Experience

ALT Sports Data, Inc.

• United States
• Information Services
• 1 - 100 Employee

• Product Designer

  • Jan 2023 - Present

  Conceived and developed a minimum viable product (MVP) Researched sports betting platforms and their users to make informed decisions Achieved 30% monthly increased user engagement since conception to date Conceived and developed a minimum viable product (MVP) Researched sports betting platforms and their users to make informed decisions Achieved 30% monthly increased user engagement since conception to date



Innota Tech

• Vancouver, British Columbia, Canada

• Product Designer

  • Apr 2023 - Jun 2023

  Lead this 6-week task, I ensured role clarity and milestone adherence of a team of 3 Develop a desktop educational software that intuitively enhances student learning & notetaking This project reflected our adaptable design, innovative problem-solving, and user-focused, creative tech approach Lead this 6-week task, I ensured role clarity and milestone adherence of a team of 3 Develop a desktop educational software that intuitively enhances student learning & notetaking This project reflected our adaptable design, innovative problem-solving, and user-focused, creative tech approach



Springboard

• United States
• E-Learning Providers
• 700 & Above Employee

• Student | UX/UI

  • Jul 2022 - Jun 2023

  Accomplished a 700+ hour comprehensive UX/UI course, developing key skills in design thinking, user research, and prototyping. Accomplished a 700+ hour comprehensive UX/UI course, developing key skills in design thinking, user research, and prototyping.



PETRUCCI MARKETING

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategist + Multimedia Designer

  • Sep 2021 - Apr 2022

  Needed diverse, engaging assets for various social media channels. Applied my video production and design expertise to create multiple assets, such as motion graphics and video ads. Boosted social media presence, increasing brand visibility, and audience engagement, and significantly improving client revenue. Needed diverse, engaging assets for various social media channels. Applied my video production and design expertise to create multiple assets, such as motion graphics and video ads. Boosted social media presence, increasing brand visibility, and audience engagement, and significantly improving client revenue.



GoPro

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Graphic + Motion Designer

  • Jul 2019 - Feb 2021

  Developed a cohesive visual style for GoPro's diverse digital and print media requirements Redesigned Amazon PDPs for enhanced brand alignment and usability Boosted click-through rates and sales, respectively, post PDP redesign Developed a cohesive visual style for GoPro's diverse digital and print media requirements Redesigned Amazon PDPs for enhanced brand alignment and usability Boosted click-through rates and sales, respectively, post PDP redesign



View Collective

• Carlsbad CA

• Video Producer

  • Aug 2018 - Jul 2019

  Detected the need for effective video strategies, particularly in the IVF industry, and targeted key areas in the consulting process for enhancement. Devised a tailored video marketing plan, using business needs and user research to guide content alignment, while mending the flawed consultation practice. Through strategic improvements, achieved a 25% increase in signups and a 15% sales growth, fueling client business advancement. Detected the need for effective video strategies, particularly in the IVF industry, and targeted key areas in the consulting process for enhancement. Devised a tailored video marketing plan, using business needs and user research to guide content alignment, while mending the flawed consultation practice. Through strategic improvements, achieved a 25% increase in signups and a 15% sales growth, fueling client business advancement.



MRM Nutrition

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Oct 2017 - Aug 2018

  Overhauled MRM Nutrition's marketing strategy, optimizing budgets, metrics, and customer reach through a comprehensive digital program. Fostered a unified brand vision and expedited decision-making by establishing clear communication channels across R&D, marketing, production, and sales. Leveraged design expertise to modernize packaging, maintaining recognizable colorways, standing out from competitors, and boosting brand engagement. Overhauled MRM Nutrition's marketing strategy, optimizing budgets, metrics, and customer reach through a comprehensive digital program. Fostered a unified brand vision and expedited decision-making by establishing clear communication channels across R&D, marketing, production, and sales. Leveraged design expertise to modernize packaging, maintaining recognizable colorways, standing out from competitors, and boosting brand engagement.



Firewire Surfboards

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Creative Director

  • Mar 2014 - Sep 2017

  Identified gaps in consumer awareness and online presence for three surfboard brands Implemented diverse multimedia projects, ensuring cohesive global branding Generated 15% annual sales growth and steadily increased social media following Identified gaps in consumer awareness and online presence for three surfboard brands Implemented diverse multimedia projects, ensuring cohesive global branding Generated 15% annual sales growth and steadily increased social media following



FOX 5 San Diego (KSWB-TV)

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Web Content Manager

  • Nov 2008 - Mar 2014

  Boosted client's digital strategy representation, driving 300,000+ new social media followers and increased brand reach Highlighted client's role in interdepartmental collaboration, augmenting marketing campaign success Showcased clients' tailored campaign creation skills, enhancing campaign results and client satisfaction Boosted client's digital strategy representation, driving 300,000+ new social media followers and increased brand reach Highlighted client's role in interdepartmental collaboration, augmenting marketing campaign success Showcased clients' tailored campaign creation skills, enhancing campaign results and client satisfaction