Director of Communications

• Jan 2023 - Present

Volunteer Creative, Graphic Designer, & Dad

• 2018 - Dec 2022

• After a decade in Hong Kong, decided as a family to transition back to North America for spouse to assume an expanded global role — managing the transition & pandemic as a stay-at-home dad and assisting several nonprofits with design on a volunteer basis while waiting for green card / work authorization. • After a decade in Hong Kong, decided as a family to transition back to North America for spouse to assume an expanded global role — managing the transition & pandemic as a stay-at-home dad and assisting several nonprofits with design on a volunteer basis while waiting for green card / work authorization.

Studio Lead & Art Director — Playtimes Magazine

• 2016 - 2018

• Approached to step into an expanded creative leadership role — overseeing production & creative for all studio projects and Mandarin Matrix while serving as Art Director for the company’s monthly 100+ page family magazine, Playtimes. • End-to-end owner of design for 12 publication releases annually — partnering closely with the Editor in Chief to plan, creative direct, and produce the layout, cover art, photography, editorial, and advertising.

Product Design Lead — Mandarin Matrix

• 2014 - 2018

• Tapped by leadership to focus creative efforts toward the company’s digital language learning platform, Mandarin Matrix — driving design, story development, character illustration, and game & quiz development to teach Chinese as a second language. • Built and led a team of five designers and three writers — refocusing existing personnel & hiring new talent, injecting process & best practices, and driving planning & production of all brand, product, packaging, website, marketing, and… Show more • Tapped by leadership to focus creative efforts toward the company’s digital language learning platform, Mandarin Matrix — driving design, story development, character illustration, and game & quiz development to teach Chinese as a second language. • Built and led a team of five designers and three writers — refocusing existing personnel & hiring new talent, injecting process & best practices, and driving planning & production of all brand, product, packaging, website, marketing, and event initiatives. • Drove close collaboration with partner University of Utah Confucius Institute — conceiving, formulating, and packaging stories & product ideas into an effective educational tool for end-users grades kindergarten through third grade. • Across three years, rebuilt the Mandarin Matrix Dual Language Immersion curriculum from the ground up — introducing a reimagined cultural approach and delivering 120+ new story books to appeal to an American youth audience.

Graphic Designer — In-House Creative Agency

• 2013 - 2014

• Brought on by the Hong Kong-based multimedia media publisher to assist in building out its in-house agency — supporting the design & delivery for the company’s brand along with its bespoke publishing, digital learning, and advertising divisions. • Served as creative lead on initiatives for brand clients — designing brochures, one-sheets, training manuals, annual reports, coffee table books, and more with the utmost attention to quality, consistency, and standards for BlackRock, AIA… Show more • Brought on by the Hong Kong-based multimedia media publisher to assist in building out its in-house agency — supporting the design & delivery for the company’s brand along with its bespoke publishing, digital learning, and advertising divisions. • Served as creative lead on initiatives for brand clients — designing brochures, one-sheets, training manuals, annual reports, coffee table books, and more with the utmost attention to quality, consistency, and standards for BlackRock, AIA, HSBC, BUPA, Jones Lang Lasalle, Thompson Reuters.

Founding Partner

• 2012 - 2014

• Co-founded online social enterprise / party invitation service focused on harnessing gift giving to drive awareness & donation for local charities — laying the strategic foundation to transform the company from an idea into HK $12MM+ in charitable donations. • Served as design lead for all creative decision-making — launching & managing the brand, website, digital campaigns, and social media channels. • Played a key role in building a network of charity partners from the ground… Show more • Co-founded online social enterprise / party invitation service focused on harnessing gift giving to drive awareness & donation for local charities — laying the strategic foundation to transform the company from an idea into HK $12MM+ in charitable donations. • Served as design lead for all creative decision-making — launching & managing the brand, website, digital campaigns, and social media channels. • Played a key role in building a network of charity partners from the ground up. Show less • Co-founded online social enterprise / party invitation service focused on harnessing gift giving to drive awareness & donation for local charities — laying the strategic foundation to transform the company from an idea into HK $12MM+ in charitable donations. • Served as design lead for all creative decision-making — launching & managing the brand, website, digital campaigns, and social media channels. • Played a key role in building a network of charity partners from the ground… Show more • Co-founded online social enterprise / party invitation service focused on harnessing gift giving to drive awareness & donation for local charities — laying the strategic foundation to transform the company from an idea into HK $12MM+ in charitable donations. • Served as design lead for all creative decision-making — launching & managing the brand, website, digital campaigns, and social media channels. • Played a key role in building a network of charity partners from the ground up. Show less

