), Simon Community, Sony Music, Temple Street Hospital, Tesco, Tesco Mobile, TG4 (Pitch Win). Highlights: Nearly launched a Foo Fighters' album, trolled TG4 viewers with a series of viral stunts, and turned session moths into billboards at Bulmers Forbidden Fruit. Clients: 123 Insurance, Absolut, Brown Thomas, Bulmers, Hennessy, IAPI, Irish Independent, Kildare Village, Magners, Maynooth College, Linwoods (Pitch Win), Permanent TSB, Powers, RTE, Register 365, Ryanair (Pitch Win), Simon Community, Sony Music, Temple Street Hospital, Tesco, Tesco Mobile, TG4 (Pitch Win). Highlights: Nearly launched a Foo Fighters' album, trolled TG4 viewers with a series of viral stunts, and turned session moths into billboards at Bulmers Forbidden Fruit.



Thought Catalog

• Online Audio and Video Media
• 1 - 100 Employee

• Contributing Writer

  • Apr 2017 - Apr 2017

  Published a thought piece on why backpackers feel the urge to travel. Linked below in publications section. Published a thought piece on why backpackers feel the urge to travel. Linked below in publications section.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Mar 2013 - Feb 2014

  Client: Advertising Standards Authority of Ireland, Carlsberg, GlaxoSmithKline, Heinz, Innocent, ISPCC, Lucozade Sport, Smirnoff, Strongbow, RTE, Xtravision. Highlight: I loved writing/recording weekly tactical radio ads for Xtravision - Ireland's largest DVD rental shop. We also did several poster campaigns for Innocent which gave us warm and fuzzies. Client: Advertising Standards Authority of Ireland, Carlsberg, GlaxoSmithKline, Heinz, Innocent, ISPCC, Lucozade Sport, Smirnoff, Strongbow, RTE, Xtravision. Highlight: I loved writing/recording weekly tactical radio ads for Xtravision - Ireland's largest DVD rental shop. We also did several poster campaigns for Innocent which gave us warm and fuzzies.



Halcyon Magazine

• Liverpool, England, United Kingdom

• Contributing Writer

  • May 2013 - May 2013

  Wrote a gonzo-style article based on my personal experience of attending River Plate vs Boca Juniors (the world's most violent football derby) with the ultras away side. See the link below in the publications section. Wrote a gonzo-style article based on my personal experience of attending River Plate vs Boca Juniors (the world's most violent football derby) with the ultras away side. See the link below in the publications section.



Target McConnells

• Ireland
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Aug 2012 - Mar 2013

  Clients: An Post, Debra Ireland, FAI, GAA, Knorr, McCain, Tesco, Topaz, Vodafone Highlight: Our Debra Ireland Christmas campaign had a very hard-to-open DM, which mimicked the ripping of bandages off an EB sufferer's arms. We hit our annual donation target in the first week. Clients: An Post, Debra Ireland, FAI, GAA, Knorr, McCain, Tesco, Topaz, Vodafone Highlight: Our Debra Ireland Christmas campaign had a very hard-to-open DM, which mimicked the ripping of bandages off an EB sufferer's arms. We hit our annual donation target in the first week.



The CX Company

• Ireland
• Business Consulting and Services
• 1 - 100 Employee

• Freelance Copywriter

  • Jun 2012 - Aug 2012

  Client: Peperami Ireland Highlight: Created a spicy event that toured around Irish colleges and universities looking for the "Manimal of the Year" - students who emobodied the same traits as Peperami's infamous mascot. Client: Peperami Ireland Highlight: Created a spicy event that toured around Irish colleges and universities looking for the "Manimal of the Year" - students who emobodied the same traits as Peperami's infamous mascot.