Freelance Graphic Designer

• 2008 - 2012

• Relocated to Hong Kong for spouse to assume a new international role — pursuing the interest to transition into creative & design, landing freelance roles for agencies & local businesses while devoting time toward fatherhood and easing the family transition into a new country. • Cut teeth providing creative support for clients on an ad hoc basis — gaining confidence, creative capability, and cultivating a consistent pipeline of projects for a variety of clients. • Relocated to Hong Kong for spouse to assume a new international role — pursuing the interest to transition into creative & design, landing freelance roles for agencies & local businesses while devoting time toward fatherhood and easing the family transition into a new country. • Cut teeth providing creative support for clients on an ad hoc basis — gaining confidence, creative capability, and cultivating a consistent pipeline of projects for a variety of clients.

Account Manager

• 2001 - 2007

• Recruited into the award-winning full-service agency in a hands-on client relations / production management capacity — playing a key role in driving multi-million-dollar direct mail, retail, and promotions relationships with Bell, Pepsi, and Kraft. • Served as the day-to-day lead and client liaison — working closely with clients and internal teams to set annual priorities, cultivate a cohesive strategy across numerous engagements, drive budget & account growth, and direct two junior… Show more • Recruited into the award-winning full-service agency in a hands-on client relations / production management capacity — playing a key role in driving multi-million-dollar direct mail, retail, and promotions relationships with Bell, Pepsi, and Kraft. • Served as the day-to-day lead and client liaison — working closely with clients and internal teams to set annual priorities, cultivate a cohesive strategy across numerous engagements, drive budget & account growth, and direct two junior team members. • Managed design workflow for the agency’s largest account, Bell — juggling large-scale & ad hoc projects on any given day while garnering critical exposure to all aspects of the design & print production lifecycle. Show less • Recruited into the award-winning full-service agency in a hands-on client relations / production management capacity — playing a key role in driving multi-million-dollar direct mail, retail, and promotions relationships with Bell, Pepsi, and Kraft. • Served as the day-to-day lead and client liaison — working closely with clients and internal teams to set annual priorities, cultivate a cohesive strategy across numerous engagements, drive budget & account growth, and direct two junior… Show more • Recruited into the award-winning full-service agency in a hands-on client relations / production management capacity — playing a key role in driving multi-million-dollar direct mail, retail, and promotions relationships with Bell, Pepsi, and Kraft. • Served as the day-to-day lead and client liaison — working closely with clients and internal teams to set annual priorities, cultivate a cohesive strategy across numerous engagements, drive budget & account growth, and direct two junior team members. • Managed design workflow for the agency’s largest account, Bell — juggling large-scale & ad hoc projects on any given day while garnering critical exposure to all aspects of the design & print production lifecycle. Show less

Account Manager

• 2000 - 2001

• Entered career in account management for the FCB-owned promotions agency, supporting its AOR relationship with soft drink giant Coca-Cola — helping drive day-to-day planning & execution for the brand’s POP, loyalty, and rewards initiatives across Canada. • Supported AOR pitch efforts for several top regional & national brands — working cross-functionally to help prepare & present outside-of-the-box concepts & plans. • Entered career in account management for the FCB-owned promotions agency, supporting its AOR relationship with soft drink giant Coca-Cola — helping drive day-to-day planning & execution for the brand’s POP, loyalty, and rewards initiatives across Canada. • Supported AOR pitch efforts for several top regional & national brands — working cross-functionally to help prepare & present outside-of-the-box concepts & plans.